PR Council
AI Loves PR
This PR Council series brings practical insights from leading PR minds who are navigating the AI landscape.
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2 sept. 2025
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Episoade
Matt Oakley on Humans, Machines, and the Future of Measurement 02.09.2025 19:00
Matt Oakley explains how AI is transforming PR measurement, reshaping media strategy, and becoming a critical new audience.
Johna Burke on Embracing AI Responsibly 06.08.2025 17:12
Johna Burke highlights iterative testing, sourcing ethics, and sustainability challenges in the relationship between AI and strategic communications.
Anne Green and Mark McClennan on Ethical Frameworks for AI in PR 28.07.2025 17:28
Anne Green and Mark McClennan discuss why ethics, transparency, and thoughtful leadership are essential as AI reshapes the practice and business of PR.
Winning in the Age of Clickless Search with Brian Stempeck 25.07.2025 16:36
Brian Stempeck unpacks how AI is reshaping discovery and why PR must evolve from chasing clicks to earning credibility in AI-generated answers.
Michael Brito on Why PR Should Lead the AI Revolution 24.07.2025 15:08
Michael Brito explains why PR pros should be leading the AI revolution and how AI is transforming insights, narratives, and reputation strategy.
Catharine Montgomery on Tackling AI Bias and Leading an AI-Forward PR Agency 22.07.2025 16:24
Catharine Montgomery shares how her agency is embracing AI while staying vigilant about bias and ethical use.
Engineering the Future of PR with Aaron Kwittken 20.07.2025 17:52
Aaron Kwittken warns of PR’s existential risk and reveals how AI, data, and a mindset shift toward “communications engineering” can future-proof the industry.
Greg Matusky on Why AI Is a Communicator’s New Superpower 17.07.2025 17:28
Greg Matusky unpacks how AI is enabling hyper-personalized messaging and transforming crisis response.
Paul Cusker on Agency Need to Set Context and Indexability 15.07.2025 13:45
Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, you don’t exist.
Jonny Bentwood on Why Reddit Rules the Bots (and What PR Should Do About It) 13.07.2025 12:52
Jonny Bentwood reveals how earned media, especially platforms like Reddit, shapes what AI sees, ranks, and repeats.
Filling the Void: Rob Davis on LLM Visibility 09.07.2025 17:00
Rob Davis explains why PR pros must shape how AI tells brand stories; otherwise, the message will be written by someone else.
Chad Latz on Rewriting PR’s Operating System 07.07.2025 15:51
Chad Latz explains why PR’s future depends on training teams to think in systems and partner with AI strategically.
Seeding the Algorithm: Kevin Dulaney on PR’s Role in Training AI 01.07.2025 16:03
From AI slop to brand signals, Kevin Dulaney explores how PR can lead the next era of reputation management by crafting content built for humans and machines alike.
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