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John Miglautsch

WDMA - Daily Marketing News

Business EN ↓ 761 episódios

We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.

Não deixe de visitar o site do podcast e apoiar quem o produz: wdma.org

Autor

John Miglautsch

Categoria

Business

Site do podcast

wdma.org

Último episódio

19 de mar de 2025

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Episódios

Ettinger on Loyalty, 1st Party Data ROI, Inserts Make a Comeback 22.02.2023
Shocking Interview with Dr. Augustine Fou on Digital Ad Fraud 21.02.2023
Break-Even Analysis Basic and 2-Step 16.02.2023
The Farmer’s Dog, Postcard vs Letter (expanded) 14.02.2023
AI-Sameness-Fishburne, Men’s Journal AI Content Review 13.02.2023
BestBuy Big, AI Mens Journal, Letters vs Postcards 10.02.2023
E*Trade, Don’t ChatGPT, SB Survey, Avoid DMAIL FAIL – Tarran 08.02.2023
KPI vs Achievement, Last Blockbuster, 3% Rule & Framing-Gould 07.02.2023
Pitch the CFO, SuperBowl Survey, REAL DMail Case Study 06.02.2023
Too Cool for McDs, Loren Ipsum, Rise of DMAIL 04.02.2023
Best Practices Testing Offer 02.02.2023
Do This or Die, Think Small, Postcard Mania 01.02.2023
Heinz57, Study Touts DMail, 126% Checkout Lift 31.01.2023
Fishburne-Smart Products, iTunes Google Podcast, Measurement 31.01.2023
Customer Relationships, Loyalty and Reality 27.01.2023
Ford Owner Service, Post Reminder, Stylaquin, Gap Theory-Gould 26.01.2023
M&Ms, Messy Customer Data, Autonomy & Consistency-Gould 25.01.2023
Dr. Pimple Popper, Horizon AI Ad Tool, Story-Telling-Gould 24.01.2023
Less is More-Fishburne, Scarcity and Reciprocity-Gould 23.01.2023
Less Targeting, Against the Lemmings – Secret Marketer 20.01.2023
McD’s Arches, HFSS Ad Ban, Mature Mailer TESTING Growth! 19.01.2023
‘Cute’ Not A KPI, DMail ’23 Outlook 18.01.2023
Gen Z Old Tech, Fractional CMO From Inboxes to Mailboxes 17.01.2023
Marketing Insanity-Fishburne, Sainsbury’s, Hyped Meta vs Dmail 17.01.2023
Fussy Shoppers, Green Eggs, Telecom DMAIL 13.01.2023

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