Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

In this episode, Paul talks to Leeya Hendricks, Global VP of Marketing of Kurtosys, a fast-growing fintech SAAS business. Leeya is a highly commercial, chartered marketer and Women in Tech leader. Her remit spans both sales and marketing so she brings unique insight in to how to connect marketing and technology to drive business growth.  This episode was recorded via Zoom at the height of COVID-19...

On this week’s episode, we have Stephen Taylor. Stephen is a seasoned marketer who has held senior marketing roles at P&G, Samsung, Findus and Paypal. He has recently taken on the new role as Global CMO for HMD, the home of Nokia Phones. In his career, he has managed marketing both for EMEA and globally so has deep experience of representing marketing at the C level in some of the biggest orga...

The first podcast will see Control Vs Exposed (CvE) European president Paul Frampton interrogate Ice Lolly’s chief marketing officer Simon Lloyd on what he wants to hit reset on in marketing. Simon talks about the importance of the CMO as the orchestrator and lead collaborator across the board table. He talks about why collaboration with the CIO is critical to marketing's future success.  Sup...