The Transient Identiti

Setting The Frame in Ai 31.10.2025 1:54 ↓

In this audio clip, I break down how to begin thinking about on boarding in the deployment of AI.

Element of Discovery in Sports 01.04.2024 2:53 ↓

What people love about sports is the unfolding of an untold story.

Sports As Part of the Attention Stack 01.04.2024 4:26 ↓

If you were to look at Sports as real estate, the valuation for this landscape has never been higher.

Ai in the Talent Biz 01.04.2024 8:12 ↓

The threat of #Ai is the ability to outclass and out react human efforts. Thus, the play is to figure out how algorithmically resourcing can be accelerated, and made more precise.

Breaking Down Ai to Its Meaning 01.04.2024 3:23 ↓

With their being so many derivatives of #artificial intelligence, practitioners need to break down exactly what is taking place within the machines.

Gaps in the Talent/Creator Business 09.02.2024 7:33 ↓

Brands and agencies alike need to modernize their approach to leveraging #influence.

The Business of Bias 19.01.2024 2:54 ↓

Bias is a business. Let’s be clear. There is profit in the problem.

Diverse Community Impact on Product Development 19.01.2024 1:10 ↓

The question isn’t why diversity; the question is why would you NOT? Diverse markets force innovation and diversification in product design and development.

Future of Communities 22.11.2023 4:51 ↓

Community is the context for which brands are built!

Truth About Attention 21.11.2023 2:12 ↓

Let’s get into the truth about attention.

Planning for Attention Measurement 21.11.2023 4:02 ↓

If attention is the ultimate real estate in Advertising, then you have to plan for the outcomes in learning as you plan to extract from it.

Supply Path Optimization 06.11.2023 3:40 ↓

SPO sits at the core of solving many of problems plaguing Programmatic and any other audience buying practices ranging from DEI impact, brand safety, MFAs, attribution, etc.

Evolution From a DMP to a CPD 06.11.2023 6:17 ↓

At one point, a data management platform (DMP) anchored much of the advance targeting philosophy for Brands. But once the world started to unlock first party data, then entered the consumer data platform (CDP).

POV on In-Game Advertising 20.09.2023 3:15 ↓

#Gaming is one of the coveted “uninterrupted” experiences. And as the #attention wars heat up, this matters

Finding Your Mentality 08.09.2023 2:52 ↓

Brands need to ink the #mentality prior to in-market activation

Media Buying Needs Better Decisioning 08.09.2023 1:28 ↓

Given the consumer nuances that buying platforms aren’t suited to decipher, media buying needs better “Decisioning.”

DOOH at the Experiential Level 08.09.2023 2:01 ↓

At natural part of the #DOOH ecosystem is events. #albertthompson

The Limitless Nature of DOOH 08.09.2023 1:47 ↓

While other media types have expansion constraints, but #DOOH maps to physical real estate expansion. #albertthompson

Photo-Realism in Metaverse Experiences 23.08.2023 2:17 ↓

The promise of #Metaverse experiences in Web3 is the aspect of photo realism for the user experience. #albertthompson

Evolution From Web2 to Web3 23.08.2023 3:44 ↓

The shift to #Web3 ushers in a whole new way of thinking.

Future of Social Communities 23.08.2023 4:51 ↓

GenZ is already signaling their fatigue and dissatisfaction with the construct of the current #social #networking environments. #albertthompson

Managing the Distributed Me 23.08.2023 1:17 ↓

In the current era, our identities are highly distributed across a series of social networks and native apps. User fatigue is setting in on how to manage them.

Programmatic for Web3? 03.06.2023 2:48 ↓

For Programmatic to gain relevancy in the blockchain the marketplace must organize itself first.

Brand Mentality 101 01.06.2023 5:30 ↓

Here’s the starting point around crafting your Brand Mentality.

What and the Why Behind ChatGPT 21.05.2023 8:11 ↓

In this segment I’ll breakdown the how, what, and why behind ChatGPT. #albertthompson #ai #chatgpt