The SportBusiness Podcast

In the wake of that Manchester City ruling, Jonathan Rest and Martin Ross are back on The SportBusiness Podcast to discuss the industry’s headline issues and go deep on media rights in a major market. THE NEWSROOM: SportBusiness Sponsorship Editor Ben Cronin joins to talk about the Emirati elephant in the room. Plus, Infront nets ITTF business at a testing time for table tennis and the scale of th...

This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report. They discuss: THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value? SPONSORSHIP SURVEY: The team reads the mood...

This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town. THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a lan...

This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry. THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list o...

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, it’s all covered. THE NEWSROOM : An extended version includes: TWG probe hits Mark Walter’s sports empire; raising a glass to DAZN’s latest US move; Amazon primed for top Mexican rights; end in sight...

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words.   Each episode takes the form of an in-depth 1:1 conversation between a guest and the SportBusiness editorial team, going beyond the headlines to explore the thinking, strategy, and vision behind an organisation or a landmark deal.   Whether it's unpacki...

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, dissect the verticals of a now ‘asset-light’ business and unearth plenty of financial detail. Plus: THE NEWSROOM : Sponsorship controversy aplenty as Aston Villa’s NordVPN deal reignites the piracy deb...

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full post-mortem of Glasgow keeping the Commonwealth Games alive. THE NEWSROOM:  What next for Fifa after failed World Cup privatisation plan, UFC success fuels Paramount's sports rights buying appetite,...

This week on The SportBusiness Podcast , we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football. THE NEWSROOM:  Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amazon shops for its longest rights deal, Coupang’s UCL swoop in Korea and Caf re-starts agency search. INSIDE THE D...

This week on The SportBusiness Podcast , with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga. THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sp...

This week on The SportBusiness Podcast , Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight. THE NEWSROOM: With CAA Eleven out of the race for Uefa men’s national team rights and Relevent in the mix, what could the future look like under a new agency model? Plus, Visit Rwanda’s surprise shirt deal with...

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take questions from attendees at  SportBusiness Live . THE NEWSROOM : We debate football in the US once the World Cup leaves, whether rugby union will lose out after the NRL's multi-billion TV deal an...

This week on The SportBusiness Podcast , Martin Ross returns from the World Cup to chew the fat with co-host Jonathan Rest in the week that we also launch the new SportBusiness Gameday newsletter. THE NEWSROOM : On-the-ground World Cup reflections and an interview with On Location President Paul Caine on how hospitality sales are tracking. Plus, the UCI foregoes profit in a bid to accelerate cycli...

This week on The SportBusiness Podcast, Joseph Perry completes his stand-in duties alongside Jonathan Rest. The pair discuss an upcoming tender in one of European football's challenger leagues, a seismic announcement in Canadian TV and the week’s industry snippets, including a special dispatch from Lions Sport in Cannes. THE NEWSROOM : The Polish Ekstraklasa has hired IMG to lead it...

This week on The SportBusiness Podcast, Joseph Perry steps in as co-host alongside Jonathan Rest, while Martin Ross provides a Fifa World Cup punter's perspective after attending Scotland-Haiti. THE NEWSROOM : Record-setting audiences tune in for the opening games of the World Cup while we debate TV studios and complain of sleep deprivation. Jon returns from Dubrovnik to give the lowdown...

This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army.  THE NEWSROOM : Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-...

This week on The SportBusiness Podcast, Jonathan Rest and Joseph Perry return from the Champions   League final to pore over big European football topics with Martin Ross. THE NEWSROOM : High stakes for latest Uefa club comps sponsor secured by RFP/UC3, UCL piracy numbers, why now for Uefa’s national teams tender and who’s winning AFC’s agency tender? INSIDE THE DEAL:  The ECB’...

This week, Martin Ross, Maria Kholodova and Matthew Glendinning are in Paris to bring you the lowdown from the inaugural SportGen Summit, plus the usual look at major industry stories. We explore PSG’s brand building targets internationally and commercial approach, and Gucci’s landmark Alpine F1 title deal. Why Roland Garros host broadcaster Whisper rejected a sale to private equity to retain its...

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross discuss some major developments in European football, a crucial media rights deal for a challenger sport and the week’s industry snippets. THE NEWSROOM : As Uefa issues a snap tender for men’s national team commercial rights, what does it mean for incumbent CAA Eleven and the 2028-36 cycle? Plus, Uefa club com...

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship. THE NEWSROOM : Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth. INSIDE T...

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross bring you analysis of this week’s industry developments, big numbers and the context behind the headlines. THE NEWSROOM : We look at the reasons behind the International Table Tennis Federation’s $14.4m loss, its sale of more WTT equity and what the future holds. Plus, DAZN’s $100m ViewLift swoop driven by a r...

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross analyse the industry’s heavy-hitting stories, go deep on a football media rights deal with lessons for the wider market and, as always, review the trends shaping the industry. THE NEWSROOM : The Bundesliga’s lengthy – and often controversial – search for external funding leads to Adidas providing a €100m facil...

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross pick apart the week’s headlines and address some big-ticket issues affecting the sports industry: THE NEWSROOM : An in-depth look at the imbalance between padel’s surging participation and commercial performance. Which revenue-generating sectors are serving up growth and why some baseline figures haven’t impro...

This week on The SportBusiness Podcast , co-hosts Martin Ross and Jonathan Rest delve into the topics and trends shaping an eventful week for the sports industry: THE NEWSROOM : Maria Kholodova joins as we discuss Netflix’s surprise and controversial Concacaf Gold Cup move in Mexico amid political calls for the government to defend free access to major sports events. Plus, Alibaba’s impe...

This week on The   SportBusiness Podcast, Martin Ross is joined by Joseph Perry to give listeners the intel behind the latest industry stories and go deep on big topics. THE NEWSROOM : How Publicis’ $500m move for 160over90 represents its ‘big bet on sport’ in the AI era. Plus, the details behind Chelsea’s record £262.4m   pre-tax loss. INSIDE THE DEAL : Frank Dunne explains ho...