The REI Marketing Weekly with Josh Culler

Typically you think of testimonials as content with your customers, but what about getting their story? This is a little bit of a mindset shift from your typical testimonial video, but makes a major difference. Zach Beach, a real estate investor out of Rhode Island talks to us about how he utilizes storytelling in their marketing.

Building trust with a motivated or distressed seller is not an easy task. It takes a lot of effort, energy and a lot of times money to build a great relationship with a seller to where they like you, trust you, then sell the house to you. So how do you build that kind of rapport? Brian Trippe, an investor out of Birmingham, AL has got this figured out and is making it happen in a unique way.

Cold calling is a big lead source for a lot of real estate investors, but how do you get the most out of that marketing/sales channel? Another thing to think about is demographics. Elizabeth Navarrete, a wholesaler in Houston, has a large demographic of Hispanics so she has Spanish speaking cold callers as well.

When sending out direct mail, one of the worst things that happens is your mail piece getting lost in the sea of other investor's mail pieces. So how is it possible to stand out? A simple trick that Jimmy Ogle, a wholesaler in Oklahoma City is doing, is converting leads at a higher rate with his direct mail.

If you're an active real estate investor and you're not maximizing the potential of Google My Business, then you possibly missing out on a lot of deal. In a day and age of digital marketing and customers are more than ever, reading reviews from past customers, it's important to build out Google my Business for your business. I bring on Rockstar turnkey investor out of Columbus, OH, Dave Payerchin...