Douglas Burdett
The Marketing Book Podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Autor
Douglas Burdett
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Último episódio
23 de ago de 2024
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Episódios
078 Marketing for Tomorrow, Not Yesterday by Zain Raj 08.07.2016 51:36
"Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy" by Zain Raj Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-for-tomorrow-not-yesterday
077 Three Feet from Seven Figures by David Spark 01.07.2016 37:10
"Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows" by David Spark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/three-feet-from-seven-figures-david-spark
076 Invisible Influence by Jonah Berger 24.06.2016 24:04
"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger
075 Ego Is the Enemy by Ryan Holiday 17.06.2016 45:42
"Ego Is the Enemy" by Ryan Holiday Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ego-is-the-enemy-ryan-holiday
074 Predictive Analytics by Eric Siegel 10.06.2016 40:51
"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel
073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman 03.06.2016 50:43
"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman
072 Traction by Gabriel Weinberg 27.05.2016 38:13
"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/traction-gabriel-weinberg
071 Fanatical Prospecting by Jeb Blount 20.05.2016 46:49
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/fanatical-prospecting
070 PeopleShock by Tema Frank 13.05.2016 49:42
"PeopleShock: The Path to Profits When Customers Rule" by TemaFrank Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/peopleshock-tema-frank
069 Get Scrappy by Nick Westergaard 06.05.2016 46:33
"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard
068 Managing Online Reputation by Charlie Pownall 29.04.2016 47:13
"Managing Online Reputation: How to Protect Your Company on Social Media" by Charlie Pownall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/managing-online-reputation-charlie-pownall
067 From Impossible To Inevitable by Aaron Ross 22.04.2016 36:58
"From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" by Aaron Ross and Jason Lemkin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/from-impossible-to-inevitable-aaron-ross
066 The Agile Marketer by Roland Smart 15.04.2016 48:46
"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart
065 Driving Demand by Carlos Hidalgo 08.04.2016 34:44
"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/driving-demand-carlos-hidalgo
064 New Sales. Simplified. by Mike Weinberg 01.04.2016 39:25
"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg
063 Hacking Marketing by Scott Brinker 25.03.2016 44:12
"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker
062 Magnetic by Joe Calloway 18.03.2016 35:29
"Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! https://www.salesartillery.com/marketing-book-podcast/magnetic-joe-calloway
061 The Conversion Code by Chris Smith 11.03.2016 39:49
"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-conversion-code-chris-smith
060 Hug Your Haters by Jay Baer 04.03.2016 46:49
"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hug-your-haters-jay-baer
059 Small Data by Martin Lindstrom 26.02.2016 35:32
"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-data-martin-lindstrom
058 UnSelling by Scott Stratten 19.02.2016 37:32
"UnSelling: The New Customer Experience" by Scott Stratten and Alison Kramer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unselling-scott-stratten
057 The Content Promotion Manifesto by Chad Pollitt 12.02.2016 37:08
"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt
056 Town Inc. by Andrew Davis 05.02.2016 34:56
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy by Andrew Davis https://www.salesartillery.com/marketing-book-podcast/town-inc.-andrew-davis Recorded 12/15/2015
055 Zero Paid Media as the New Marketing Model by Joseph Jaffe 29.01.2016 34:11
"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe
054 X: The Experience When Business Meets Design by Brian Solis 22.01.2016 24:36
"X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/x-brian-solis
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