Fexingo
The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to structure a Google Business Profile description, which categories matter most, why 3-word reviews be...
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Episódios
How Google Posts Can Boost Local SEO Without Extra Spend 22.05.2026 10:50
In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific tactic many small businesses overlook: Google Posts. These free, native updates within Google Business Profile can drive engagement and rankings without paid ads. Lucas breaks down the mechanics, citing a case study of a Denver bike shop that saw a 22% click-through rate improvement by posting weekly offers and eve...
Why Google Business Profile Reviews Matter More Than Star Count 21.05.2026 10:26
Lucas and Luna dive into a specific case: a Tucson carpet cleaner who ranked #1 on Google Maps despite a 3.8-star average—while a 4.9-star competitor stayed buried on page two. They unpack the review signals Google actually weights: recency, response rate, keyword density, and verified purchase frequency. Plus: why a flood of five-star reviews in one week can actually hurt you. If you run a local...
How One Plumber Shook Up Google Maps Local Rankings 21.05.2026 8:56
In this episode of The Local Marketing Podcast, Lucas and Luna dig into a surprising local SEO case: a single independent plumber in Austin, Texas, who consistently outranked national chains like Roto-Rooter on Google Maps for high-value keywords like 'emergency pipe repair 78701'. They break down the three specific tactics he used — proximity stacking, review velocity management, and structured d...
How One Bakery Doubled Foot Traffic With Google Maps 19.05.2026 7:29
In the debut episode of The Local Marketing Podcast with Fexingo, Lucas and Luna drill into a single concrete case: how a family-run bakery in Portland, Oregon used Google Maps features to double foot traffic in just four months. They break down the specific tactics—Google Business Profile optimization, replying to reviews, posting photos weekly—and the numbers behind them. Lucas explains why loca...
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