The Leveraged CEO

In this episode, I reflect on 2025 and break down exactly how I more than tripled my income by making one key decision: going all-in on my business and building leverage instead of trading time for money. I share my real numbers, the shifts I made moving from face-to-face PT to a leveraged hybrid model, and the systems that gave me back my time. You’ll hear how mentorship, team building, paid ads,...

Most personal trainers wait until January to think about goals and that’s exactly why they stay stuck. In this episode, I break down the exact framework I’m using to plan 2026 right now, while most people are switching off for the year. I walk you through how I set goals across money, business, leverage, relationships, investments, and lifestyle, and why “SMART goals” alone won’t move the needle u...

Most PTs think they need more followers to grow, but the truth is they need more depth — and nothing builds depth like long-form content. In this episode, I share the lessons learned from 100 straight weeks of podcasting and how it’s helped me grow my business, build trust at scale, and position myself as a leader in the PT space. You’ll learn why long-form content will be the biggest competitive...

Most PTs slow down in December, but the smartest trainers use it to fill their pipeline so January becomes their biggest month of the year. In this episode, I break down the exact strategy I used to generate 700 leads in 30 days across three gym locations all using a simple, high-engagement New Year giveaway that any trainer can replicate. You’ll learn the mindset shift that stops trainers from “g...

December isn’t a dead month — it’s the biggest opportunity PTs miss every year. In this episode, I break down the exact system I use (and teach my clients) to keep every client through the holidays and generate 100+ warm leads before New Year’s, all without spending a dollar on ads. You’ll learn the mindset shift that separates struggling trainers from the ones who dominate their market, how to st...

In this episode, Matt breaks down the real reasons personal trainers lose clients every December and how to stop it from happening to you. You’ll discover: ✅ The December mindset that kills client retention ✅ How to keep clients engaged over the holidays ✅ What to include in your “Time Hold” form to guarantee clients return ✅ The December marketing moves that set you up for a massive January W...

In this episode, Matt dives into one of the biggest leverage moves every coach and PT should make, hiring a Virtual Assistant (VA). You’ll learn: ✅ The exact point in your business when you should hire a VA ✅ The tasks to delegate or automate to free up your time ✅ How to get back 5–10 hours a week for growth activities ✅ Where to find reliable VAs and how much they really cost. Matt also shar...

In this episode, Matt reveals the exact 5-step formula he and his clients use to consistently sign new clients straight from the DMs — without being pushy or spammy. You’ll discover:✅ The psychology behind why DMs work better than ever in 2025✅ The Connect–Qualify–Agitate–Bridge–Invite framework that converts✅ How to sound natural (not robotic) and handle objections smoothly✅ Real message exam...

In this episode, Matt breaks down how to use a simple but powerful tool — the Offer Document — to convert leads into clients without ever jumping on a call. You’ll learn: ✅ The psychology behind why the offer document works ✅ The 8 key sections that make it convert (from your ideal client to your call to action) ✅ How to use it as a nurture tool to warm up prospects before consults ✅ The bigge...

Most trainers are doing “organic marketing” wrong — wasting hours posting, hoping, and praying clients come to them. In this episode, I break down the exact strategy that’s helped me and my clients consistently sign new clients every week for the past two years — without paid ads or cold DM spam. Whether you’re a face-to-face PT or an online coach, this method works in 2025 and beyond.✅ Here’s wh...

In this episode, Matt reveals how he created a full AI clone of himself — one that can text, talk, and coach clients 24/7 using his voice, knowledge, and systems. You’ll learn how this technology works, how PTs can use it to automate coaching, check-ins, and lead generation, and why those who ignore AI will get left behind in the next 12 months. Matt breaks down exactly how he trained his clone us...

Key Insights[01:55] 💼 Real Income Growth Requires Strategy and Execution: The client’s jump from $5,500 to $7,500 monthly income was not accidental but the result of intentional changes. [03:59] 🧠 Mindset is the Biggest Barrier to Growth: The client’s inconsistency and reliance on shortcuts like automation hindered growth. [05:35] 🤝 Personalized Communication Outperforms Automation: The episode...

If your content is only getting likes but not clients, this episode is for you. I break down the biggest takeaways from a training inside our PT Mastery community with Becca, a fitness creator from Nashville with 400K+ followers who knows how to turn posts into profit. You’ll discover: ✅ The 3 content pillars (Educational, Inspirational, Promotional) every PT needs ✅ Why showing your hands in th...

Highlights :[00:02 → 01:47] Introduction and Personal Update[01:47 → 03:46] Importance of Authority in Consultations & Common Mistakes[03:46 → 07:28] Framework for Setting Up Authority During Booking & Start of Consult[07:28 → 09:18] The Emotional Mindset & Sales PsychologyWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights [00:02] 💬 Matt introduces the problem of PTs stuck earning $5k-$10k/month and teases the solution. [02:13] 🔄 Most PTs trade time for money and don’t charge for online coaching components. [03:42] 💸 Matt calculates lost revenue from not charging for online services—potentially thousands per week. [05:54] 💡 “They’re paying for the result, not your time.” - the core mindset shift for P...

Highlights [01:06] 💪 Brute forcing more PT sessions limits your income potential and leads to burnout. [03:03] ⚙️ Messy or non-existent systems cause inefficiency and prevent scaling. [04:11] 💳 Automating payments and client management saves time and reduces stress. [05:22] 🧰 Essential systems include lead generation, nurturing, and sales processes. [06:03] ⏩ Investing in mentorship accelerate...

Highlights🎯 The three C’s of conversion: Clarity, Consistency, and Confidence are essential for content that converts.🎬 The 3-3-1 formula for Reels: hook (3 seconds), value/story (3 points), and one clear call to action.📊 Tailor content specifically for each platform; repurposing content without adjustment no longer works.💡 Value-based content should make up 70% of your posts, building trust a...

Highlights 🤝 Clients value genuine connection over perfect workouts.💼 Sales skills are essential—without selling, you can’t serve. 🔄 Retention is more valuable and cost-effective than constantly acquiring new clients. 📱 Start documenting your journey early; your online presence is your modern resume. 📈 You don’t need a huge social media following to grow your business. 🎯 Investing in mentors...

Most personal trainers lose clients when pain or injury shows up. In this episode, I’ll show you the exact skillset that transforms you from “just another trainer” into the must-see PT who clients trust to solve bigger problems. You’ll learn how to assess, prevent, and manage injuries so you keep clients longer, charge premium rates, and stand out in a crowded market. If you want to future-proof y...

Highlights💡 80% of face-to-face personal trainers quit within six months due to poor marketing and sales skills.📉 Only 5% of online personal trainers make a full-time income, highlighting a major business challenge.🚀 Success comes down to mastering “growth tasks”: lead generation and client conversion.📊 Marketing and sales skills outweigh being the “best trainer” or having the best program.💬...

Highlights ⚠️ Common frustration: Clients failing payments and breaking contracts are a widespread problem in service businesses. 💡 Strategy: Require clients to pay for sessions one week in advance to protect your time and income. 🚫 Boundary setting: Pause sessions immediately if payments decline repeatedly until issues are resolved. 🛡️ Business mindset: Run your small business like a multi-mill...

Highlights🚀 Onboarding is critical for client retention and sets the foundation for success.🤝 First impressions during onboarding equal future client engagement and loyalty.📧 A welcome email with clear next steps significantly enhances client experience.🔄 Automation in onboarding ensures consistency, saves time, and scales your business.🎥 Using tutorial videos reduces repetitive questions and...

Highlights🎯 The audience ultimately decides what content is valuable, not the creator.🔄 You have full control over your business rules and can change them anytime.⚡ Speedy decision-making is a superpower that drives faster progress.🛠️ A structured onboarding process is crucial for client retention and success.📊 Knowing your numbers gives clarity and control over your business.🤝 Mentorship com...

Highlights 📍 Location choice significantly impacts personal trainer business success. 📊 Optimal PT-to-member ratio is roughly 1 trainer per 400 members. 🏋️‍♂️ Smaller gyms with fewer trainers often provide better growth opportunities. 💸 Rent structures vary; negotiate rent reductions through classes or desk duties. 🚫 Big gyms often restrict marketing efforts, limiting trainers’ client acquisit...

Highlights 🔑 The beta launch strategy helps trainers secure their first five online clients by leveraging their existing warm network. 💬 Initial outreach involves conducting casual, non-sales market research interviews to understand client needs. 🎯 Deep, insightful questions uncover clients’ core desires, challenges, and the true value of outcomes beyond superficial goals. 💡 Using client feedb...