The Business Case For Women's Sports

In Ep. #2, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan. As a customer success manager at Zoomph (a leader in digital intelligence at the intersection of sports & sponsorship analysis​), Niky spends her days digging through the data behind the growth of women’s sports. In 2020, Niky published the WNBA and NWSL Social Media Sponsorship & Fan Insig...

In Ep. #1, Caroline interviews Eb Jones to hear the full story of the WNBA Orange Hoodie, and how it came to be one of the most successful pieces of merchandise in the history of women's sports. In 2020, the WNBA Orange Hoodie made history. The Sports Business Journal named it the “Fashion Statement of the Year”, Opendorse named it one of the top 5 performing athlete influencer marketing campaigns...

Welcome to the GOALS Podcast - The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast will set-out to prove that it’s good business to be in the business of women's sports. Every episode, we will interview leaders in women’s sports and dig into topics like data insights, mark...