The BlockPR - On Record

Web3 founders often treat public attention like random weather. They rely on bought hype spikes and influencer blasts. Attention liquidity is actually a measurable financial metric. If you fail to retain credible awareness, your token mechanics freeze before they activate. Building a public narrative requires the exact same discipline as curating a serious watch collection. You start with a reliab...

A Web3 project with 50,000 Discord members and zero on-chain retention operates an empty restaurant. The crowd outside looks impressive, but nobody sits down to eat. Founders frequently track the wrong scoreboard. They chase temporary social media spikes and incentivized group joins while their actual user activation flatlines. Web3 exists in a zero-trust environment where visibility lacking third...

Investors aren't reading your deck the way you think they are. They're running it through a filter, and most founders fail in the first thirty seconds. In this episode, Nia and Jackson break down exactly why buzzwords, lazy analogies, and future-tense roadmaps destroy credibility before a single meeting happens. You'll walk away with four concrete moves: the Adjective Audit, the Competitor Map, th...

Most founders treat PR like a lottery ticket. You buy one, hope it hits, and move on when it doesn't. That's why most early-stage PR fails. In this episode, we break down why PR is not about getting attention, it's about building proof. We walk through the exact starting sequence for founders who have never done PR before: how to find your strongest story, what journalists actually care about, and...