The B2B Marketing and PR podcast

Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions 23.12.2025 36:37 ↓

Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/

Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63] 16.12.2025 13:40 ↓

Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/

Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026 09.12.2025 16:25 ↓

Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands 02.12.2025 22:14 ↓

Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/

Episode 125: The next PR measurement conundrum: How do you measure AI visibility? 25.11.2025 5:15 ↓

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/

Episode 124: 10 Fundamentals for Successful Media Interviews 18.11.2025 6:53 ↓

Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/

Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence 04.11.2025 6:31 ↓

Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/

Episode 122: Does long form content still have a place in the era of generative AI? 28.10.2025 8:43 ↓

Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership” 21.10.2025 15:27 ↓

Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

Episode 120: Public relations and editorial written blogs are well positioned in the AI era 14.10.2025 13:18 ↓

Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack 07.10.2025 21:15 ↓

Text version of this post with links to the underlying resoruces: https://www.swordandthescript.com/2025/09/media-pitching/

Episode 118: B2B says public relations drives revenue but struggle to prove it 30.09.2025 14:10 ↓

Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

Episode 117: People are not taking government surveys; businesses have the same problem 23.09.2025 8:59 ↓

Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers? 16.09.2025 7:08 ↓

Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

Episode 115: What PR should do about the waning influence of traditional media 02.09.2025 10:17 ↓

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

Episode 114: Being different is THE best practice in marketing 29.08.2025 2:26 ↓

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

Episode 113: Essential customizations PR should make to their generative AI tools 26.08.2025 7:09 ↓

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say 19.08.2025 4:53 ↓

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

Episode 111: 12 ways to extend the investment marketing makes in webinars 15.08.2025 14:01 ↓

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

Episode 110: Hiding pricing info may leave B2B tech companies off the short list 12.08.2025 6:03 ↓

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus 08.08.2025 13:27 ↓

Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms 05.08.2025 5:19 ↓

Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

Episode 107: Sheer Passion in Marketing Goes a Long Way 01.08.2025 2:34 ↓

Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/

Episode 106: Generative AI is changing behavior -- that's what marketing and comms need to observe 29.07.2025 5:54 ↓

Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/

Episode 105: Thought Leadership Actually Requires Thought and Leadership 25.07.2025 2:46 ↓

Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/