Signal & Noise

This episode of Signal & Noise features industry veteran and well-known personality Lou Paskalis in a wide-ranging conversation on the state of advertising, brand safety, and the future of news media. The discussion explores why marketers have historically avoided advertising in news, the misguided reliance on keyword and domain blocking, and new research showing ads next to quality journalism...

In this episode of Signal & Noise, Brett, Rio, and special guest Shiv Gupta (Founder & CEO of U of Digital) dive into the seismic impact AI is having on the advertising industry. Listen as they explore Meta’s bold push toward fully automated media buying, question the future of the agency FTE model, and examine how AI could upend traditional workflows while opening the door for new roles,...

In Episode 3, Brett and Rio take aim at a problem that quietly siphons billions of dollars and erodes trust every single day: digital ad fraud. The question is neither theoretical nor hyperbole: for many brands, it genuinely feels like the bad guys are winning. Bot farms masquerade as premium publishers, MFA sites inflate metrics, and even “safe” channels like CTV are showing cracks with pervasive...

In episode 2, we dive deep into Georgian's research on AI adoption across marketing and technology teams, the opportunities and challenges associated current agentic and generative AI solutions, and potential impacts across industries. While we believe AI augments existing software rather than replaces it, there will be impacts on specific job functions and work streams critical to marketing a...

In this episode of Signal & Noise, Stephanie Layser (AKA, Google-slayer) joins hosts Brett and Rio to discuss how publishers can adapt in a digital landscape dominated by tech giants. She explores the role of AI in improving monetization, the shift toward direct ad sales, and the need for innovation to stay competitive. The episode covers brand safety, content control, and changing consumer ha...