Signal & Noise

What happens when AI doesn’t just answer a customer’s question—but actually solves the problem? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Jeff Geuder, Business Lead for Contact Center Tech at YouTube , for a wide-ranging conversation about the future of customer experience, AI-powered service, and what happens when the line between human and machine interact...

AI is making market research faster, cheaper, and more powerful. It’s also making fraud dramatically harder to detect. Live from TMRE 2026 in Denver, Signal & Noise correspondent Lucas Longacre sits down with Christopher Barnes, President at Escalent, for a fascinating conversation about one of the biggest threats facing the insights industry: the growing collision between AI, fraud, synthetic...

What makes a brand matter when everyone has access to the same data, platforms, targeting tools, and increasingly the same AI? Katie Soo joins Brett House and Rio Longacre for a wide-ranging—and incredibly fun—conversation about brand, advertising, media, culture, data, creativity, technology, and leadership. Katie has spent her career at the intersection of all of them. She has held senior roles...

Why can an AdTech company create real value, generate strong margins, build sophisticated technology—and still get punished by investors? Alex Brownstein, Founder & CEO of AHB Advisors and former Partner at 3C Ventures, joins Brett House and Rio Longacre for a wide-ranging, highly entertaining conversation about the economics underneath the advertising technology industry. Alex brings an unusu...

AI is making advertising faster, cheaper, and easier to produce. But is it actually making advertising better? For this special episode of Signal & Noise, Lucas Longacre, Head of Product at Inlightened , joins us as our on-the-ground correspondent at TMRE 2026 (The Market Research Event) in Denver , where he sits down with Dr. Thomas Ramsøy, neuroscientist, author, and Founder & CEO of Neu...

What happens when the numbers say your advertising is working—but the business says otherwise? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Cimin Ahmadi Cohen, Founder and CEO of Idea Peddler, for a wide-ranging conversation about advertising, ad tech, entrepreneurship, media measurement, and one of the industry’s most persistent problems: ad fraud. Cimin bring...

Douglas Rushkoff has spent decades asking a question that feels more urgent than ever: Are we building technology to serve human beings, or slowly reorganizing human life around the needs of technology? Recorded live at Advertising Week 2026 at MCM Creative Studios in New York City, Rio Longacre and Brett House sit down with Rushkoff—author, media theorist, professor, documentarian, and host of Te...

What happens when the search result disappears—and the answer itself becomes the interface? Recorded live at Zeta Live 2026 in New York City during Advertising Week , Brett House sits down with Saroop Bharwani, Co-Founder and CEO of Senso , for a deep dive into one of the biggest emerging questions in marketing: Who controls what AI says about your brand? For decades, marketers optimized around se...

What happens when marketing stops being a collection of channels, campaigns, and technologies—and starts becoming an intelligence function? Recorded live at Zeta Live 2026 in New York City , during Advertising Week, Brett House sits down with Ed See, Chief Growth Officer at Zeta Global , for a wide-ranging conversation about AI, customer intelligence, the changing role of the marketer, and what th...

What happens to the enterprise marketing stack when AI becomes more than another feature—and starts changing how data, technology, people, and decisions actually work together? Recorded live at Advertising Week 2026 in New York City at MCM Creative Studios , Rio Longacre and Brett House sit down with two longtime friends of the show and two of the smartest voices in data and marketing technology:...

What happens when everyone has access to the same AI? In this special live episode of Signal & Noise, recorded in front of an audience at MCM Creative Studios during Advertising Week New York, Brett House and Rio Longacre sit down with Matt Krepsik, CEO of MediaRadar, and Vas Bakopoulos, SVP and Head of Industry Research at MMA Global, for a fast-moving conversation about AI intelligence, mark...

If AI can execute in seconds what agencies once billed for in hours, what should clients pay for next? Filmed live at Advertising Week 2026 at MCM Studios in New York City, this episode of Signal & Noise features Adam Woods, Global Chief Product Officer, and Amy Crowther, CEO, Americas, at Incubeta. They join hosts Rio Longacre and Brett House for a candid conversation about the future of agen...

Creative Judgment in the AI Era | Brandon Mikolaski | Signal & Noise LIVE at Advertising Week 2026 As AI makes content faster and easier to produce, what makes creative work worth paying attention to? Filmed live at Advertising Week 2026 at MCM Studios in New York City, this episode of Signal & Noise brings together hosts Rio Longacre and Brett House with Brandon Mikolaski, Director of Cre...

Programmatic advertising has spent years getting smarter about audiences. But what if the bigger problem is that buyers still don’t fully understand what they’re actually buying? Eric Tilbury, Vice President of Programmatic Ops & Solutions Engineering at Inuvo, joins Rio Longacre and Brett House for a deep dive into the machinery underneath modern programmatic advertising—and why better techno...

For years, LiveRamp played the role of “Switzerland” in digital advertising: a neutral identity layer connecting brands, agencies, publishers, platforms, data providers, and measurement partners. But with Publicis moving to acquire LiveRamp, can infrastructure owned by one of the world’s largest agency groups still credibly claim neutrality? In this episode of Signal & Noise , Rio Longacre and...

AI may live in the cloud, but the infrastructure behind it is very physical: land, power plants, transmission lines, water systems, construction crews—and communities deciding whether they actually want massive data centers in their backyard. In this episode of Signal & Noise , Rio Longacre and Brett House sit down with Dawson Kluesner , Director of External Affairs for the Wyoming Association...

AI makes it easier to create content. Getting people to care is still the hard part. On this episode of Signal & Noise, host Rio Longacre and guest host Krish Raja sit down with Gregory Kennedy, founder of Vibe Your SaaS, for a candid conversation about memes, founder-led marketing, creative talent, and building an independent business in the AI era. Gregory traces his path from New York’s des...

The open web has survived search, social media, programmatic advertising, privacy regulation, and the rise of the walled gardens. But does generative AI represent a fundamentally different threat? In this episode of Signal & Noise , Rio Longacre sits down one-on-one with Kurt Donnell, President & CEO of Freestar , while Brett House is away. Kurt brings an unusual perspective. He began his...

Few people have had a better vantage point on the transformation of advertising, technology, and work than Rishad Tobaccowala . Over a 37-year career at Publicis Groupe, Rishad helped pioneer its digital businesses, chaired Digitas and Razorfish, and ultimately served as Global Chief Strategist and Growth Officer. Today, he is an author, teacher, adviser, senior adviser to Publicis Groupe, co-foun...

What does it take to walk away from a prestigious legal career, build a technology company from scratch, take it public—and then reinvent the business along the way? In this episode of Signal & Noise , Brett House and Rio Longacre sit down with Bryan Leach, Founder, CEO, President & Chairman of Ibotta , for a wide-ranging conversation about entrepreneurship, commerce media, measurement, AI...

Generative AI has made it radically easier—and cheaper—to create advertising. But if every brand can suddenly produce infinite variations using the same models, what creates competitive advantage? In this episode of Signal & Noise , Rio Longacre and Brett House sit down with Alex Collmer, Founder & Executive Chairman of Vidmob , to explore why the next battleground in advertising may not b...

Retail media was built on a powerful promise: connect advertising directly to transactions and finally show marketers what their media dollars produced. But as the category matures, a harder question is replacing simple attribution: Did the advertising actually cause the sale? In this episode of Signal & Noise , Rio Longacre and Brett House sit down with Jeffrey Cohen, Chief Business Developme...

AI agents can retrieve, combine, analyze, infer from, and act on enormous amounts of data—often at a speed no human compliance team can match. But access to data does not automatically confer the right to use it. So who sets the rules, and who remains accountable when an AI system crosses the line? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Richy Glassberg, C...

Everyone is talking about AI. Far fewer people have spent decades actually building AI and data systems inside some of the world’s largest organizations. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Zoher Karu, Head of AI at Taelor, to separate AI hype from what it actually takes to create measurable business value. Zohar brings an unusually broad perspective....

Artificial intelligence may be the most transformative technology of our generation—but according to Fern Potter, AI alone is not a strategy. In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Fern Potter, Co-Founder of Intelligent Assistance, to explore why the greatest opportunity in AI isn’t replacing people—it’s amplifying human judgment. After more than tw...