Selling in the Paddock

This is a pretty special episode… the book is officially live. This hasn’t just been a few months of writing — it’s been years in the making . Built off 15 years in ag sales, getting it right, getting it wrong, and learning what actually works in the paddock — not just in theory. I didn’t write this to be an author. I wrote it because there’s a gap. We’ve got incredibly technically strong people c...

In this episode of Selling in the Paddock , Georgia Stormont is joined by Ciara Douglas , founder of Herd to Home , regenerative agriculture advocate, and multi-business operator based in Western Australia. Ciara’s journey into agriculture isn’t linear — and that’s exactly what makes it so powerful. Originally from Northern Ireland, Ciara moved to Australia as a child, grew up surrounded by farmin...

In this episode of Selling in the Paddock , Georgia is joined by Kristy Hollis , founder of Everlasting Health and a naturopath based in Darwin, working closely with women across regional and remote Northern Territory communities. Kristy’s journey into health didn’t start in a clinic — it started in the paddock. From applied science and entomology work with CSIRO, through to biological weed contro...

Episode: Why Sales People Discount to Early with Kurt Newman Podcast: Selling in the Paddock Host: Georgia Stormont Guest: Kurt Newman, Managing Director — Sales Consultants (Sydney / Southern Highlands) In this episode, Georgia sits down with sales coach and author Kurt Newman (MD of Sales Consultants) to talk about the hidden places profit disappears, why salespeople discount before they’re even...

In this episode of Selling in the Paddock , I’m joined by Harley Johnston from JH Leavy & Co for a grounded conversation about what selling really looks like when relationships, reputation and timing matter. Harley works in an environment where deals aren’t transactional and trust isn’t built overnight. We unpack what it means to show up consistently, read the room, and understand that in agri...

In this episode of Selling in the Paddock , Georgia Stormont sits down with Jessie McQueen — Wagyu operator, former Bar H Wagyu team member, and President + founding committee member of WAGYOUTH . Jessie’s story is a ripper: raised on a cattle property in south-east Queensland, boarding school in Brisbane, rowing scholarship in the US (Rutgers University), then back home to study international bus...

In this episode of Selling in the Paddock , I’m joined by Mark Kable, Managing Director of Harvest Moon — one of Australia’s leading vegetable growing businesses, supplying major retailers and export markets across the country and internationally. Mark has spent more than 36 years in horticulture, building Harvest Moon from humble beginnings into a nationally recognised operation working with over...

This episode is a special one. To mark Episode 50 of Selling in the Paddock — and nearly 12 months on air — I invited a very special guest onto the show… my mum, Sally Stormont . At first glance, a primary school teacher and former newsagency worker might seem like an unlikely guest on a sales podcast. But as this conversation unfolds, it becomes clear: some of the most powerful selling lessons do...

In this episode of Selling in the Paddock , I’m joined by Jess Federow from Copper Creek Contracting in Central West NSW – a former primary school teacher turned rural contractor, systems thinker, and freshly minted Nuffield Scholar. Jess and her partner Ross don’t just “put up fences”. They design whole-farm infrastructure that actually works in the real world – for people, livestock, seasons and...

In this episode of Selling in the Paddock , Georgia heads to California (well… via Zoom) to talk tomatoes, trust and teamwork with William “Skeeter” Bethea from The Morning Star Company – the processor behind around 40% of California’s processing tomato crop. Skeeter lifts the lid on how Morning Star runs a massive, highly technical tomato operation with no traditional bosses , and what that actua...

Welcome back team to another episode of Selling in the Paddock ! Today I’m joined by Ben Van Delden — founder of Delco AgriFood , co-founder of We Three AI , and a key partner in the Australian AgriFood System Alliance . If you’re picturing a simple job title, think again. Ben’s world crosses oysters, circularity, AI, livestock, climate strategy and big-picture system change in Australian agricult...

In this episode of Selling in the Paddock , Georgia sits down with Steve Fuller , Director of Buzz and Growth at BeeStar – and a man who’s spent more than 40 years working with bees. Georgia admits she’s completely obsessed with bees, and Steve does not disappoint. He takes us inside the hive, explaining how colonies really work, why bees are so critical to Australian agriculture, and how technolo...

In this episode of Selling in the Paddock , Georgia sits down with Andrew Kelly , Executive Director of BioPacific Partners , to unpack a career that’s anything but linear – from veterinary science and epidemiology through to leading research institutes, venture capital, and now guiding global corporates through the innovation landscape in food, ag and health. Andrew shares how growing up in rural...

Welcome back team to another episode of Selling in the Paddock . Today I’m joined by Michael Young , an agro-economist with Farm Optimization Group , beaming in all the way from Western Australia. Michael grew up on a mixed farm in the south-west, took a detour towards engineering, and eventually found his way back to agriculture through a simple but powerful question: “Why are farmers doing what...

Welcome back team to another episode of Selling in the Paddock . Today I’m joined by the brilliant and refreshingly down-to-earth Dr Aurelie Quade , founder of Soil Resilience — a scientist who has built her career on helping farmers understand soil health without the complicated jargon. Originally from France and now 19 years deep into Australian agriculture, Orélie blends plant pathology, soil s...

In this episode of Selling in the Paddock , Georgia sits down with Bonnie Jupp from Regen WA — a passionate advocate for regenerative agriculture and natural capital. Based in Perth but deeply connected to her farming roots in Northampton, WA, Bonnie shares her story of how a love of nature, a family legacy of mixed farming, and a drive to make a difference led her to a career at the intersection...

In this episode of Selling in the Paddock , Georgia chats with Jeff Kleypas , agronomist and Regional Sales Manager with Advancing Eco Agriculture (AEA) , joining us all the way from South Texas — just 30 miles from the Mexican border. Jeff shares how his journey from conventional agronomy to regenerative agriculture completely re-shaped the way he views farming, soil health, and human nutrition....

In this episode of Selling in the Paddock , I’m joined by Dr Michael Lawrence , Program Manager of Animal Wellbeing at Meat & Livestock Australia (MLA) . Michael’s journey spans continents and careers — from a hands-on cattle vet in rural Australia and the UK (where he was part of the national response to the Foot and Mouth outbreak) to leading MLA’s animal wellbeing research portfolio. We unp...

Today we head west with Justin Haydock from West Coast Wool & Livestock . Justin breaks down how wool is classed (in plain English), why micron matters to price, what lice means for clips, and how transparency and follow-up win trust with sheep producers. We also dig into export realities (hello, China), the ebb and flow of supply, and why asking clients, “What do you expect from your broker?”...

In this episode of Selling in the Paddock , Georgia chats with Andrew Morgan , CEO/Director at SFM and co-founder of Hydrowood , about building trust in sales, innovating under pressure, and how forestry intersects with carbon markets. From uni-bar lessons in reading the room to raising capital for an underwater-forestry barge on Tasmania’s wild west coast, Andrew covers the grit, trade-offs and p...

In this episode of Selling in the Paddock , Georgia sits down with New Zealander James Grafas to unpack how purpose-led governance and people-ownership are reshaping horticulture—especially in gold kiwifruit. James shares lessons from chairing boards across ag and tech, from large-scale orchard development to irrigation automation, and why clarity beats busyness every day of the week. From orchard...

Welcome back to another episode of Selling in the Paddock! Today, I’m joined by Celia Lev erton , Chair of the Regenerative Agriculture Network , whose passion for sustainable farming and behaviour change is transforming the conversation around agriculture in Australia. Celia shares her remarkable journey — from a young wool classer and ABC journalist to a farmer, permaculture advocate, and leader...

In this episode of Selling in the Paddock , Georgia crosses the Pacific (via LinkedIn!) to chat with fourth-generation Californian farmer and director of farming, Jason Gianelli , based in Bakersfield in the Central Valley—America’s “bread basket.” Jason oversees ~30,000 acres across multiple ranches supplying dairies with feed crops, and sits on several water and ag-tech boards, including the Wat...

In this episode of Selling in the Paddock , Georgia sits down with Mark Rizkalla , negotiation consultant at Scotwork Australia , to unpack practical ways sales reps and leaders can negotiate without burning bridges. From moving beyond the “win/lose” mindset to deploying power collaboratively , Mark shares real-world tactics that help you protect margin, shorten deal cycles, and strengthen long-te...

In this episode of Selling in the Paddock , Georgia chats with Jonathan Leslie , GM Sales at Bunzl —a multinational distributor serving healthcare, hospitality, commercial cleaning and “process & industry,” including horticulture, abattoirs, food processing and logistics. Jonathan shares how a career that began in merchandising and veterinary pharmaceuticals led to leading national sales teams...