Roofing Insights Podcast

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing.  00:00 – Intro 01:00 – Sponsor: Hook Agency 02:13 – Coming Up 02:58 – From Roofer to CEO: Corey’s Journey Begins 05:10 – Hardest Challenges: Labor, Sales & Leadership 07:19 – When Growth Backfires: Losing Half the Revenue 09:44 – Scaling Too Fast & the Million-Dollar Lesson 11:43 – Money Mistakes Every Young...

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing.  00:00 – Intro 00:43 – Coming Up  01:21 – Hook Agency tattoo story 03:21 – From college dropout to factory worker 08:54 – Networking beyond door knocking 09:06 – From cars to roofs: who has the better reputation? 11:23 – Creating fake damage while storm chasing 12:00 – From drug addiction to a new start 14:01 – Confident, su...

In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All. 00:00 – Intro 01:00 – Coming Up 01:30 – Presentation 03:00 – Talking about Heath Hicks’ legal battles 10:51 – The advice I should’ve taken 11:05 – Take 5% out every month — for life 12:09 – Biggest salary I ever had: $60K 12:47 – Ten years into roofing ownership 13:55 – Focus on profit for one year 14:45 – Transition to nex...

In this episode, Dmitry talks to John Senac, The Roof Pro. 00:00 – Intro 00:32 – Coming Up 01:02 – Presentation 01:57 – TikTok and Roofing 03:42 – What Most Roofers Miss 04:40 – Social Media vs. Websites 06:16 – Skills vs. Systems 08:30 – Identifying red flags in performance data 09:47 – Sales training vs. operations training 10:20 – Understanding the homeowner’s life cycle 11:36 – The four types...

In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors. 00:00 – Intro 01:49 – Work Ninjas 02:52 – Getting into sales: from telemarketing to chasing success 05:54 – The Wolf of Wall Street mindset and lessons from that culture 08:45 – Losing it all and rebuilding after business failure 12:23 – Transition into solar and life-changing years in Mexico 14:48 –...

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor. 00:00 – Intro 00:29 – Welcome back to the RoofingInsights Podcast  01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened 02:12 – The storm that boosted the business 03:30 – Before roofing – Eric’s entrepreneur journey 04:00 – Struggles, mentors & marketing start 05:00 – Downsides of growing too fast  0...

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction. 00:00 – Intro 03:28 – Whistleblowing in roofing 03:57 – Fake damage & insurance restoration exposed 05:23 – Caught on camera: creating damage for claims 07:29 – The iPhone used as a tool to damage homes 10:09 – Bag of ice, Airbnb, and manufactured storm damage 12:36 – From labor department to police: when fraud g...

In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ.  00:00 – Sponsor: Estimate Experts 00:07 – Coming Up 01:02 – Kicking Off: Setting the Tone 03:15 – Why This Conversation Matters 06:04 – Early Lessons Learned the Hard Way 09:18 – Breaking Down Industry Myths 12:41 – Turning Setbacks Into Opportunities 15:56 – What Nobody Tells You About Growth 19:12 – The Hidden...

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing.  00:00 – Intro 00:06 – Coming Up 01:02 – First Steps in the Industry 01:52 – Stories and Connections in Houston 02:28 – Workouts, CrossFit, and Physical Discipline 03:15 – What Does Exercise Have to Do with Roofing? 04:02 – “People First”: Business Philosophy at Cmac Roofing 05:16 – Core Values: Faith, Loyalty, and Respect...

In this episode, Dmitry talks to Alex Duta, Founder of Albiware.  00:00 – Roofing Business Partner   00:07 – Coming Up   00:48 – Kicking Off: The Roofing Journey Begins 05:14 – Early Struggles and Breakthrough Moments 09:40 – Building a Strong Team from the Ground Up 14:06 – Why Company Culture Defines Long-Term Success 18:32 – Marketing Moves That Changed the Game 22:58 – Overcoming Fear and Taki...

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing.  00:00 – Sponsor: The Catch All 00:07 – Coming Up 01:00 – Meet Jared Lichtin: From Law to Roofing 06:45 – From Real Estate to Roofing Sales Success 12:30 – Implementation Over Information 15:00 – Building the Radiant Roofing Brand 20:15 – Hard Lessons Working with Contractors 25:40 – Why Customer Trust Is Everything 34:00 – Hu...

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing.  00:00 – Sponsor: Job Nimbus 00:30 – Coming Up 01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift   04:10 – The Story Behind “Fox Haven” and Business Naming Lessons   07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time   11:00 – Losing Control at $2M/Month (and How He Got It Back)   15:10 – Wh...

In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System.  00:00 – Sponsor: GoNano 00:50 – Coming Up 01:31 – Opening Up: The Start of the Roofing Journey   05:02 – Early Struggles and Lessons Learned   08:29 – Building a Strong Company Culture   11:57 – How to Find and Keep the Right People   15:23 – The Marketing Moves That Changed Everything   18:49 – Overcoming Fear...

In this episode, Dmitry talks to Chris Zimmerman, Owner of At Your Service Roofing.  00:00 – Sponsor: RainDrop Gutter Guard 00:23 – Coming Up 01:11 – The Untold Story Behind the Roofing Journey   04:45 – Early Struggles and Key Lessons Learned   08:12 – Building a Team That Shares the Same Vision   11:39 – Why Company Culture Shapes Everything   15:06 – The Challenges of Growth in Roofing   18:33...

In this episode, Dmitry talks to Chris Townsend, Founder of Can't Quit Consulting. 00:00 – Intro 00:36 – Starting Strong: The First Steps in Building a Roofing Business   04:28 – Lessons Learned from Early Mistakes   08:22 – Why Company Culture Shapes Long-Term Success   12:15 – Building a Team That Truly Fits   16:08 – The Role of Leadership in Growth   20:01 – Marketing That Actually Works...

In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement.  00:00 Sponsor: The Catch All 00:18 Intro 01:04 The Problem Most Roofers Don’t See Coming 04:30 How Poor Branding Holds Back Great Companies 07:53 The Hidden Cost of Blending In 11:20 Why Your Company Name Matters More Than You Think 14:46 Logos, Colors, and First Impressions 18:14 Standing Out in a Crowded Roofing Mar...

In this episode, Dmitry talks to Dan Walrack, Founder of Go Beyond The Hustle. 00:00 – Intro 00:43 - Why Contractors Struggle With Margins 03:02 – Pricing Disasters After the Storm 05:11 – The Xactimate Problem Everyone Ignores 07:18 – How to Negotiate With Carriers Like a Pro 09:26 – Building Trust With Homeowners in Minutes 11:15 – Why Most Roofing Businesses Fail Within 5 Years 13:47 – The “Fre...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

In this episode, Dmitry talks to Jack Hanks, CEO of VPA Public Claims Adjusting. 00:00 – Intro 01:36 – Managing $184 Million in Claims 03:12 – Puerto Rico’s 7-Year Insurance Battle 04:37 – Growing Without Losing the Personal Touch 06:07 – Hurricane Prep: How to Handle 2,000 Claims in Months 07:18 – Standing Out After the Storm 08:13 – When to Say “No” to a Claim 11:02 – Garbage Claims Are Killing...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle y...