Performance Marketing Unlocked

It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest. Don't forget to follow/subscribe and send in suggestions...

Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk humour, roast culture and consistent branding alongside voodoo dolls, expensive watches and dating advice. Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMark...

Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury founder delves into his own business of voice commerce, his fascination with the 'Internet of Things' and valiantly attempts the 'Re-sell me a pen' challenge! Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re...

Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator... Send in suggestions for our next guest'...

For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided NSYNC's JC Chasez and why she had to celebrate Olympic winners with subtlety. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld. Hosted on...

Running away from home in search of cookie-promised holidays, Artfinder's Joshna Rughani gives us her take on Apple's iOS update, the metaverse and how brands can come together in times of crisis. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld. Hosted on Acast. See acast.com/privacy for more...

Hollywood villains, fat cat art and Wordle on a lads’ chat -- our first episode gets to know the team that brings Performance Marketing World to you. Our Premium Content Editor, Robin Langford, reveals his ratings on who’s performing in the industry right now and what’s getting his attention this week. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMar...