Marketing Momentum for Agencies

In this episode, and today I am covering a topic key to your agency’s survival -  finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses. KEY TAKEAWAYS Relying solely on referrals can lead to inconsistent reve...

In today's episode, Tracey takes a look at the recently released 2025 Benchpress Research, which uncovers critical insights about UK agencies earning under one million pounds. She discusses the challenges faced by agency owners, including rising redundancies, falling hourly rates, and cash flow issues.  KEY TAKEAWAYS Agencies should prioritise measuring and improving their gross profit rather than...

In this episode, Tracey interviews Alex Berresford, a sales conversion expert and the head of the client success team at ConversionWise. Alex shares insights into the remarkable growth of ConversionWise over the past six years, emphasising the importance of niching down and building monthly recurring revenue. He discusses his approach to managing client relationships and his account management tea...

In this episode, we’re diving into a topic that will increase your sales success rate with your prospects. I am going to share the experience I have gained over the decades doing more than 7000  introductory and sales meetings with prospects. And, of course, making sales effectively. I will talk about how to bring prospects to a meeting highly engaged and motivated to work with you. KEY TAKEAWAYS...

In this episode, we talk to Tim Perry who grew his agency, Webb DeVlam, geographically and across specialisms. Tim gives the insider track on the highs and lows of being an agency founder, especially overcoming those growing pains to get the agency to the phenomenal heights it finally reached. And finally, Tim gives us the low down on why it is a fantastic investment to provide your creatives with...

In this episode, I am going to give you lots of insight and easy to apply advice, and my own process, on how to engage cold prospects and keep in touch with them without being boring or cheesy, AND give value to build trust and relationships. KEY TAKEAWAYS Implement a pre-framing strategy that combines personalised, value-driven touchpoints to keep prospects engaged and build trust without coming...

I have recently read the BenchPress research commissioned by The Wow Company & it has stimulated some thoughts that I am sharing with you today. I will talk about specialisation, niche, and under-resourced agencies and address these. Working in lead gen, the strengths and weaknesses of agency marketing, and some advice on that. KEY TAKEAWAYS A significant portion of agencies (18%) do not measure t...

In this very first episode of the Marketing Momentum for Agencies Podcast, Tracey talks you through her marketing journey over the last few decades and the stories along the way. Her expertise lies in developing strategies that help identify and package the unique qualities of marketing and creative agencies, attracting high-quality prospects and accelerating sales. With a deep understanding of bu...

A little-known fact is that Google LOVES LinkedIn. And most people only dream of getting onto Page 1 of Google without paying for ads. In this episode, I am going to talk you through how you can significantly increase your chances of getting onto page one of Google and also high up in LinkedIn searches to increase the number of inbound leads you get - for free! KEY TAKEAWAYS Ensure your LinkedIn p...

In today's episode, I talk with Will about this innovative software, Workflow, that can help to blow the socks off your clients - figuratively not literally - exciting them to the point where they not only want to stay with the agency but they refer others too. As a multiple-time agency founder, he gives us insight into growth and exiting. KEY TAKEAWAYS Workflow is designed to enhance client exper...