Marketing Momentum for Agencies

Most outreach is easy to ignore. In this short solo episode, I revisit some of the strongest moments from my conversation with Stu Heinecke, author of 'How to Get a Meeting with Anyone'. It’s about earning attention through relevance, creativity and a more human approach to sales. You’ll hear why better outreach starts with understanding the person you want to reach, why executive assistants can b...

In this episode, Tracey Burnett pulls out key moments from her conversation with Remeny Armitage, founder of Brilliant and Human, on why client feedback is not just a nice customer care exercise. Done properly, it can help agencies retain clients, spot problems early, uncover new opportunities, improve pitches, and build stronger, more human relationships. Because sometimes the next stage of growt...

Search is changing faster than it has in years. With ChatGPT, Google AI Overviews and AI-powered search tools reshaping how people find information, many agencies are wondering what this means for their clients—and for their own marketing. Tom Vaughton, founder of Varn, joins me to explain what’s really changing, what isn’t, and why AI search is making strong brands, clear positioning and good mar...

Public speaking is one of the most powerful agency growth channels many founders avoid. In this episode, Tracey Burnett pulls out key moments from her conversation with Jack Porter-Smith on how speaking can help agency owners build trust faster, create better sales conversations, and turn expertise into a serious business development tool. You’ll hear why speaking is not just about visibility, how...

From the outside, Moburst looks like the dream: global brands, awards, acquisitions and serious growth. But in this shorter teaser episode, I pull out one of the most powerful parts of my conversation with founder Gilad Bechar: the painful reset that came before the growth accelerated. Gilad talks about the year Moburst was bleeding, the lack of systems that left them flying blind, the uncomfortab...

Most agency models are shifting faster than ever and many are failing to adapt quickly enough. In this episode, Stephen Knight, founder of Pimento, reveals the counterintuitive strategies that can help your agency stay relevant in an increasingly automated world. If you’re feeling uncertain about the future, this episode is crucial listening: it’s about understanding where real value now sits and...

Many agencies risk damaging the very relationships that fuel their growth by becoming overly automated and distant. So in an AI-driven world, could human connection become the real competitive advantage? In this episode, strategic marketing leader and customer service expert, Si Elliott, explains why understanding human psychology still matters deeply in business and how behavioural science can he...

Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who...

Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on a...

If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger...

A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your t...

In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like...

A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have. In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relat...

Running an agency is often harder than it looks from the outside and more than many people admit. In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier. We get into what happens when referrals stop being enough, why markets change faster than...

Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time. LEARN MORE: Learn More...       Tracey Bu...

Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy. Learn More...    LinkedIn: linkedin.com/in/tracey...

Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit. In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerabi...

Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time. I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth l...

In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequen...

If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you. Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing. My guest is James Ros...

Sales calls don’t only fail because you didn’t pitch well. They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that.  In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearse...

Sales slow? Pipeline dripping instead of flowing? You’re not alone.  Around 80% of marketing services agencies struggle to win consistent new business. In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function...

If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads. This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI! You’ll get a simple, practical framework to brief AI...

In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understa...

LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients. In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being d...