Fexingo
Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy
Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing speci...
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Episódios
How Intent Data Transforms B2B Lead Scoring 22.05.2026 8:09
In this episode, Lucas and Luna dive into the mechanics of intent data in B2B lead generation, using a case study from a mid-market SaaS company that overhauled its lead scoring model in early 2026. They explain what intent data really is—buying signals from third-party tracking of research behavior—and how it differs from traditional firmographic or behavioral scoring. Lucas breaks down the speci...
Why ABM Programs Fail Without Sales Alignment 22.05.2026 12:29
Episode 4 of Lead Generation with Fexingo digs into the biggest hidden reason account-based marketing programs underperform: misalignment with sales teams. Lucas breaks down a 2025 Demandbase study showing ABM programs with strong sales alignment see 2.3x higher pipeline velocity than those without it. He walks through the specific metrics that matter — like shared SLAs and lead scoring handoffs —...
Why Gated Content Still Converts 30 Percent Better Than Ungated 21.05.2026 7:09
Episode 3 of Lead Generation with Fexingo explores the surprising resilience of gated content in B2B lead generation. Lucas and Luna break down data from a 2025 MarketingProfs study showing that gated white papers convert at 12.4% versus 8.7% for ungated, and debate when to gate versus when to leave content open. They discuss how the shift to first-party data has made email addresses more valuable...
LinkedIn Ads Data Shows 40 Percent Higher Conversion with Video 21.05.2026 7:42
In this episode of Lead Generation with Fexingo, Lucas and Luna dissect a little-known LinkedIn Ads benchmark: video content drives 40% higher conversion rates than static ads in B2B lead gen. They walk through a real campaign from a mid-market SaaS company, breaking down the creative strategy, targeting refinements, and cost-per-lead economics. Lucas explains why the platform's algorithm rewards...
Why B2B Cold Emails Still Work in 2026 19.05.2026 1:51
In the premiere episode of Lead Generation with Fexingo, Lucas and Luna dive into a surprising stat: B2B cold emails still generate a 12% average reply rate when done right. They break down the anatomy of a high-performing cold email using a real example from a SaaS company that booked $2 million in pipeline from a single campaign. Lucas explains why personalization beyond the first name matters,...
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