Informed: the podcast for LinkedIn® users

LinkedIn is changing rapidly! This week I focus on 9 important changes LinkedIn have made since the last episode. New design for WVYP Articles saving on desktop Group posting from Homepage New free premium trial offer Articles 'series' pilot scheme New setting to make 'Follow' the default on your profile LinkedIn update 'Feed ranking optimization' Less information on LinkedIn emails Pilot test for...

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors; Technical barriers Concerned that others would think they look...

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK. What exactly is he referring to and how do we define great content? That plus a few interesting things I saw this week about LinkedIn. More info at LinkedInformed.com Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of. LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn. I also want to return to the new groups experience as I now have the...

Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-...

Welcome to episode 222. I hope you find this episode enjoyable and informative. LinkedIn have recently announced that their new re-designed groups section will be launched at the end of August It's taken them over 18 months including much user consultation to get to this point so we are entitled to expect something special. As of the time of recording, nothing has transpired so I thought it w...

Welcome to episode 221, after a weeks break while I was hiking around the Swiss Alps. If you have never been I would highly recommend it, as you can see below, the scenery is breathtaking! Interesting Stuff I saw This Week LinkedIn Groups Announcement Thank you for your continued dedication to your LinkedIn groups. As you know we are fully rebuilding Groups and reintegrating it into the main Linke...

Hello everyone and welcome to a new episode. This week I have had messages from several people about an article doing the rounds that details how the LinkedIn algorithm works – “Wow, that sounds very interesting” I thought….then I read it and felt somewhat cheated. It’s not what it purports to be but I do think it’s worth covering so that will be the main subject for this week Mentioned...

Hello everyone and welcome to a new episode. After two weeks of discussing Pods we are moving onto pastures new. This week I want to focus attention on the continued development of #LinkedInLocal with LocalX. I was lucky enough to get to attend the launch party of LocalX in London recently and wanted to share my thoughts on this new initiative and also why I think LinkedIn have really missed an op...

Welcome to a new episode of LinkedInformed. The main content this week is the second half of my recent interview with Lynnaire Johnston about LinkedIn pods plus my conclusions on the subject. But first…… Interesting Stuff I Saw This Week How to beat LinkedIn : The Game This spoof article made me chuckle…enjoy! Microsoft quotes from their latest earnings call about LinkedIn Taken fro...

What are pods? Sometimes they are called engagement or amplify or boosting pods. The basic premise is that a group of active users form a group/community somewhere online (LinkedIn, Facebook, Slack or any other online community site) and announce (with a link) to the group everytime they publish a post or article on LinkedIn. The agreement is that everyone in the group then engages with that post...

Where were you last week? Unexpected holiday? Did I miss an episode? Ooops…sorry about last week folks, this episode didn’t happen last week because, well to be perfectly frank…I had the podcasters equivalent of writers block! But I’m back on it this week and this is a tricky subject that probably effects all of us at some time. Interesting Stuff I Saw This Week I’ve scanned the internet for inter...

This weeks episode is all about something that is right in front of us, every time we log in to LinkedIn but it's something that most of us take very little notice of......and I think that's a missed opportunity. I'm talking about data - about companies and their employees. Companies that are our competitors, customers or prospective customers. I think we should all be taking more notice of this d...

Welcome to episode 214. Due to time constraints, this will be a much shorter episode than normal but I did want to focus on company pages and specifically the issues that I have with them. But first..... Interesting Stuff I Saw This Week WikiLeaks publishes identities and information about ICE employees amid intensifying anger   LinkedIn Kudos - My thoughts The day after I published last week...

Welcome to episode 213. A big thanks to everyone who contributed with ideas of LinkedIn mistakes/disasters that I can use in a book I’m considering writing. If you have any other stories, please let me know by either sending me a message on LinkedIn (it’s free even if we are not connected) or leave a voicemail (link on the right side of this page) or email me at mark@linkedinformed.com. Some ideas...

Welcome to episode 212. A big thanks for all the feedback from last weeks show. Most of you seemed to enjoy Marjorie’s information about ProFinder although I was surprised by a couple of people who felt I shouldn’t have been promoting a service such as ProFinder - the premise being that LinkedIn are creating a market that is free to use (even though it isn’t) and once people are dependent on ProFi...

Welcome to episode 211, this week’s episode is dedicated entirely to understanding LinkedIn ProFinder. I haven’t used ProFinder as it is currently only available to users in the United States so I found an experienced (and award winning) user who could tell us all about it. Let me introduce Marjorie Kavanagh What is LinkedIn ProFinder? ProFinder is LinkedIn’s own professional service marketplace’...

Welcome to episode 210, I’m back after a very restful week in the sun in Cape Verde and was surprised to see very little news about LinkedIn circulating the internet over the last couple of weeks so this is going to be a shorter than normal episode.   Interesting Stuff I Saw This Week Actually not interesting at all! I got back from holiday to an email inbox that could only be described as GD...

Welcome to episode 209, this week we have a pre-recorded interview with Kris Holland who is a Marketing Manager with a specialist recruitment business called Charlton Morris Kris and I engaged on LinkedIn following on from my posts about content marketing as covered in episode 204. Kris was keen to explain that content marketing had been working well for them so I thought it would be great to get...

Welcome to episode 208, this week I am revisiting the search algorithm. If you are a long term listener you will recall that I tested the search algorithm a year ago in episode 161 and I promised that I would conduct the same test every year to check if the algorithm had changed……..and guess what, it has! More of that later, but first… Interesting Stuff I Saw This Week LinkedIn Turns 15 Shameless...

Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what can be achieved when you use LinkedIn to develop an authentic personal brand.   Takeaways LinkedIn has massive untapped potential to develop your brand Simon developed his visibility because he posted honest, authentic content about his persona...

Welcome to episode 206. As the new desktop profile design continues to roll-out to many, I thought it would make sense to cover profiles with you in this episode. Interesting Stuff I Saw This Week LinkedIn’s AutoFill plugin could leak user data, secret fix failed Facebook faces exodus as businesses call time Facebook's new slogan: 'If you think we're not good for your business, leave' Always Custo...

Welcome to episode 205, this week I’m joined by Robert Indries to discuss content marketing on LinkedIn. But first… Interesting Stuff I Saw This Week The ‘Find nearby’ feature on the mobile app actually works very well (once you have asked others to switch it on) as I found when I experimented with it this week at a course I ran LinkedIn are changing Middle East and African accounts onto US based...

Welcome to episode 204, this week I want to return to the increasingly important subject of video, not just native video but the wider use of video on LinkedIn. No interesting news to report this week apart from a couple of changes to LinkedIn;   LinkedIn Updates LinkedIn appear to be trialling the compulsory use of hashtags in posts. Goof idea or not? GIFs have returned to LinkedIn! They are...