Gaming Business with Fexingo: Studios, Publishers, and Interactive Entertainment Companies

In this episode of Gaming Business with Fexingo, Lucas and Luna dive into how NetEase, once known primarily in China, became a global gaming powerhouse. They break down NetEase's strategy on May 22, 2026, focusing on its 2024 hit 'Naraka: Bladepoint' which sold over 10 million copies and its approach to mobile-to-PC cross-platform development. Lucas explains NetEase's unique studio model—acquiring...

Microsoft's Xbox Game Pass has over 35 million subscribers as of May 2026 — more than doubling in two years. But how did Microsoft turn a risky subscription bet into the dominant model in gaming? In this episode, Lucas and Luna drill into Game Pass's specific economics: the billions spent on content acquisition, the 'Day One' strategy that put Starfield and Call of Duty on the service, and the mat...

In this episode, Lucas and Luna unpack Epic Games' strategy behind Fortnite's transformation from a battle royale into a social platform hosting concerts, movie trailers, and user-generated games. They focus on the Unreal Editor for Fortnite (UEFI) launched in 2023, which gave creators a 40% revenue split—similar to Roblox but with Epic's engine muscle. The hosts discuss why Epic avoided the term...

On the premiere of Gaming Business with Fexingo, Lucas and Luna unpack Nintendo's stunning comeback in handheld gaming. They start with a single number: 141 million — the lifetime sales of the Nintendo Switch as of March 2026, making it the third-best-selling console of all time. But this isn't a victory lap. They drill into the strategic decisions that got Nintendo there: the 2017 pivot from the...