Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

In episode 4 of Freelance Marketing with Fexingo, Lucas and Luna explore the strategic pivot from selling time to selling scalable assets. They dig into the story of a freelance marketing consultant who generated $340,000 in 14 months by launching a niche digital product suite — without quitting client work cold turkey. Lucas breaks down the three-phase approach: identifying repeatable client requ...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna dive into the story of a solo content strategist who built a $120,000 annual recurring revenue stream without sending a single cold email. The guest's method relies on what she calls 'inbound authority stacking'—a system of publishing, guesting, and strategic reciprocity that turned her LinkedIn presence into a lead magnet. Lucas...

Episode 2 digs into a specific case: how former agency strategist Mia Volkov turned a single $2,500 project into a $50,000 monthly retainer within 18 months of going solo. Lucas and Luna walk through the exact playbook—niching down to B2B SaaS mid-stage companies, pricing via value milestones instead of hours, and building a referral loop that replaced cold outreach. They also discuss the hidden c...

In the debut episode of Freelance Marketing with Fexingo, Lucas and Luna unpack the story of Elena Voss, a former brand strategist at Procter & Gamble who built a solo consulting practice generating $10 million in annual revenue without a single employee. They examine how she used a viral LinkedIn thread on category design to land retainers from three Fortune 500 companies, why she turned down a p...