Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/05/blogging-benfits-398x400.png) Blogging is one of the best things a small business owner can do. There are a number of reasons why, ranging from SEO benefits to lead generation. In today's podcast, I share four key reasons why your business needs a blog. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write...

(http://gloriarand.com/wp-content/uploads/2015/08/GBS-lessons-400x400.png) Earlier this year, I attended a workshop entitled Guerrilla Business School (http://www.peakpotentials.com/courses/guerrilla-business-school/). It was put on by Peak Potentials. Here's how they describe it: "At Guerrilla Business School, a panel of expert millionaire business owners share their secrets of success so you can...

(http://gloriarand.com/wp-content/uploads/2015/08/social-media-time-management-400x241.png) One of the big problems small business owners have with social media is finding the time to manage it! In this podcast episode, I share some social media time management tips to help you better fit social media marketing into your busy schedule. You can listen to today's episode above, or on iTunes (https:/...

(http://gloriarand.com/wp-content/uploads/2014/07/twitter-tools-400x397.png) Are you struggling to get results from Twitter? Many small business owners have trouble with this social networking site. If you're in this same boat, it may be due to the fact that you're not taking advantage of Twitter management tools. In today's podcast, I share some of my favorite Twitter tools. You can listen to tod...

Posting videos on YouTube is a great way to promote your products or services. But it's not enough to post videos. After all, the goal is to get your viewers to do something once they get there. That's where today's podcast comes into play. I share some free YouTube tools that will help you engage your viewers and ultimately, get them to take action. You can listen to today's episode above, or on...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png) If you have had a Facebook page for very long, you know that it's gotten tough to reach your fans without paying for ads. Organic Facebook reach has plummeted in the last couple of years. But I've discovered three ways you can get your fans to see more of your posts in their news feed, which you can learn about in today'...

One of the challenges small business owners have is coming up with new content to share on social media. Content marketing is a great way to attract and engage new clients. But it can be time consuming, unless you leverage your content and distribute it in new ways. In today's podcast, I talk about the power of repurposing and share some tips on how you can reuse and recycle your content effective...

(http://gloriarand.com/wp-content/uploads/2014/07/stop-emails-400x400.jpg) Does your small business do a lot of email marketing? In today's podcast, I share 3 reasons why it may not be necessary to send emails to your customers. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?fi...

(http://gloriarand.com/wp-content/uploads/2015/08/social-media-features-400x215.png) Social networking sites like Facebook, LinkedIn, and Twitter have grown and evolved as they've added users over the years. As a result, these sites have many cool social media features you may not even know about! In today's podcast, I share several of these hidden features, which can help you manage and engage be...

(http://gloriarand.com/wp-content/uploads/2015/08/youtube-mistakes-400x215.png) I love writing. Always have. But I have to say, video is the next best thing! Video marketing with YouTube should be top of your list of things to do to promote your small business. Where many entrepreneurs fall short is in doing it right. In today's podcast, I share an experience I had with a prospect who had started...

(http://gloriarand.com/wp-content/uploads/2015/08/SEO-And-email-400x215.png) If you've been a reader of my blog or listened to my podcast for very long, you know by now that Search Engine Optimization (SEO) helps drive traffic to your website. But did you know it can benefit your email campaigns too? In today's podcast, I share some specific SEO techniques you can apply today to help ensure your p...

(http://gloriarand.com/wp-content/uploads/2015/08/internet-direct-mail-400x209.png) Did you know that one of the best ways to drive traffic to your website is to use direct mail? Yep. Actual snail mail can be highly effective in helping you get more leads and sales, when it's used in conjunction with online marketing. In today's podcast, I share 6 ways you can create an effective internet direct m...

(http://gloriarand.com/wp-content/uploads/2015/08/online-marketing-and-local-biz.png) Want more customers for your local business? There are plenty of ways you can market your business such as direct mail marketing and traditional advertising. In today's podcast, I'm going to share some online marketing techniques you can employ that will help get more prospects and customers to your door. You can...

(http://gloriarand.com/wp-content/uploads/2015/08/about-us-400x209.png) Have you looked at the About Us page on your website lately? This page is the 2nd most viewed page on your website. It needs to convey WHY someone should do business with you - NOT be a glorified resume. In today's podcast, I discuss 3 common "About Us" page mistakes and how to correct them, so your page can be effective as a...

In Part Two of my interview with publicity expert Shannon Burnett-Gronich, she talks about why small business owners need to convey their story as a way to attract clients. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?fid=69738&refid=stpr)(where I'd LOVE to get your reviews w...

(http://gloriarand.com/wp-content/uploads/2015/08/shannon-5_edited-1.jpg) Shannon Burnett-Gronich is known as the owner of an exclusive “Million Dollar Rolodex." That's because she has successfully attained over $3.1 Million in free publicity for herself and her clients. What’s more, she readily shows others how to do the same. Her legendary training and coaching services plus her event planning,...

(http://gloriarand.com/wp-content/uploads/2015/07/soc-med-mistakes-400x279.png) Are you frustrated with social media? Not getting the engagement, leads or sales you hoped for? Don't worry. You're not alone. Many small business owners struggle with Facebook, Twitter and the rest. And it's often because they are making one or more crucial social media marketing mistakes. In this podcast episode, I s...

(http://gloriarand.com/wp-content/uploads/2015/07/quality-blog-titles.png) If you're blogging for your business, it's crucial that you have good quality blog titles. Those article headlines are what your prospects see first when they're searching on Google. If that headline doesn't pique their curiosity, all your hard work is for nothing. In this podcast episode, I discuss four reasons why you nee...

(http://gloriarand.com/wp-content/uploads/2014/10/case-studies-398x400.png) Do you know what a case study is? You could say it's a customer testimonial on steroids! :-) A case study demonstrates how your particular product or service benefitted your customer. In today's podcast episode, I talk about the benefits of a case study and how to create one for your website. You can listen to today's epis...

(http://gloriarand.com/wp-content/uploads/2015/01/seo-for-biz-400x400.png) Do you know why Search Engine Optimization (SEO) is important for your small business? If not, tune in to this podcast episode. I explain what SEO is and why you need to pay attention to it. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or S...

(http://gloriarand.com/wp-content/uploads/2015/05/sm-biz-online-video-398x400.png)One of the best ways your small business can communicate its message to prospective clients is with online videos. From email to testimonials to product demonstrations, video is a powerful marketing tool. In this episode, I share some video marketing statistics that drive home the reason why video should be part of y...

(http://gloriarand.com/wp-content/uploads/2015/07/email-markting-smart-398x400.png) If you're wondering whether it's a smart investment for your small business to do email marketing, this podcast episode is for you. You'll learn seven reasons why email is a powerful and affordable tool that every small business owner should use to promote their products or services. You can listen to today's episo...

(http://gloriarand.com/wp-content/uploads/2015/07/business-website-400x400.png)Are you planning to launch a new business website? In today's podcast, I talk about the things you need to consider, and information you need to gather before hiring a web designer. I guarantee that it will save you time and money. And the end result will be a website that successfully attracts your ideal audience. You...

(http://gloriarand.com/wp-content/uploads/2015/07/blog-ideas-398x400.png)Do you ever get stuck trying to come up with blog topics? If so, I'm here to help. In my latest podcast episode, I share three easy techniques to help you generate new blog ideas. In fact, you may even have some of this information already available on your website. You'll just need to tweak it into blog article format. You c...

(http://gloriarand.com/wp-content/uploads/2015/07/repurpose-blog-articles-400x280.png)Do you struggle to come up with content for social media? I've got a solution that should relieve some of your stress. And it's as simple as leveraging the content you already have: Your Blog! In this podcast episode, I'll share 6 different ways you can repurpose your blog articles into other content that can be...