Design Your Life, Your Way - Empowering Women Over 50 to Live Life On Purpose

(http://gloriarand.com/wp-content/uploads/2015/09/Periscope-101-400x400.png) Would you like to connect with new prospects for your business from your home, your car, your office - wherever you may happen to be? If the answer is yes, you should check out the mobile live streaming app, Periscope. This app has taken the social media world by storm for its ease of use, and the ability to connect with...

(http://gloriarand.com/wp-content/uploads/2014/07/pf-blog-400x394.png)In the last two podcast episodes (http://gloriarand.com/profit-first-mike-michalowicz-part-2-podcast/), you've heard why it's important for small business owners to take their profit first. In this final part of my interview with author and entrepreneur Mike Michalowicz, you'll learn what TAPs are, and why they are so crucial to...

(http://gloriarand.com/wp-content/uploads/2015/09/profit-first.png)As business owners, it's not enough to provide a quality product or service that helps solve a problem our ideal client has. If you don't make a profit, you're not going to be in business very long. And then, how many people will you be able to help? None! In my last podcast episode (http://gloriarand.com/profit-first-mike-michalow...

(http://gloriarand.com/wp-content/uploads/2015/09/MikeMichalowicz1-213x400.jpg)Marketing and sales may be the lifeblood of a small business. But if you don't make a profit, and use that money to enhance the quality of your life and/or your family's life, what's the point? Unfortunately, many small business owners only take their profit (if at all) after they've paid all their expenses. But that's...

Do you sell products or services to other businesses? If so, video should be part of your marketing toolkit. Here are a few statistics to explain why: * 70% of marketing professionals report that video converts better than any other medium. * The average internet user spends 88% more time on a website with video than without. * 64% of consumers are more likely to buy a product after watching a vid...

(http://gloriarand.com/wp-content/uploads/2015/09/optimize-pinterest-pins-400x400.png) If you had to pick only one social networking site to use for your business, I would choose Pinterest. Surprised? You probably thought I was going to say Facebook, right? After all, it's the 1,000 pound gorilla of the social media world, with over 1 billion users worldwide. But one of the main reasons I love Pin...

Are you finally ready to get started on Pinterest? Excellent decision! This image sharing social networking site is great for driving traffic to websites. Not to mention helping you generate sales for your business. In today's podcast episode, I share seven things you should do to get started on Pinterest. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write...

(http://gloriarand.com/wp-content/uploads/2015/09/10-Things-to-Do-on-400x400.png) Instagram is a fabulous social networking tool for small business owners. Did you know that engagement rates are higher here than on any other social networking site? Forrester did a study (http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is_the_king_of_social_engagement) of 2500 brands and found that their...

In Part one of my interview with Performance Coach Dr. Meribeth Dayme, we talked about some key public speaking myths that many people, including small business owners, have that are keeping them from using their voice effectively. In the conclusion of the interview, Meribeth shares some specific public speaking tips that you can implement today that will help you improve your ability to communica...

Public speaking is a vital skill to have if you're a small business owner or entrepreneur. Naturally, it's important to know how to communicate with prospects and customers. But in today's age of live streaming apps like Periscope and Blab, it's become more important than ever to know how to talk in public so that you can communicate your marketing message effectively. (http://gloriarand.com/wp-co...

(http://gloriarand.com/wp-content/uploads/2015/09/twitter-marketing-tips-400x335.png) Do you use Twitter for your business? Some small business owners find this social networking site to be confusing to understand. And they just don't see the value in it. In this podcast episode, I share a few Twitter marketing tips to help you better connect and engage with your ideal audience, media personalitie...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Tired of staring at your Facebook insights and seeing dismal engagement rates? It's time to shake things up and try some different techniques. So far this week, on my Write, $ell, Succeed podcast, I've shared 15 strategies to improve your Facebook reach. If you missed the first three episodes, you can listen to them here:...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Wouldn't it be great if more of your Facebook fans could actually see, like, comment and share your Facebook posts? Guess what? They can! This week, I'm sharing 20 different strategies you can implement to improve your Facebook reach. If you missed the first two episodes, you can listen to them here: How to Improve Your F...

(http://gloriarand.com/wp-content/uploads/2015/04/facebook-reach-400x400.png)Are you struggling to get more of your content in front of your Facebook fans? In yesterday's podcast, I described five techniques to help boost your Facebook reach (http://gloriarand.com/improve-facebook-reach-part-1-podcast/). In today's episode, you're going to learn five additional strategies to get your content seen...

Are you tired of posting great content on Facebook that very few of your fans see? I feel your pain. I've had the same trouble on my own Facebook page. But I have found a few different strategies that will work to improve your Facebook reach. In the next few podcast episodes, I'm going to share several techniques that you can try out to help more of your Facebook fans see your content on a regular...

(http://gloriarand.com/wp-content/uploads/2015/09/5-Video-Blogging-Live-Streaming-Tips-400x400.png) One complaint some small business owners have with writing a blog is that it takes too much time. If you find yourself in the same boat, why not do some video blogging instead? You can put the videos on YouTube or Vimeo and then embed them right into your website. (I have recorded a few video blogs,...

(http://gloriarand.com/wp-content/uploads/2015/09/email-subscriber-list-2-400x339.png) Savvy small business owners know that email marketing is highly effective at generating leads and sales. But one of the challenges for new businesses is finding ways to add email addresses to their subscriber list. In this podcast episode, I share eight different ways you can grow your email marketing list. You...

(http://gloriarand.com/wp-content/uploads/2015/09/writing-skills-400x200.png) Do you think you're a good writer? I've met many small business owners who say, "No!" Good writing skills are important, especially when it comes to content marketing. Having a good command of grammar, punctuation and spelling could be the key to closing a sale. Think about it. How likely would you be to buy from a compa...

(http://gloriarand.com/wp-content/uploads/2015/01/brand-you-400x400.png) Having a personal brand is significant because frankly, it means the difference between being a champion or an also-ran. In today's podcast, I share an article from business coach Barb Wade (http://www.barbwade.com), that goes into more detail about why developing your own personal brand is key to being successful in business...

(http://gloriarand.com/wp-content/uploads/2015/08/How-to-Get-Publicity-with-HARO-e1440966912501.png) Ever wonder how some entrepreneurs seem to get a ton of publicity for their businesses? I'll let you in on a little secret. It may be that they're taking advantage of a very cool service called "Help a Reporter Out (http://www.helpareporterout.com)" or HARO, as it's more commonly known. As I explai...

(http://gloriarand.com/wp-content/uploads/2015/08/holiday-sales--400x335.png)The calendar may say there are a few more weeks of summer left. But in the world of business, this is the perfect time to start gearing up for your holiday promotions. The more you time you spend planning now, the more time you'll have left during the holidays to kick back and relax, and enjoy the fruits of your labor. In...

(http://gloriarand.com/wp-content/uploads/2015/08/best-email-subject-lines-400x242.png) Yesterday, I shared four categories of email subject lines that should increase your chances of getting your email messages opened on a regular basis. In today's podcast, I present five more categories of subject lines that have proven to be effective in boosting email open rates. You can listen to today's epis...

(http://gloriarand.com/wp-content/uploads/2015/08/best-email-subject-lines-400x242.png) Recently, I discussed 3 ways to boost your email open rates (http://gloriarand.com/boost-email-open-rates/) in my podcast. The reason for that is simple. If you can't get your subscribers to open your emails, you've just wasted a lot of time and effort crafting a newsletter, sales message, etc. Of course, the b...

(http://gloriarand.com/wp-content/uploads/2015/08/boost-email-open-rates-400x242.png) Are you struggling to get your email subscribers to read your newsletters, product offers and event invitations? I feel your pain! It can be so frustrating to spend a lot of time crafting the perfect marketing message, only to find your subscribers are ignoring it. In today's podcast, I'm going to share a few tip...

(http://gloriarand.com/wp-content/uploads/2015/05/blogging-benfits-398x400.png) In my last podcast episode, I shared four key reasons why your business needs a blog. Today, I share four more reasons why blogging should be the hub of your social media marketing strategy. You can listen to today's episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2)...