Acupuncture Marketing School

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets. Are you familiar with lead magnets? A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email. Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have...

These are core marketing concepts that everyone should know before they start marketing.  In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts.  But that's okay, that...

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing.  But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream!  Listen to this episode for all the details. ...

Welcome to the first episode of the Acupuncture Marketing School Podcast!  I'm thrilled that you're joining me today. Today we'll be talking about three things you can do this week to really improve the effectiveness of your marketing. Because I think that we all want to spend less time marketing, more time treating patients, and of course, making more money. Let's dive into th...