Zip Code Kings Podcast

Jake Sheldon and Jonas Olson dig into door to door objection handling and how to spot smoke screens versus true objections. Most pushback at the door is a reflex, so open with a calm agreement, keep a positive tone, and do not repeat the objection. For the classic not interested, acknowledge that they were not expecting the bug guy, then pivot to what you just did for a nearby neighbor and invite...

In this episode, Jake Sheldon and Jonas Olson, CEO of Pest Badger, break down door knocking the right way. You will learn real opening lines, simple icebreakers that drop defenses fast, and the exact flow of a winning script. Jonas explains how to scan a property before you knock, connect in the first three seconds, and use small tells like flags, pets, cars, or lawn quality to start a genuine con...

In this video, Jonas Olson shares how to build service offers that actually grow a pest control company. He explains pricing plans, smart bundling, and why recurring models like monthly, bimonthly, or quarterly beat one time jobs for cash flow, lifetime value, and higher valuations. You will hear how Pest Badger scaled past ten million in revenue by focusing on predictable service plans instead of...

In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about what truly makes an offer convert in the pest control industry. Jonas breaks down the key components of a powerful offer using principles from Alex Hormozi, Dan Kennedy, and Russell Brunson. They explain how to define your customer’s dream outcome, minimize effort and delay, and increase the likelihood of success. Jona...

In this episode, Jake Sheldon sits down with Jonas Olson, CEO of Pest Badger, to break down one of the most common and misunderstood topics in the pest control industry: pricing, offers, and bundling. Jonas shares how to structure your pricing so it aligns with your overhead, your market, and your profit margins. Whether you are in California or Iowa, the right strategy depends on understanding yo...

In this episode of the Zip Code Kings Podcast, Jake Sheldon joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to break down how to structure winning service plans and offers for your pest control business. Whether you’re just getting started or already have hundreds of accounts, this episode will help you design recurring plans that maximize lifetime customer value, stabilize...

In this episode, Jonas Olson dives deep into everything you need to know about branding your pest control company. He shares how he built Pest Badger from scratch to 15 locations by creating a recognizable, trustworthy brand centered around strong visuals, clear messaging, and emotional connection. From choosing the right company name to understanding your target demographic—mainly women aged 35–5...

In this episode of the Zip Code Kings Podcast, Dan Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think ab...

In this episode of the Zip Code Kings Podcast, Dan Leibrandt joins Jonas Olson, the founder and CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked branding strategies in home services — the power of mascots. Most pest control companies blend in with generic names and forgettable logos, but Jonas reveals why having a strong mascot can instantly separate you fr...

In this episode of the Zip Code Kings Podcast, Dan Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked but critical parts of building a brand — how to name your company right. Whether you’re starting from scratch or thinking about a rebrand, this episode breaks down the real-world strategy behind choosing a name that communicat...

In this episode of Zip Code Kings, Dan Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to discuss one of the most important topics in business — how to position your company in the marketplace. If you’ve ever wondered why some pest control companies struggle to grow while others dominate their market, this episode breaks down exactly why positioning is...

In this episode of the Zip Code Kings Podcast, Dan Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10 million pest control company based in Michigan, to break down one of the most important foundations of marketing success — understanding your target market. Whether you’re a pest control operator or any home service entrepreneur, this episode will help you identify exactly who your custome...