ZINFI Technologies, Inc.

The Future of Managed Service Providers in the Age of AI and Automation In this insightful episode of the ZINFI Podcast series, Sugata Sanyal , Founder & CEO of ZINFI, welcomes Erick Simpson , an MSP industry veteran and thought leader, to discuss the radical evolution of Managed Service Providers (MSP) and the pivotal role of AI and automation in shaping their future. Drawing from his two-de...

Building Scalable, Trust-Driven Partner Ecosystems In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, is joined by Bryn Jones , Co-founder and CEO of PartnerStack. Together, they explore the evolution of partner ecosystems and how trust, transparency, and scalable infrastructure redefine the future of B2B partnerships. Bryn shares Partne...

Hyperscalers, ISVs, and AI: Shaping the Future of B2B Software Distribution In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with John Jahnke , CEO of Tackle.io, to explore how hyperscalers, ISVs, and AI are redefining the way B2B software is sold, bought, and scaled. With cloud marketplaces experiencing explosive growth and...

Leading Global Partner Programs Transformation at Scale In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Craig Patterson , Global Channel Chief at Exabeam, to discuss the intricacies of transforming and scaling global partner programs. With over two decades of experience building high-performing partner ecosystems, Craig...

The Art of Scaling Culture: Building Like a Product, Letting Go Like a Leader In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, engages in a rich conversation with

The Rise of AI Agents in Partner Experience Management In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, hosts Naomi Dreifuss , Founder & CEO of Zugit, for a dynamic conversation on the evolving landscape of Partner Experience Management. Naomi shares her path from SaaS sales into launching Zugit, a platform redefining how organiza...

Partner Marketing at Scale: Insights from 23,000 SAP Partners In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, hosts Andrew Kisslo , SVP of Global Partner Marketing at SAP. With 23,000 partners globally, SAP’s ecosystem offers a masterclass in orchestration, scalability, and growth-focused strategy. Andrew shares how SAP red...

From TikTok to LinkedIn: Social Selling Across the Generational Divide In this engaging episode, Sugata Sanyal , Founder & CEO of ZINFI, welcomes Amelia Taylor , founder of The Revenue Table, for an in-depth conversation on how social selling has become a cornerstone of modern B2B success. They explore how a multi-platform presence—spanning TikTok, LinkedIn, Instagram, and more—is essential f...

Building Partner DNA Inside Organizations In this engaging episode, Sugata Sanyal , Founder & CEO of ZINFI, speaks with Theresa Caragol , CEO of AchieveUnite, about the strategic evolution of partner relationship management (PRM). As the author of Partnering Success and a global thought leader in the channel space, Theresa shares her path from building global partner programs at tech giants t...

Partner Marketing: AI’s Role in B2B Lead Generation In this engaging episode, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Terry Hedden , Founder and CEO of Marketopia, to discuss the transformative impact of AI on B2B lead generation and partner marketing. Terry shares his journey of building Marketopia into a global leader, supporting technology vendors and resellers. He also expl...

Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal , Founder & CEO of ZINFI Technologies, sits down with Jon Rivers , Co-Founder of Marketeery, to explore the evolution of marketing through partners. Together, they dive deep into how traditional channel marketing has shifted into today’s partner ecosystem, reshaping how SMB ma...

Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL In this compelling episode of ZINFI’s Partner Ecosystem Podcast, host Sugata Sanyal , Founder & CEO of ZINFI, welcomes Michelle Ragusa-McBain , a global channel leader with executive roles at Cisco, SonicWALL, and more. Michelle shares first-hand insights on how major tech players like Cisco and SonicWALL built, scaled, and evolv...

Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io Built & Scaled Its Ecosystem. In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima , Head of Partnerships at Apollo.io, about how she built a global partner ecosystem from scratch. Jennifer shares her unique journey from launching her partnerships career in Dubai to...

The Evolution of PartnerOps: Past, Present & Future Partner operations (PartnerOps) have transformed from traditional resale models to dynamic, AI-driven ecosystems that accelerate business growth. In this episode, Sugata Sanyal , Founder & CEO of ZINFI, speaks with Antonio Caridad , Head of Global Partner Operations at Tricentis, about how PartnerOps has evolved over the years. They dis...

AI’s Next Move: Private Cloud & Edge Computing In this episode, Sugata Sanyal speaks with Vineet Sharma , Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI in private cloud and edge computing. As businesses rethink their partner relationship management (PRM) strategies, they are shifting workloads to private cloud for cost, compliance, and security advant...

Partner Marketing: Control the Scroll, Control the Outcome In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll and capture audience attention using multi-channel tactics, including LinkedIn, email, WhatsApp, and webinars. Justin breaks down the Partner Pod model, a scalable co-marketing framework tha...

Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson , CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience leading partner programs at Accenture, Dell, and Future Tech, she shares strategies for structuring councils,...

5 Keys to Building a High-Impact Marketing Funnel A high-impact marketing funnel is essential for driving engagement, generating leads, and increasing customer conversions. In this episode, Bryant Walker , CEO of Tavo Media Group, shares the five critical keys to building a successful marketing funnel that aligns content, media, and execution. Join Sugata Sanyal as they discuss brand positioning,...

AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business In this insightful episode, Sugata Sanyal , CEO of Zinfi Technologies, hosts Mei Zhou , CEO of WoW Consulting Agency, to discuss the evolution of Partner Relationship Management (PRM) and the role of AI in shaping modern partner ecosystems. With decades of experience at Dell Technologies, Mei shares deep insights into partn...

7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech The partner ecosystem landscape is evolving rapidly, with channel technology and AI driving significant transformations. In this episode, Sugata Sanyal and Jay McBain discuss seven key trends shaping the future of partner ecosystems, from AI-driven PRM solutions to the rise of co-marketing and subscription-based business mod...

5 Secrets to Scaling a SaaS Unicorn Scaling a SaaS unicorn requires a deep understanding of market needs, a strong go-to-market strategy, and right technology investments. In this episode, Sal Sferlazza , CEO of NinjaOne, shares five critical secrets that helped him scale multiple startups. He reveals how product-market fit, partnerships, sales execution, product expansion, and culture drive hyper...

7 Ways HubSpot Scales Partnerships for Growth In this episode, Sugata Sanyal hosts Kelly Sarabyn , Director of Technology Partner Programs and Strategy at HubSpot, to explore how HubSpot scales partnerships for growth. With 1,500+ app partners and a thriving solutions partner network, Kelly highlights the strategies that have propelled HubSpot’s ecosystem to the forefront of the industry. From co-...

From Analog to AI: Telco’s Journey In this compelling episode, Sugata Sanyal sits down with Eric A. Brooker , a seasoned channel advisor and leadership expert, to explore five transformative strategies telcos must embrace to stay competitive in 2024. Together, they dissect the industry’s journey from analog to AI, emphasizing the convergence of channels and the critical role of cyberse...

How to Start and Scale Partner Ecosystems In this episode,  Sugata Sanyal , CEO of ZINFI, talks with  Eleanor Thompson , founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem. With over a decade in partnership management, Eleanor shares her insights on identifying ideal partners, timing partner program development, and setting up a clear v...

4 Pillars of GE Healthcare’s Partner Ecosystem Success This episode features Mahdi Menous , Senior Director of Digital Commerce Strategy and Operations at GE Healthcare, as he unpacks the four pillars driving success within their partner ecosystems. Host Sugata Sanyal delves into Mahdi’s experience, exploring how GE Healthcare leverages strategic onboarding, development, growth, and loyalty...