ZINFI Technologies, Inc.

Building a Partner Ecosystem-First Sales Strategy In this episode, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Matt Green , the co-founder and CRO of Sales Assembly. Matt shares his journey from finance to leading go-to-market teams in the B2B tech sector. The conversation dives deep into the power of a community-first approach and how a strong partner ecosystem can drive growth th...

Storytelling: The Heart of Partner Ecosystem Marketing In this episode, Sugata Sanyal , Founder & CEO of ZINFI, is joined by Ffjorren Zolfaghar , VP of Alliances at IDMWORKS. Ffjorren shares her unique career journey from journalism to the forefront of technology alliances, highlighting how the art of storytelling remains a critical skill in B2B marketing. The discussion explores the rapidly...

Leading Microsoft Ecosystems at Scale in the AI Era In this episode, Sugata Sanyal the main boss (Founder & CEO) of ZINFI, has a great chat with Nina Harding . Nina is a Corporate Vice President at Microsoft, overseeing how Microsoft works with partners across the Americas region. Nina shares her incredible journey in leadership, showing how partnerships have changed a lot over the years. The...

Industry 4.0 Roadmap: Modernize, Optimize, Transform In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Jeff Winter , Vice President of Business Strategy for Critical Manufacturing and a leading Industry 4.0 influencer. They dive deep into the core of the Industry 4.0 transformation, moving beyond the hype to discuss practical realities. Jeff explains that this new industrial...

Unlocking Partner Ecosystem-Led Growth In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Rob Moyer , Head of Partnerships at Gong, to explore the intricacies of building a modern, high-growth partner ecosystem. Rob shares his unique perspective, having built partnership programs at scale with Microsoft and from the ground up at startups like Gong. The discussion provides a d...

Talent Recruitment for Startup: Missionaries & Mercenaries In this episode, Sugata Sanyal Founder & CEO of ZINFI sits down with Mark Bartlett , Co-founder and CRO of HireClarity, to explore the powerful parallels between military discipline and startup recruitment. Mark, a former naval officer, shares his unique journey and the transferable skills he gained, from clear communication to d...

Partner Performance: Measure What Matters In this episode, Sugata Sanyal Founder & CEO of ZINFI, welcomes Chris Messina from QuarqAI in this talk. They discuss how hard it is to measure what partners do. Chris talks about starting QuarqAI to fix this problem of “invisible” partnerships. This episode shows how to look past just leads and money to see the full value partners bring....

Debunking the Entrepreneurship Myth: Entrepreneurship’s Past, Present, and Future In this episode, Sugata Sanyal Founder & CEO of ZINFI speak with Michael Gerber , the legendary author of the E-Myth, and Richard Chambers , a channel sales expert, about the foundational principles of business success. The conversation explores the crucial differences between being a technician and an ent...

Future of Marketplaces: Apps, Agents & Alliances Marketplaces: Apps, Agents & Alliances In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov , CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. They explore the significant shift from traditional distribution models to dominant cloud marketplaces, particularly those managed by hype...

AI in Sales: Navigating the Silent Buyer’s Journey The landscape of enterprise sales has dramatically shifted, with buyers making most of their decisions long before engaging with a sales representative. In this new era, where the buyer’s journey is increasingly silent and digital, understanding how to adapt and leverage technology is paramount. This podcast explores how AI is not just...

Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it’s about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale. This podcast dives into how a global leader builds and nurtures a vast partner ecosyste...

Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun , Founder of A2 Media, and Will Taylor , Co-founder & Chief Partner Officer at Audience-led. The trio delves into the importance of humanizing brands through authentic storytelling for effective partnering. Key in...

Mastering LinkedIn: Building Personal Brands for Social Selling Join Sugata Sanyal , Founder & CEO of ZINFI, hosts a compelling discussion with Chelsea Olsen , Founder of CLOHZ, a leading expert who trains B2B teams on leveraging LinkedIn for pipeline building and closing deals. Chelsea shares her journey into Social Selling, from early cold outreach in 2010 to realizing the critical role of...

AI-Powered PartnerOps: The Next RevOps Frontier In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Kyle Edmund Hayes , Founding Partner at Ecosystem Revenue Dynamics. Together, they explore the fast-changing world of PartnerOps, fueled by AI and driven by the foundational principles of Revenue Operations (RevOps). With nea...

Sales Development: AI’s New Playbook The world of sales has undergone a seismic shift, transforming from traditional cold calling to a nuanced, tech-driven, and human-centric approach111. In the age of AI, Sales Development isn’t just about making dials; it’s about navigating a complex buyer’s journey, building authentic relationships, and leveraging intelligence to cut thr...

Tech Partnerships: Driving Integration-Led Growth In today’s complex and evolving digital landscape, strategic Technology Integration Partnerships are no longer a luxury but a necessity for business growth. This podcast delves into the meticulous process of building these vital alliances from the ground up, focusing on how seamless data flow and collaborative solutions can deliver immense va...

Beyond the Dark Web: Zero Trust for Enterprise Security Cyber threats evolve unprecedentedly, and bad actors even weaponize AI. Traditional security approaches are no longer sufficient. This podcast dives deep into the critical need for a Zero Trust Security model, focusing on blocking first and permitting later to build truly resilient enterprise security defenses. Discover how understanding mode...

Sales Enablement with EQ in the AI Era The digital landscape is rapidly changing, redefining sales and leadership. This podcast explores how emotional intelligence (EQ) and Artificial Intelligence (AI) fundamentally drive sales enablement and organizational growth. Discover how human skills and cutting-edge technology create a new frontier for business success. Join Sugata Sanyal , Founder &...

Smartsheet’s Ecosystem Growth: Powered by PartnerOps Excellence The dynamic world of enterprise software demands precision, strategy, and robust PartnerOps for scaling growth and managing complex partner ecosystems. This podcast delves into Smartsheet’s meticulous approach to building, evolving, and optimizing its global partner network, revealing how a strong operational framework tra...

Second-Party Data: AI Unlocking Ecosystems In the fast-evolving landscape of modern business, the strategic use of data is paramount for sustainable growth. This podcast dives deep into the power of second-party data and how artificial intelligence (AI) is transforming its utility to unlock unprecedented opportunities within partner ecosystems. Discover how companies move beyond traditional data s...

EQ + AI: The New Formula for Partner Ecosystem Success In this episode of ZINFI’s podcast series, Sugata Sanyal , Founder & CEO of ZINFI, hosts Jason Glass , Global Head of Partner Sales at SugarCRM, for a deep dive into the next wave of innovation in the partner ecosystem. The two explore how emotional intelligence (EQ) and artificial intelligence (AI) are not just shaping go-to-market strat...

AI Disrupts Telecom Channel and Workforce Impact In this high-energy episode, Sugata Sanyal , Founder & CEO of ZINFI, hosts Kameron Olsen , a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience in the telecom channel, covering everything from analog phones to SaaS-based UCaaS platforms. This insightful conv...

How to Exponentially Scale the Value of Managed Service Providers Business In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, interviews Tim Conkle , Founder & CEO of The 20 MSP, to explore how managed service providers can scale effectively and profitably. Drawing from over three decades of experience, Tim walks us through transfor...

Vision to Velocity: A Systems Thinking Playbook for Scaling Startups In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Bruce Eckfeldt —former architect turned entrepreneur and founder coach—to discuss how startup founders can apply systems thinking to scale effectively. Drawing from his background in design and coaching,...

Scaling Partner Ecosystems with Strategy, Programs & PartnerOps In this insightful episode of the ZINFI PartnerOps Podcast series, Sugata Sanyal , Founder & CEO of ZINFI, speaks with Kristin Carnes , Vice President of Global Channel Programs & Operations at Netskope, about the critical role of PartnerOps in scaling global partner ecosystems. With over a decade of experience in high-...