Gareth Everson

Zest for Business

Business EN ↓ 57 episodes

Zest for Business is a show for small business owners. Episodes are short and packed with actionable advice. Hosted by Gareth Everson, marketing and sales systems expert, the podcast will help you with lead generation, marketing communications, sales funnels and CRM systems so that you can do more with what you've got, from where you're at now. Find us anywhere you get your podcasts or on YouTube, and be sure to hit follow or subscribe so you never miss an episode.

Author

Gareth Everson

Episodes

How To Generate Leads From Low-Cost Offline Sources (Ep06) 16.02.2024 19:42

Looking at the world of offline lead generation. Networking, direct mail and leaving flyers all offer untapped potential for you. Discover innovative approaches like personalised business cards and digital link pages to elevate your offline marketing game. Uncover cost-effective strategies to expand your business's reach and capture valuable leads. Read the summary show notes and watch the video a...

Using Social Media to Generate Leads (Ep05) 09.02.2024 17:53

Discover the best social media platforms to focus on for promoting your business and engaging with your audience. Uncover valuable insights on posting frequency and content quality to maximise engagement and lead generation. Read the summary show notes and watch the video at:  https://soloprenyear.com/ep5

Lead Magnets Demystified: What Works Best For Funnels (Ep04) 02.02.2024 23:02

Explore the art of crafting lead magnets that resonate with potential clients at different stages of the marketing funnel. Uncover how simple, strategic lead magnets can efficiently guide prospects through their buying decision cycle. Gain insights into creating valuable content that nurtures leads and facilitates conversions. Read the summary show notes and watch the video at: https://soloprenyea...

Purposeful Customer Journeys: TOFU, MOFU, and BOFU (Ep03) 02.02.2024 14:30

Explore the power of top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU) in guiding prospects through the buying journey. Learn how to create compelling content that resonates with your audience at each stage, leading to stronger client relationships and increased success. Read the summary show notes and watch the video at:  https://soloprenyear.com/ep3

Understanding Client Problems For Better Conversions (Ep02) 02.02.2024 15:46

Uncover practical techniques for understanding and addressing client problems that resonate with your target audience. Discover ways to attract and engage potential clients by speaking their language on your website. Learn how to strategically guide potential clients through an education process to offer valuable solutions. Read the summary show notes and watch the video at: https://soloprenyear.c...

What To Say And Do On Your Website To Get Leads (Ep01) 02.02.2024 12:45

Uncover the keys to crafting compelling website copy that resonates with potential leads. Explore the balance of written content and impactful images to create an engaging user experience. Delve into the psychology behind building trust and confidence through testimonials and examples on your website. Read the summary show notes and watch the video at: https://soloprenyear.com/ep1

Soloprenyear: A Show For Small Business Owners (Intro) 30.01.2024 6:28

Discover how to effectively position your business, ensure lead follow-ups, and manage systems seamlessly in "The Soloprenyear Show." Join host Gareth Everson in this introductory episode as he combines his extensive experience with practical advice, guiding solopreneurs towards sustainable growth and efficiency. A must-listen for any small business owner looking to streamline their operations and...