Zest for Business

Susanna Reay helps expert consultants and coaches turn scattered ideas into powerful frameworks that build authority, clarify positioning, and attract the right clients. Her new book, Framework Thinking, lays out her SPARK process for doing exactly that — and in this conversation, she shares how it works and why most experts are hiding their best thinking without realising it. We cover:— What fram...

📚 First-Time Author Interview: Essential Questions Before You Publish Your Business Book Thinking about writing your first business book? Before you dive in, there are crucial questions every aspiring author needs to ask. In this episode, I’m interviewed by Carrie Birmingham, a first-time author working on her upcoming book about co-founder conflict, who asked me all the tough questions about my...

Lexie Barker from Socials for Creatives shares her practical three-step AI Strategy Loop Framework that transforms artificial intelligence from another overwhelming tool into your strategic business partner. Learn how to align AI outputs with your business values whilst actually saving time. Key Topics:- Why most business owners approach AI wrong and waste time- Lexie's three-step AI Strategy Loop...

Is your marketing creating real impact, or just random noise? Could implementing one system change your entire business trajectory? What if you've been building your marketing the wrong way around? After 52 episodes exploring systematic business growth, host Gareth Everson and producer Rob Drummond reflect on the key insights from Season 1. Discover which episodes had the most impact, from buildin...

➡️ Is your expertise becoming a prison rather than a pathway to growth? ➡️ Do you solve everyone's problems except your own business growth? ➡️ Are you trapped by your own brilliance? Here's how "The Problem Solver's Paradox" might hold your business back. Transform your scattered solutions into systematic success without compromising the quality that makes you brilliant at w...

You did excellent work. Your client was thrilled. But that glowing review they promised? Nowhere to be found. If this sounds painfully familiar, this episode is for you. Reviews are your silent salesforce - they build trust and credibility while you sleep. Yet most businesses leave this powerful tool to chance. Did you know that 15% of your SEO ranking depends on reviews? Yet most small businesses...

How do businesses without marketing expertise generate leads that convert? This episode explains a simple system for finding, nurturing, and converting leads when your business gets paid for a skill other than marketing. In this episode, you'll discover: 1️⃣ A practical approach to lead generation that doesn't require marketing expertise 2️⃣ How to nurture leads naturally without constant...

What if everything you've been taught about growing your business is in the wrong order? Want to know exactly which systems to build first - and why? Are you tired of delivering great work that doesn't translate into consistent growth? Most business owners start by chasing leads, but what if that's why they stay stuck? Discover why starting with the end in mind - your ideal reviews and...

Is your business stuck chasing leads without seeing sustainable growth? Wondering why marketing feels harder than it should? Are you tired of "gurus" claiming more leads will solve everything? In this episode, discover why most small business marketing advice has it backwards. Learn how working from your desired outcomes creates more predictable success than endlessly chasing new leads. Understand...

Teaser Episode 2 for the LEMONADE Plan book release Are your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're doing it. 🤯 This episode is part 2 of our special series introducing the LEMONADE Plan book, sharing pr...

Is your marketing more random than strategic? Are you spinning your wheels without real business growth? Do you know why most small businesses struggle to convert leads? On this episode, I introduce the forthcoming release of the LEMONADE Plan book and why I've written it. The tl;dr is that I want to help more small businesses learn how to turn their marketing from scattered tactics to a purposefu...

Is your landing page failing to convert visitors into leads? Are people leaving your website without taking action? In this episode, discover the five most common landing page mistakes that could be costing you valuable opportunities. Learn why most businesses focus on the wrong audience stage, and how to align your landing pages with your visitors' real needs. Things we cover in this episode: * W...

Are your lead generation efforts limited to your own website? Could you be missing valuable opportunities to capture leads elsewhere? What if some of your best landing pages weren't even on your own site? Get practical insights into three powerful ways to capture leads beyond your website. Each method opens up new opportunities to connect with potential clients where they already are, making lead...

Are your landing pages speaking to the wrong audience at the wrong time? Do you worry about scaring away early-stage prospects with hard-sell messages? Not sure exactly what to include in your sales-focused landing pages - and when? Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct type...

Are your landing pages missing the mark with prospects who want solutions? Confused about what content belongs in the middle of your funnel? Need help turning researchers into leads? Find out how to create middle-of-funnel landing pages that help solution-aware prospects take the next step. Learn from proven frameworks that make your content more compelling and your opt-ins more attractive. What y...

Are your website visitors slipping away without a trace? Wondering if your landing pages are too complicated - or too basic? Not sure which type of landing page to use for new visitors? Get clear on the three types of Top of Funnel (TOFU) landing pages that can turn anonymous website visitors into leads. Learn which elements to include (and what to strip out) to make your pages more effective. Top...

Are your website visitors leaving without taking action? Think landing pages are just for the tech-savvy? Worried you're missing out on leads because your pages aren't working hard enough? Get clear on the different types of landing pages and when to use each one. Learn which pages could transform casual browsers into valuable leads - without needing deep technical knowledge or a massive budget. T...

Have you heard that you need a 'landing page' to promote your services? Does the idea of creating a landing page fill you with dread - or confusion? Do you know the difference between a landing page and a funnel? Understand the specific role of these single-action pages in your marketing toolkit. Get a preview of our upcoming series covering best practices, common errors, and methods to enhance pe...

Guard your business's core: products and intellectual property. Learn to shield unique methods, digital assets, and brand identity. Find out how to back up key business materials and keep things running when faced with surprises. Read the full summary show notes and watch the video at: https://getsystemswise.com/e38 Things we talk about in this episode: The importance of trademarks The risks of re...

Have you ever managed to lock yourself out of the software you need to run your business? Has your website or any social profiles ever been hacked or targeted? Do past employees or freelancers you no longer work with have access to important passwords? Do you KNOW who has access to your key platforms? With systems security, prevention is MUCH better than cure! Read the full summary show notes and...

Is digital clutter from all the apps in your business holding you back? This episode helps categorise the two main types of apps in your business as a first steps to helping you to simplify your business' tech stack and get more from it every day, without your time and effort. Pick up tips on tidying your systems to boost output and cut down on stress. Read the full summary show notes and watch th...

Is tech making your business more complex? Cut through the digital spaghetti and build better systems. And find out why keeping process records matters and pick up practical tips for running your sales and marketing. You'll also learn how to shield your business from sudden website problems. Read the summary show notes and watch the video at: https://soloprenyear.com/ep35

This episode looks at critical aspects of systems management for small businesses. Through real-world examples of staff turnover, agency relationships, and VA collaborations, you'll get practical tips to protect your business continuity. Read the summary show notes and watch the video at: https://soloprenyear.com/ep34

Imagine losing your business not because of poor service or marketing, but due to a lack of systems management leaving you vulnerable to collapse. Discover the five crucial P's that could save your small business from chaos from one overlooked detail or gap. Learn how to shift from startup struggles to scale-up success. Read the summary show notes and watch the video at: https://soloprenyear.com/e...

Find out how to organise and get the most from your content. Learn to build a content index that makes finding, reusing, and repurposing your valuable materials simple. Ideal for busy small business owners wanting better results from their marketing work and avoid recreating work that they've spent time to create before. Access the content index template that I use at: https://soloprenyear.com/con...