YJL

Zenith Massif

Business EN ↓ 12 episodes

We talk about architecture, cities, and stories behind high-end brands in a brand-new way. Welcome to Zenith Massif. I’m Lu. You can think of us as your concierge for new perspectives—the stories and adventures hidden in plain sight, and the kind of unrefined taste that doubles as an investment.

Author

YJL

Category

Business

Podcast website

rss.com

Latest episode

Jul 7, 2026

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Episodes

BENTELY X AUSTIN MARTIN 07.07.2026

TL;DR In 1930 an Englishman raced his Bentley against France's fastest train, beat it by the width of the Channel, and sat down to wait. Bentley has booked six straight profitable years at a 14% margin; Aston Martin lost £324 million last year — two completely different ways to stay alive. What you pay millions for isn't a car. It's a hundred years of lineage.

BARCELONA: A Toast to the Windmills 05.07.2026

Cervantes wrote an old man on a bony horse, a rusted lance in his hand, who saw the windmills standing in a field and charged. His squire shouted after him — they're windmills, they're windmills — and the old man looked back and said something about doing battle with the great windmill of life. Everyone agreed he was mad. Every time I read it, I feel something closer to envy: the willingness to ch...

LOEWE, IRELAND'S GENIUS AND 200 YRS 30.06.2026

In the summer of 2023, after Challengers opened, the Loewe website crashed for two days. Not because Loewe had sponsored the film. Because Josh O'Connor, playing Art, walked out in one shot wearing a Loewe polo, and the world Googled it at the same moment, and the servers went down.

MALIBU, the COOLEST way to live 28.06.2026

The Woolsey Fire, in November of 2018, burned down from Simi Valley to the Pacific, taking out nearly a hundred thousand acres and almost seventeen hundred buildings. Paradise Cove was levelled. Neil Young's house burned. Miley Cyrus's burned. Kim Basinger, Gerard Butler, Robin Thicke — all of them lost their homes that week. Most of them moved back. They rebuilt on the ruins. There is a saying in...

EP08: Balenciaga, a men's conviction 23.06.2026

I once owned a Balenciaga black lambskin hoodie. The moment I put it on, the weight settled across my shoulders — dense, elastic. It told me immediately that this thing was difficult to make. Lambskin has natural give, but it punishes any imprecision in the cutting — one wrong line and the piece is ruined, unfixable.

EP07: Brantwood, CEOs' little town. 21.06.2026

Honestly, going for a run in one of Los Angeles' most expensive neighborhoods puts you under a certain kind of pressure. You turn a corner, and suddenly LeBron James is walking his dog. Today, we're heading to a part of West Los Angeles I know intimately and return to often — Brentwood. It has perfected an art form that is much harder than it appears: the art of controlled looseness.

EP06: Chocolate—Currency, War, and a Madman's Obsession 17.06.2026

Imagine a substance beloved by children and synonymous with romance—yet one that, centuries ago, served as actual currency used to trade human lives. Today, we aren't talking about run-of-the-mill candy. We are going to strip away chocolate’s glamorous veneer to reveal its true face. This is the epic journey of cacao: from its ancient, mysterious sanctuaries to its transoceanic voyages on the grea...

EP05 Paris: Pride and Napoleon's Secret 15.06.2026

I have been to Paris twice so far. The first time, I was eighteen years old, poor in every measurable sense, and so completely, recklessly alive that I barely noticed. The second time was 2017, alone, pre-COVID, with a good hotel and no plan and nowhere I had to be. Two trips separated by almost two decades. Paris meets you exactly where you are. Whatever I brought to it, the city reflected back i...

Episode 04: Wool, Ultra-Luxury Textiles, and Heritage 12.06.2026

The Story of Loro Piana & Zegna In a vast exhibition hall on the outskirts of Milan, Zegna recreated the landscape of an Australian sheep station: the floor was carpeted with real turf, while giant screens displayed footage of flocks grazing across the open plains. At the entrance stood a glass display case containing the world’s finest wool—simply resting there, like an artifact in a museum....

EP03: The Eternal City and Sublime 10.06.2026

There is a saying by an eighth-century monk that comes to mind every time I land in Rome. "As long as the Colosseum stands, Rome shall stand; when the Colosseum falls, Rome shall fall; when Rome falls, the world shall fall." When he penned these words, the Roman Empire might still have arguably served as the organizing principle of the known world; he was making a declaration of eternity. What com...

EP02 – You Are What You Eat 07.06.2026

The Stories of Erewhon and Eataly In this episode, we’re talking about two grocery stores. But please don’t think of them merely as grocery stores—they are two of the most interesting cultural propositions in contemporary America, ones that happen to exist in the form of retail.

EP01-LA: where gods and monster lives. 02.06.2026

Welcome to Zenith Massif. Think of us a concierge of new perspective, the story and adventure that high in plain sight. The investment of an un acquired taste. I'm your host, and today we are talking about my Los Angeles.

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