YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

Use a YouTube Research Channel to Generate Endless Video Ideas In this episode of the YouTube Success Podcast, I explain why every YouTuber should create a separate “research channel” to generate endless content ideas and get inside the mind of their ideal client. I share how I learned this at VidSummit and mention you can also attend Tube Fast on April 23rd–24th in Birmingham. I walk through crea...

How Loneliness and Money Sparked TubeFest (and Why I Started Too Fast) In this episode of the YouTube Success Podcast, I explains how loneliness and money motivated him to launch TubeFest, an independent video marketing event for creators and business owners. TubeFest launched in 2024 with nearly 200 attendees, stumbled in 2025 after I went “too big, too fast,” and is now set for April 23–24, 2026...

Watch Episode https://youtu.be/v8VKewyT2LY In this episode of the YouTube Success podcast, I delve into the common pitfalls that hold aspiring YouTubers back, such as overthinking strategy, equipment, and planning. I offer practical solutions by encouraging you to focus on action over perfection. By committing to publishing your first 13 videos without overly concerning yourself with views and sub...

Watch Episode https://youtu.be/q6uU3niWl3E 1% Improvements: Elevate Your Video Production Every Week In this episode of the YouTube Success Podcast, I, Matt Hughes, delve into the concept of making 1% improvements to your video production skills each week. By focusing on improving your camera shots, lighting, and audio, you can significantly enhance the quality of your videos over time. I share pr...

Watch Episode https://youtu.be/ZR48I2VAAbU In this episode of the YouTube Success podcast, I discuss the important theme of consistency for 2026 and beyond. Reflecting on past seasons, I emphasize the value of commitment over mere consistency when building expertise on YouTube. I also share personal challenges including setting up an ideal work environment, managing time, and maintaining self-conf...

Watch on YouTube https://youtu.be/FpmoJ7gb9Jk Hello YouTube Success podcast listeners! I am Matt Hughes, the creator and founder of the YouTube Success podcast. After an inconsistent posting schedule last year, I'm excited to restart the podcast with renewed energy and a consistent plan. In this episode, I reflect on the podcast's history, share the highs and lows of the past year, and discuss my...

Watch on YouTube https://youtu.be/jLu_Q9COnsM Episode Summary In this episode, Matt Hughes, the 'king of video,' dives into the often-overlooked aspects of podcasting, focusing on the steps and time commitment required post-recording. Building on part one, he details the process of uploading, transcribing, and editing a video podcast using Descript, including creating social media clips and promot...

Watch on YouTube https://youtu.be/KWv6UmPVIMc Essential Steps to Launching Your Video Podcast: Part 1 In this first episode of a two-part video podcast series, the host delves into the essentials of starting a video podcast. The episode covers the five key components required for launching a podcast: strategy and planning, tech and equipment, workflow and production, publishing and promotion, and...

Watch on YouTube https://youtu.be/AfFq0N07qzI Summary Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views! In this episode of the YouTube Success Podcast, host Matt Hughes interviews Jenny Hoyos, a massive YouTube influencer with over 7 million subscribers and 2 billion views. Jenny discusses her journey from starting as a passionate creator to becoming...

Watch On YouTube https://youtu.be/Jj2k_1vjnv8 Summary Why I Moved the YouTube Success Podcast to Its Own Channel In this episode, Matt Hughes, host of the YouTube Success Podcast, discusses his decision to move the podcast to a dedicated channel. Matt shares insights on why having a separate channel might be beneficial, especially given YouTube's increasing focus on podcast content. He provides ex...

Watch On YouTube https://youtu.be/suJfIlnT-hk Summary Reflecting on 2024: Reviving the YouTube Success Podcast with Renewed Commitment In the final 2024 episode of the YouTube Success Podcast, host Matt Hughes candidly discusses the reasons behind his hiatus from the podcast in August and the valuable lessons he learned about paying attention to metrics. He highlights his experiences from a recent...

Watch on YouTube https://youtu.be/sMHLpQ2JD5g Summary Starting a YouTube channel is an exciting adventure, but it can also feel overwhelming if you’re not sure where to start. In this episode, I walk you through the essential steps to kickstart your channel and set yourself up for success. This episode provides actionable tips and insights designed to help you navigate the early stages of your You...

Watch on YouTube https://youtu.be/aieFAxF8VDw Summary This episode is all about what you need to nail your YouTube planning. If you’ve been struggling with what content to create or how to make sure your videos actually get seen, planning is the key! I’m walking you through five powerful ways to plan and research for your YouTube channel so you can build a strategy that gets results. We’ll dive in...

Watch on YouTube https://youtu.be/7m_wzG--O64 Summary Today, I'm discussing the top tools for live streaming YouTube videos. If you've ever wondered how to stream to multiple platforms simultaneously or how to live stream pre-recorded content, this episode is for you. Discover why these tools are game-changers for YouTube creators and how they can enhance your streaming setup. Don't forget to chec...

Watch on YouTube https://youtu.be/aSlddgeyCtA Summary Ever feel overwhelmed by your own expertise when planning YouTube content? You're not alone. In today's episode, I talk about a common struggle many experts face - a challenge that often makes starting a YouTube channel feel impossible. If you're struggling with where to start, feeling bogged down by too many ideas, or just need a clearer path...

We're back with Season 2 of the YouTube Success Podcast! 🎉 In this episode, we’re sharing some exciting updates and checking in to see how you've been. Did you miss us? Tune in to hear about what’s new and what you can expect from this season. Plus, we've got some valuable insights and tips to help you take your YouTube channel and social media to the next level. Catch all the exciting news and s...

Watch on YouTube https://youtu.be/0dIuvDFq-yk Summary Join us, as Louise Brogan and I discuss how YouTube, an often overlooked platform, can be a powerful tool for attracting clients and driving business success. Our guest shares her journey of using YouTube as a complementary platform to her LinkedIn-focused business strategy, ultimately amassing over 10,000 subscribers and generating client lead...

Watch on YouTube https://youtu.be/Rp9YFEcfvFs Summary Welcome to another episode of the YouTube Success podcast! In this episode, I'll be talking about the Content Promotion Framework, which is the final part of our series on making your videos successful. You’ll learn how to strategically promote your content across different platforms to maximise your reach and engagement. Plus, I’m sharing prac...

Watch on YouTube https://youtu.be/f53wzOpMqI8 Summary What if I told you that you can make over 47 different pieces of content from just one signature video? Join me in the latest episode of the YouTube Success Podcast. I’m going to show you how to turn your main video into tons of other content pieces. In this episode, we will go into the details of how to do this, and I’ll share practical tips a...

Watch on YouTube https://youtu.be/5qXbX4GTB5s Summary Discover the power of signature videos in this episode of YouTube Success. Join me as I explain what exactly is a signature video, and help you understand how you can turn it into valuable business assets. We'll explore why signature videos are crucial for your channel's success and how you can start creating them today. I'll also give you tips...

Watch on YouTube https://youtu.be/AlvHrFCJGaA Summary In this episode of YouTube Success podcast, join me as I share insights from my recent experience at Social Media Marketing World and explore why being a little "weird" can actually be your superpower in content creation. I'll share stories and discuss how they can help you connect better with your audience. Whether you're new to creating video...

Watch on YouTube https://youtu.be/TB9lQZMhSu4 Summary Did you know you can launch your own YouTube channel without showing your face in your videos? If you've ever dreamed of starting a channel but don’t want to show your face and you are feeling overwhelmed by where to begin, this episode is your guide. I shared 5 crucial steps to getting started and by the end of this episode, you'll have all th...

Watch on YouTube https://youtu.be/mIHfElaJJC0 Summary In this episode of YouTube Success Podcast, I am inviting you on an inspiring journey alongside Samantha Cameron, a Social Media Alchemist, where you'll uncover invaluable insights on igniting your motivation and propelling yourself toward success. Samantha shares her personal experiences and strategies for overcoming obstacles, finding purpose...

Watch on YouTube https://youtu.be/JSivXDS_LIk Summary Why are we bidding farewell to the YouTube Community? Join me as I share the reasons behind this move, and what my next plan is, as we shift to a broader focus. We had a fun and insightful journey in the YouTube Community and this gave me the vision that drives a new journey forward. Join me as I embark on this exciting new chapter and discover...

In this episode of the YouTube Success Podcast, join us as we delve into the world of successful collaborations with Robin Waite, a seasoned business coach and speaker at TubeFest. Take it from Robin’s successful experience of collaborations and learn how you can pitch collaborations to fellow YouTubers and/or influencers successfully. Join YouTube Community Join the YouTube Community to connect w...