Gill Bishop, CherryAid Marketing

You're not the only one...

Business EN ↓ 5 episodes

You’re Not the Only One is for product-based business owners who are trying to grow, sell, and stay sane - without pretending they’ve got it all figured out. Hosted by Gill from CherryAid Marketing, each episode is a real, honest conversation with founders, creatives, and retail insiders. We talk product brands, marketing mishaps, small wins, big lessons, and the moments that make you mutter, “Is it just me?!”Expect:Retail and marketing advice for small product businessesFounder stories that go beyond the shiny bitsTips for selling into retail and selling online

Author

Gill Bishop, CherryAid Marketing

Episodes

Wearing all the hats in marketing. How to prioritise, stay focused, and grow with a small team 02.01.2026 43:08

In this episode of You’re Not The Only One, Gill is joined by Kevin Walton, Head of Marketing at The Original Baker, to talk honestly about what it’s really like wearing all the hats in marketing. From global growth at Wren Kitchens to leading brand and strategy inside a fast-growing food business, Kevin shares what actually helps when:You’re juggling brand, sales, strategy, and deliveryBudgets ar...

Why your product photos might be costing you sales 01.12.2025 33:07

If your product photos look a bit… meh, this one’s for you. In this episode, Gill chats with Kev Timmons, a professional photographer whose career spans portraits, machinery, and drone videography. Together they unpack why great visuals aren’t just “nice to have” they directly affect your sales, brand credibility, and even recruitment. You’ll learn:- Why “that’ll do” photos can quietly devalue you...

Why your logo isn’t just a pretty picture | Branding & design tips with Opus Creative Design 01.11.2025 37:03

You’re not the only one who’s had a brand that doesn’t feel like you. In this episode of You’re Not the Only One, Gill from CherryAid Marketing chats with Dave Bradburn (Opus Creative Design) about why design is so much more than a logo, how brand guidelines keep everything consistent, and where AI fits into the creative process. They cover colour psychology, keeping things simple in logo design,...

Small business lessons from The Wide Welly Co: selling online & building visibility 30.09.2025 57:38

In this episode of You’re Not the Only One, host Gill Bishop (CherryAid Marketing) chats with Verity Smith, founder of The Wide Welly Company, about what it really takes to grow an e-commerce brand. From listening to customers and developing products that meet real needs, to tackling the ups and downs of online selling, Verity shares the honest highs and lows of her entrepreneurial journey. We tal...

You're not the only one who’s spent hours on your website (and still not seen sales) 01.09.2025 31:34

Building a product-based business? Your website copy matters more than you think. If your website looks good but isn’t converting, this episode is for you. We’re talking all things website copywriting, digital marketing strategy, SEO, and how to stop overthinking your About page. Gill Bishop chats to copywriter and website strategist Zoe Barnett about:- Why pretty design isn’t enough anymore- What...