Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity.  If you sell cookies for a charity that doesn’t exist, that’s fraud. If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud  When a sponsor pays to get in fro...

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?"  I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benc...

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income. In this episode, I'll explore the realities of p...

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know...

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision t...

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can le...

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricac...

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited on...

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant , I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are...

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy ). I also sugg...

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due to embezzlement by former employee Joey. Control o...

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative...

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show. READY TO...

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first...

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience. I'll also pro...

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable ad...

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights t...

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on...

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to t...

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Go...

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show.  Too often, we explain a feature and not the benefit.  When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures.  So many...

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs.  Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcast...

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without f...

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over t...

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience. Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It sim...