Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Let's chat about the biggest red flag when it comes to podcast guests: the obsession with audience size . Seriously, if the first thing a potential guest wants to know is how many downloads your show gets, it’s a major warning sign. It’s like they’re only interested in what they can milk out of your audience, rather than the value they can bring. Today I look at why that’s a total turn-off and how...

In this episode, we look at essential strategies for fitting podcasting into a hectic schedule. Whether you're balancing a full-time job, family, or other commitments, maintaining consistency in podcast creation can be challenging. I share time management hacks and scheduling tips tailored for busy podcasters like you. Episode Highlights: Introduction to Consistent Podcasting: Why consistency matt...

So, someone on Reddit wrote, “My podcast stinks,” and I think we should talk about it. Spoiler alert: just because your download numbers are low doesn’t mean your podcast is a total flop—like, it’s not the end of the world if you’re not raking in those big numbers. We chat about how it’s not just about the content but also the delivery, because if your audio sounds like it’s coming from a tin can,...

So, you're having trouble getting guests on your podcast? That can be frustrating. But have you taken a good look at your website lately? Because sometimes the issue isn’t your pitch—it’s your presentation. If your site looks like it hasn’t been updated since the MySpace days, it could be sending the wrong message. In this episode, we’re taking a closer look at podcast websites and how a few simpl...

Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that’s so simple, you might just roll your eyes and think it can’t be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love. Trust me, you might be shocked to discover that old blog...

Bad Environments Lead to Bad Decisions Bad environments lead to bad decisions, and boy, do we have stories to share! Ever looked back at some of your life choices and thought, “What on Earth was I thinking?” Yeah, me too! We run into the chaos of those moments when our brains were more frazzled than a cat in a room full of rocking chairs. We chat about how a little bit of panic can turn us into de...

Ever wondered how to navigate the wild world of podcast sponsorship? Well, grab your favorite snack and settle in because we’re diving deep into everything you need to know about snagging that sweet sponsorship deal. Picture this: you’re in a Facebook group, and someone’s practically begging for help because they’re clueless about how to answer a potential sponsor's questions. Yup, that’s our star...

Algorithms are like that friend who bails you out one minute and then ghost you the next. They can help you reach your audience or throw your content into the digital abyss. This episode looks into the wild world of serving both our lovely audience and those picky, mood-swinging algorithms. We’re talking about how they can boost small creators or stomp them into the ground based on some arbitrary...

So, your podcast isn’t growing, huh? Yeah, it’s like throwing spaghetti at the wall and hoping it sticks, but all you get is a messy wall. When I was married I bought my wife flowers once a week. You won't believe what she said to me! Spoiler alert: if you’re not giving them what they want, they’re gonna ghost you faster than a bad date. So, grab your headphones, and let’s get to the bottom of thi...

If you're sitting there sweating bullets about diving into the world of podcasting because technology gives you the heebie-jeebies, relax, my friend. The real villain stopping you isn’t the tech; it’s your brain playing tricks on you. Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings,...

If you’ve ever struggled with promoting yourself or your offerings, I get it—it can feel awkward, even "salesy." But what if you thought of it as a nudge to value instead of just another call to action? In this episode, I dive into why it’s so important to let your audience know about the valuable products and services you provide. I share some personal stories about the mental barriers that often...

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podcasts and competition, the audience for podcasts continues to grow yearly. Drawing an analogy to college football, he illustrates that passion and the desire to share a message...

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you’re not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable opportunity for podcasters to expand their audience without any significant investment of time or resources. Even if you have an audio podcast, uploading it to YouTube can le...

Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a sha...

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world. Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation....

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feel...

Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire you...

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences wi...

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podc...

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the...

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10% Mentioned In This Episode Buy Me a...

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail Seasons makes sense in two situations: 1. You have a team of 19 flying around the world to do interviews and they are tried. 2. You are having so much mental stress that your health and family are affected (and maybe should have tho...

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries. But what does McDonald’s have to do with your podcast? Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable les...

Last week talked about gear. This week we are talking about being a good guests and finding a good guest. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference. He also shares insights on popular remote recording platforms like SquadCast and Riverside , explaining why people's opinions on these tools can swing from love...