Your New Business Big Sister

Reinvention doesn’t come with an age limit, but it does require honesty, effort, and a willingness to do the work. In this episode of Your New Business Big Sister , Amy Sweezy shares her journey from journalism to a 30-year career as a broadcast meteorologist, and then into entrepreneurship as an author, speaker, and host of the Reinvention at Any Age podcast. Along the way, she reflects on the pl...

Personal branding is often misunderstood, especially by entrepreneurs who know it matters but aren’t sure where to start, or how to do it well without feeling inauthentic. In this episode, Amy Davies is joined by Rhona Pierce , founder of Workfluencer Media (formerly Perceptible Studios), to talk about what personal branding really is...and what it isn’t! Rhona shares her clear, practical perspect...

So many of us dream of building an engaged and far-reaching social media following — and honestly, it can propel your business to new heights. It’s often worth the effort and investment, but like most worthwhile things, it’s not easy! Stacey Green has done it. She’s grown a TikTok following in the hundreds of thousands and has built a strong Instagram presence too. What I love about Stacey’s appro...

How hard is it to run a successful webinar? The truth is, it takes a LOT of work. But when you follow the right steps, the payoff can be well worth it. At First30, we’ve grown our brand and network by running webinars that people actually show up for and enjoy. But it wasn’t always that way. In this episode, I’ll share exactly what my team does to attract a crowd, keep them engaged, and encourage...

Last episode we discussed building and refreshing your presence on LinkedIn, in this episode we're talking about the 'do's and 'don'ts'. Everything from when and how to reach out to people and prospects to using humour (should you?) to how to post. We've got it ALL. My business was, in large part, built on LinkedIn. I've also made many (now real life) friend...

I love LinkedIn. It’s helped me form lasting friendships, reconnect with old colleagues, and grow my business in ways I never imagined. If you check out my profile or connect with me there, you'll see that I work hard to support my network, contribute thoughtfully to conversations, and yes, promote my business. It’s a balancing act. And like anything, it’s easy to get it wrong. In this episod...

We’ve all been taught to deliver the perfect elevator pitch, but there's a more powerful way to attract prospects and spark conversations. In this episode, we're talking about how to create and deliver a passion pitch instead...a story that sets you apart and showcases why you started your business and what unique expertise you bring to the table. Stop boring people with the same old ele...

In today's episode, we discuss 3 critical considerations that entrepreneurs should think about, whether you’re already running a business or planning to start one in the future. A special thank you to Joel Silverstone for co-hosting today’s episode, and a big shout-out to our incredible sponsors and podcast producers, Storyphora . Guest and Sponsor Information: Storyphora : Learn more about o...