Your Marketing SUCKS with Kyle Milan

Marketing isn’t just about great ideas—it’s about building a strategy that actually delivers results. I'm going live with Cristian Ventura, MFG Tribe's very own Marketing Manager. In this episode, we’re breaking down how to approach marketing from a strategic angle—what questions to ask, how to tailor a plan to a client’s needs, and what makes a strategy actually drive results. Send us F...

In this month’s edition of Monthly Marketing News, I’m back to break down the latest trends shaping industrial sales and marketing right now. From emerging tools and tech to shifts in buyer behavior and strategies that are making an impact, I’ll be sharing what’s working, what’s not, and where you should be focusing to stay ahead of the curve. This series is all about keeping you informed and read...

Even when you think you’ve mastered sales, there’s always something to improve. In this video, Alex and I break down things we wish we knew years ago about industrial sales that could’ve made a massive difference. Whether you’re a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game. These tips are game-changers, and if you’re...

In this episode, Alex and Sebastian discuss the challenges of managing long sales cycles in industrial and B2B sales. They explore the reasons behind slow closes, such as complex decision-making processes and budget constraints, while emphasizing the importance of qualifying prospects effectively. This video is packed with practical strategies for navigating the lengthy sales processes common in i...

Even when you think you’ve mastered sales, there’s always something to improve. Alex and I are going to break down things we wish we knew years ago about industrial sales that could’ve made a massive difference. Whether you’re a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game. These tips are game-changers, and if you’re no...

Are industrial influencers worth your marketing dollars? I'm going to break down the realities of working with influencers in the industrial space—what works, what doesn’t, and what you need to know before making an investment. From defining your goal (brand awareness vs. direct transactions) to analyzing their audience engagement, I share insights based on real-world experiences and data. Do...

In this episode, I’m joined by Joni Cunningham from Creston Industrial Sales to talk about how they’ve been driving change in the manufacturing sector. Joni shares her journey from being a stay-at-home mom to becoming a key player in the industry, coordinating the Advanced Manufacturing Expo, and managing marketing and sales. We dive into Creston’s approach to delivering exceptional customer value...

In this episode, I break down why trying to sell to everyone is a recipe for failure and how you can achieve real success by focusing on a niche. If you're spreading yourself too thin across different industries, you're probably not seeing the revenue growth you want. I’ll show you how to identify your niche, streamline your focus, and develop a targeted strategy that gets results. Wheth...

Marketing Strategies You'll Need for 2025 If you haven’t started planning your industrial marketing strategy for 2025, you're already behind! In this episode, I break down the critical elements you need to focus on NOW to crush your marketing goals next year. Whether it’s tracking your marketing data to see real ROI or diversifying your content strategy, I've got you covered with ac...

LinkedIn can be a game-changer for anyone looking to increase their sales and network in the industrial sector. In this episode, Alex and I are breaking down eight powerful steps to make LinkedIn your secret weapon for sales without being overly aggressive.  We cover everything from building a targeted network, optimizing your profile to avoid the "salesman" look, engaging with connectio...

In this episode, I hand over the reins to my sales guys, Sebastian and Alex! They break down the critical steps to take when you receive a request for quote (RFQ) to ensure you not only deliver a standout proposal but also maximize your chances of closing the deal. We will explore how to understand your client’s needs and pain points, personalize follow-ups, highlight your unique value proposition...

It’s a special Talk Shop episode, and today I had the pleasure of chatting with Tim Drinkwater, owner of Accurate Machine Products. Tim’s story is seriously inspiring—he's gone from starting a machine shop in his garage to winning a $100K CNC machine at IMTS, which is going to be a game changer for his business. In this episode, Tim shares the details of how he won the giveaway, his approach...

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what’s been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like it does to machinery—why settle for 10-...

If you're looking to make money from your personal brand, it's crucial to start with a clear goal. In this episode, I break down the importance of defining your objectives—whether you're building a brand to generate sales for a business, create a side hustle, or elevate yourself as an industry thought leader.  I also share insights into how competition and content type play into sca...

I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn’t think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is often referred to as the "Fabtech God," and for good reason—he’s got all the insi...

Challenges and Opportunities in B2B Industrial Companies In this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies.  I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches hinder marketing progress. I explain how to challenge this mindset by embracing differentiation in yo...

Dealing With Setbacks In Industrial Sales In this epsiode, we dive into how to overcome setbacks in your industrial sales pipeline and turn potential losses into future wins.  Setbacks are inevitable, whether it's losing a deal to a competitor or facing industry-specific challenges like budget cuts or ghosting from prospects. We discuss strategies to keep your pipeline healthy, including play...

TOP Digital Marketing Strategies for Industrial Manufacturers In this episode, I'm breaking down why most industrial marketing strategies fail and how to fix them with three actionable steps.  First, I'll talk about the importance of fixing your SEO. Without optimized pages, you're missing out on crucial visibility. I recommend using tools like SEMrush to assess and improve your ran...

The Challenges Of Marketing And Selling Technical Products If your industrial sales pipeline is struggling and you’re not closing deals, it’s time to switch things up. In this epsiode, I share three key strategies that you can implement today to start seeing results.  First, it’s all about selling solutions, not specs. Too often, technical salespeople get bogged down in the details instead of iden...

MASTERING Industrial Post-Show Tactics In this episode, we're diving into essential post-trade show tactics that can help you make the most of your efforts. If you've just wrapped up an industrial trade show, you’ll want to listen to this.  We discuss the importance of immediate follow-up, lead generation, and personalized communication to keep your brand fresh in potential clients'...

Industrial Content Marketing that Converts Creating industrial content that converts is crucial, and in this episode, I dive into the strategies that have driven our success. Last year, our team produced nearly 2,000 videos and over 700 articles, and this year, we're scaling even higher. With an in-house team of skilled video producers, writers, and engineers, we generate content that's...

If you're not doing webinars and live events, you're missing out on a massive opportunity to generate brand awareness and revenue. In this episode, I’m breaking down why I host these events and how they can benefit revenue. Webinars and virtual events are essential tactics for growing industrial leads. Today, I'm going to share how to make your webinars educational and engaging, ens...

If you're not leveraging SEO for your industrial company, you're missing out. In this episode, I reveal the five SEO secrets we use daily for our manufacturing clients.  SEO, or Search Engine Optimization, helps your business rank higher on Google. Recently, Google introduced Gemini, an AI platform that competes with ChatGPT. As search landscapes evolve, it's crucial to adapt your s...

Struggling with engagement on your industrial content? In this episode, I share the secrets to achieving six-figure impressions consistently. We dive into the essential strategies to enhance content engagement in industrial marketing. The key points include understanding the value you offer, going live to boost interaction, leveraging guest shows, repurposing content, and engaging with your audien...

Trade shows are back in full swing, especially heading into fall 2024. In this episode, we dive into how to dominate trade shows for our clients and ourselves. Alex and I discuss essential pre-show tactics to ensure your booth attracts maximum attention and capitalizes on leads. For exhibitors, start with reviewing the exhibitor list to reconnect with past clients and identify potential new leads....