Your Marketing Mentor, Hosted By Sherry Sutton

Are you stuck on the content creation hamster wheel? If you’re a business owner trying to stay visible online, you already know marketing is a long game. But posting every day, writing emails, updating your blog, and showing up on social media can feel overwhelming — especially if you don’t have a marketing team. In this episode of Your Marketing Mentor, I break down how a podcast can replace 10+...

Over the past few months, I’ve had the joy of coaching a group of incredible business owners through the process of launching their very first podcasts inside Podcast Launch Lab. And I learned SO much along the way. In this episode, I’m sharing the 4 biggest lessons that came up during our time together—things that will help you get out of your head and into action. We’ll cover: -Why your podcast...

Tired of posting with zero traction? In this episode, I’m teaching you how to ditch the marketing mayhem and build a visibility plan that actually gets results. No more throwing content at the wall and hoping something sticks. 📌 Timestamps: 00:00 – Introduction: Overcoming Marketing Struggles 00:47 – The Post and Pray Cycle 01:37 – Building a Visibility System 03:37 – Three Pillars of a Successfu...

Feel awkward or cringey every time you hit record? You’re not alone—and this episode is going to change everything. In this episode of Your Marketing Mentor Podcast , I’m breaking down the real reason video marketing feels so overwhelming for so many entrepreneurs—and how to finally create short-form videos for social media that actually sell your offers (without you having to sell your soul). Whe...

🎉 5 Things I’ve Learned in 5 Years of Business | Your Marketing Mentor Podcast (Ep 25) It’s my 5-YEAR business anniversary!! 🥳 And we’re celebrating it on the 25th episode of the Your Marketing Mentor Podcast! (How’s that for a full-circle moment?!) After half a decade of coaching mission-driven entrepreneurs, launching offers that worked (and a few that flopped), navigating tech meltdowns, and...

Ever wonder why some podcasts launch with a whisper, and others boom out of the gate? In this episode, I’m pulling back the curtain on what really matters — strategy, clarity, and not wasting time spinning your wheels. What’s Inside: -How I broke through marketing overwhelm at The Girl Cave -My go-to move for turning ideas into audience magnets -What “done-with-you” actually means (spoiler: you do...

Are you tired of feeling like you're constantly hustling… but not gaining traction? You're not alone. So many entrepreneurs—especially women—feel like they have to chase success, fitting into a mold that doesn’t reflect who they truly are. In this special episode, recorded live at the Girl Cave Summit, I’m sharing the real story behind how I stopped chasing opportunities and started attr...

Thinking about starting a podcast… but feeling overwhelmed, nervous, or unsure where to even begin? You’re not alone — and in this special episode of Your Marketing Mentor, I’m sharing a live talk I gave for CEO Moms where we got real about how to use podcasting as a visibility and content powerhouse. Whether you're considering launching your own show or want to grow your brand by being a gue...

Still spending hours creating content even with AI tools at your fingertips? 😩 You’re not alone—and you’re definitely not doing anything wrong. In this episode of Your Marketing Mentor, I’m sharing the only three AI tools I use weekly (sometimes daily!) in my business to save time, stay consistent, and still sound 100% like me. 💡 My favorite? My custom ChatGPT (aka my marketing twin). It drafts...

Ever wish you had a clone of yourself that could write your social media posts, draft your emails, and create content that actually sounds like you? 💁‍♀️ In this episode, I’m walking you through how I built a custom ChatGPT that reflects my brand voice—warm, spunky, a little funky, and always kind. And better yet, I’m showing you how you can do it too. We’ll cover: ✅ Why content creation is so d...

Do you feel curious about using AI in your marketing—but totally freaked out it’ll make you sound like a corporate robot? You’re not alone. In fact, a recent Pew Research study found that nearly 60% of small business owners are nervous to use AI because they don’t want to lose that human touch. And I get it. The first time I used ChatGPT, I was SO excited… until it spit out something that sounded...

🎙️ Do you ever wonder how to show up as the face of your business without feeling weird, fake, or like you’re selling your soul? This episode is straight from my talk at the Plano Chamber Women's Division Lunch on June 11, where I got real about what it takes to grow your influence and impact through authentic personal branding. If you’ve ever felt like marketing just isn’t for you—or you&apo...

Are you trying to grow your business but feel like your budget is holding you back? You’re not alone. In this episode, I’m sharing 5 powerful, proven, and completely FREE strategies that help you grow your business without paying for ads, fancy tools, or even spending hours online. This talk, originally delivered for the Hispanic Business Alliance, is all about taking meaningful, no-cost actions t...

Are you going to all the networking events but still not seeing results? You’re not alone. So many mission-driven entrepreneurs tell me they know networking is important—but they either feel drained by it or aren’t sure how to make it work for their unique business. I get it—networking used to feel like a chore for me, too. I’d show up, hand out business cards, and leave feeling like I wasted my t...

What does MrBeast know about personal branding that most entrepreneurs don’t? In this special episode—recorded live from the Toastmasters Youth Summit 2025 —I’m sharing the marketing and mindset strategies that helped MrBeast go from a 13-year-old kid with a camera to building a billion-dollar brand. And the best part? These same strategies can work for YOU (no private island giveaways required)....

Does marketing always fall to the bottom of your to-do list—even though you know how important it is for growing your business? You're not alone. In this episode of Your Marketing Mentor, I’m sharing simple, doable habits that will help you fit marketing into your routine without stress, burnout, or overthinking. If you’ve ever found yourself staring at a blank screen or spending hours scroll...

Do you feel like social media is more stressful than successful? You’re not alone—so many of my clients feel completely overwhelmed when it comes to using social media to grow their business. And honestly? I used to feel the exact same way. This talk was part of a special event hosted by NAIFA (the National Association of Insurance and Financial Advisors) in March 2025. It was such an honor to spe...

Struggling to grow your business in 2025? You’re not alone! With the rapid changes in marketing and entrepreneurship, it’s easy to feel overwhelmed. But don’t worry—I’ve got you covered! In this episode, I’m breaking down 5 must-know business growth hacks to help you attract more clients, increase visibility, and build a thriving business with less stress. Whether you're a service provider, c...

🎯 Tired of Feeling Overwhelmed by Marketing? Let’s Make It EASY! 🚀 Marketing your business doesn’t have to be exhausting, time-consuming, or confusing. But let’s be real—it can feel that way, especially when you’re trying to do ALL the things. Instagram, TikTok, email, blogging, YouTube… oh my! 😵‍💫 But here’s the truth: You don’t have to be everywhere. You just need to be where YOUR audience i...

Struggling with Social Media Content Ideas? Try These Easy Strategies! Ever sat down to create social media content and thought, I have no idea what to post? 😩 You’re not alone! Every entrepreneur hits this creative wall at some point. But the good news? You don’t have to stay stuck! In this episode of Your Marketing Mentor, I’m sharing simple, actionable strategies to spark fresh content ideas—w...

Should You Outsource Your Social Media Marketing? Pros, Cons & Expert Tips! Are you feeling overwhelmed by managing your social media? Do you wonder if outsourcing your social media marketing is the right move for your business? 🤔 You're not alone! Many entrepreneurs struggle with whether to hire a social media manager or keep it in-house. In this episode, we break down everything you ne...

Ditch Yearly Goals and Embrace the 12-Week Year | Your Marketing Mentor Podcast Ep. 8 Do you ever feel like yearly goal-setting is a recipe for procrastination? You’re not alone. The traditional approach of setting long-term goals often leaves us feeling overwhelmed, distracted, and stuck in a cycle of "I’ll get to it later." That’s why the 12-week year method is such a game-changer for...

With so many platforms available, figuring out where to focus your energy can feel overwhelming. Are you stuck wondering if Instagram, LinkedIn, or TikTok is the best fit for your brand? You're not alone—it’s a common struggle for entrepreneurs! The truth is, not knowing where to show up means wasting time, effort, and even money on platforms that don’t connect with your audience. Worse, it m...

Do you feel stuck trying to create a social media profile that actually sells without sounding like one of those spammy marketers? You’re not alone, and I totally get it! Many of my clients worry about coming across as ‘too salesy’ or annoying their audience. But here’s the good news: you don’t have to choose between being authentic and marketing effectively. 🎉 In this episode of Your Marketing M...

Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective ways to market those offers. With $9.8 b...