Billy Hofacker
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
You opened your gym to change lives — not to live paycheck to paycheck. The Your Fitness Money Coach Podcast helps you master the money side of your business so you can take home more, stress less, and finally build the life you envisioned. I'm Billy Hofacker, your host. After 20+ years in the trenches of the fitness industry and paying off nearly $500K in debt, I've helped hundreds of fitness professionals get financially free. In each episode, you'll hear real stories of fit pros winning with money, actionable strategies to increase profits and build wealth, and inspiration to keep going on...
Author
Billy Hofacker
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
159. Becoming Rich Without Leaving the Floor - An Interview with Nate Stowe 07.03.2023 46:24
I wanted to have Nate Stowe, owner of Stowe Training, come on the show because he's found a high level of professional success without coming off the floor or having a big staff. Many Fit Pros believe they need to open multiple locations or have a large staff in order to be successful. While there is nothing wrong with those things if that's what you want, you absolutely can receive the same pay...
158. The Best Way for Gym Owners to Pay Themselves 28.02.2023 17:41
I'm going to cut right to the chase here. Too many gym owners are too far down the list when it comes to where the money flows. Of course, the staff gets paid and you can't neglect to pay the rent or utilities. Even FaceBook often gets a cut. When it comes to them, they may take what's left over which often isn't much. Even the ones who do pay themselves are doing it inconsistently or not enough...
157. Standing on the Shoulders of Giants - An Interview with Elaine "Lala" LaLanne 21.02.2023 45:22
If you help people lose weight and get in shape (and get paid for it), you have Jack LaLanne to thank. If you've ever used bands for your workouts, a smith machine, or a leg extension machine you also have Jack to thank. To say Jack LaLanne was ahead of his time was an understatement. Today on the show, we welcome Elaine Lalanne, the "First Lady of Physical Fitness." Elaine shares amazing stor...
156. Grow Your Business AND Bank Account with Podcasting 14.02.2023 42:54
I was excited to bring Justin Peters on the show for several reasons. First, Justin is the host of The Struggle is Real Podcast. He helps young professionals with money, career, and other goals. He's a big believer in the power of podcasting which I am also, of course. We dive into how to know if podcasting is right for you as well as how to look at growing one. The good news is that even if yo...
155. Your Most Important Job as a Fitness Entrepreneur - An Interview with Jay Croft 07.02.2023 34:33
Your #1 job as a fitness professional/entrepreneur is marketing. Your #2 job is marketing. Finally, your #3 job is marketing. It doesn't matter how good you are if your ideal client doesn't know you exist. I was excited to bring Jay Croft, owner of Prime FIt Content back on the show! If you work with the over-50 population, this is a must-listen. Even if you don't specialize in that market, you'...
154. The First pillar to Financial Success - Money Mindset 31.01.2023 22:00
We are less than 2 weeks out from the Unlock your Financial Potential Challenge. I'm so pumped. Are you?!? Register for it here . It starts February 6 th and is going to set up your 2023 for amazing things! In this episode , we dive into the first pillar of financial success, Money Mindset. Most people are just trading time for dollars and hoping it works out. We need to be much more intentional...
153. 3 Ways to Unlock Your Financial Potential 24.01.2023 27:44
We are less than 2 weeks out from the Unlock your Financial Potential Challenge. Register for it here . It starts February 6 th and is going to set up your 2023 for amazing things! In this episode, we dive into 3 specific ways to unlock your financial potential. I've seen the stats and talked to enough people to know that in general, we aren't doing well when it comes to our mindset and money. 25%...
152. The Power of Storytelling in Fitness - An Interview with Mason Benewald 17.01.2023 55:07
*Attention – Check out and register for the Unlock Your Financial Potential Challenge here . It starts February 6 th . Mason Bendewald produced and directed the smashing success P90X. I can't think of anyone who has more experience helping trainers in front of the camera. The skill of effectively communicating and connecting digitally is one worth developing and it's only going to become more imp...
151. Turning Lemons Into Lemonade - An Interview with Shark Tank Entrepreneur Zack Schreirer 10.01.2023 48:17
In 6th grade when many kids are playing without a care in the world, Zack Schreirer had some pretty severe symptoms before finding out he was a type-1 diabetic. He certainly didn't let that stop him. In fact, he made it to my favorite show, Shark Tank to pitch his healthy, egg-white chips, Quevos. He got a deal with a shark and now has another business he's passionate about, helping people impr...
150. The Shocking Reality of Success - An Interview with Gilad - Part 2 05.01.2023 33:44
A couple of weeks ago we had Jaime Brenkus from 8-Minute Ab fame on the show. Today, we have another fitness giant on the podcast to kick-off the new year. Gilad wins the award for the longest running fitness program on television, surpassing Jack Lalanne! You don't have a successful 40 year career without learning a thing or two about what it takes. On one level I was surprised how much Gilad...
149. The Shocking Reality of Success - An Interview with Gilad - Part-1 03.01.2023 29:20
A couple of weeks ago we had Jaime Brenkus from 8-Minute Ab fame on the show. Today, we have another fitness giant on the podcast to kick-off the new year. Gilad wins the award for the longest running fitness program on television, surpassing Jack Lalanne! You don't have a successful 40 year career without learning a thing or two about what it takes. On one level I was surprised how much Gilad...
148. The Simple Wealth Building Plan 27.12.2022 18:00
Since Christmas is 2 days behind us and we are preparing to enter a new year, I wanted to give you something short AND valuable today/this week. Enter the Simple Wealth Building Plan . Many people make wealth building much more complex than it needs to be. With that said, it can get hard. The way to make it the hardest is to not have a plan. You also need the right plan , one you can internal...
147. 8-Minute Success - An Interview with Jaime Brenkus Part 2 22.12.2022 28:47
Part 2 of my interview with Jaime (8-Minute Abs) is as good as the first. Jaime was selling millions of products before many of us were either born or were in business. We can learn a ton from him. Be sure to listen to Part 1 as well. Here are the notes from the first one: If you were around in the 90s, you most definitely remember the 8-Minute Abs exercise video. It was so popular, there's a f...
146. 8-Minute Success - An Interview with Jaime Brenkus Part 1 20.12.2022 30:20
If you were around in the 90s, you most definitely remember the 8-Minute Abs exercise video. It was so popular, there's a famous scene with Ben Stiller from Something About Mary about it. While the movie joked about it, 1.8 million people purchased it. The star, Jaime Brenkus joins me on the podcast for a 2-part show. Amongst other gems, Jaime shares a specific formula any fit pro can use to c...
145. What Savvy Fit Pros Know About Taxes 13.12.2022 21:05
When I first started my business, I had no idea how taxes worked. I just worked hard until I brought in decent money. I was shocked when my accountant told me, "You need to pay 6K in taxes." Six thousand? I didn't even have six cents. I've learned a lot since then. Many people think (or at least act) like the tax year ends on April 14 th so they do what they can, usually, in April or later, to get...
144. How Long Does it Take to Become Wealthy? 06.12.2022 19:12
Jon Rohn said, "Become a Millionaire, not for the money but for the person you become." I can attest to the fact that I am a better person now that I've implemented certain character traits, behaviors, and habits with my money. Not always, but generally, a financially successful person who is confident, generous, and hard working is going to have a better marriage than someone who is drowning in...
143. The Most Overlooked Yet Powerful Money Principle 29.11.2022 22:02
It seems like the more people "chase" money, the less they actually have and the more miserable they become. It seems counter-intuitive but I've seen the opposite play out. The more people focus on internal things like the person they are becoming, the more they end up with and the happier they become. One of the areas that most people aren't inclined to look at when desiring a better financial fu...
142. The 7 Habits of Wealthy Fit Pros 22.11.2022 25:50
There's a famous quote that says, "We are what we repeatedly do. Excellence, then, is not an act, but a habit." Depending on where you look it was either Aristotle, Will Durant, or me. Lol We all know that the habits we do each day, over time, make who we are. For the most part, you can look at the habits someone does each day and determine where they will wind up. This is true for every area in...
141. The Surprising Way to Make a Fortune 15.11.2022 22:23
Jim Rohn said, "Learn to work harder on yourself than you do on your job . If you work hard on your job you'll make a living, if you work hard on yourself you'll make a fortune. Today, we're diving into the nuts and bolts of that. Most people are focused on the wrong things when it comes to making money. Rather than focusing on making money, I think we'd be better served focusing on becom...
140. Running to Financial Independence - An Interview with David Ward 08.11.2022 27:35
David Ward blogs at www.runnersfi.com . He has a fascinating story that I know you'll be better for listening. I had him on the show to share how he transformed both his fitness and his finances. We talked about some really timely topics. Some economists out of Harvard and MIT recently published an article suggesting younger people shouldn't invest. Dave shares his opinion on the research. Th...
139. How to Handle Money During a Recession 01.11.2022 26:11
Since today is my birthday, I wanted to give you a gift! Lol Check out my advice on what to do with your money during a recession. Are we in a recession? Should we spend money or save it? What should we buy and what should we invest in? All of these questions and more are answered in today's show. Enjoy the show and as always, thanks for tuning in! By the way, be sure to connect with me on Insta...
138. 6 Steps to Becoming a Sales Machine 25.10.2022 25:03
Piggybacking off last week, today we are diving into the actual sales process. Many people overcomplicate sales whereas I prefer to keep it simple. In today's show, I share a 6 step formula that has been responsible for an obscene amount of sales over the years. Listen in and see what you can implement immediately into your sales process. Sometimes a slight tweak can result in a gigantic leap!...
137. $49,522 in Sales in 30 Days 18.10.2022 22:08
Cash can flow two ways, in or out. As a financial coach, I often talk about the importance of watching the out outflow. People are surprised when I tell them that when we started clawing my way out of 130K in non-mortgage debt, we were making less money than when I got into it (A solid 6-figure income). For many people, this is a crucial step. We want to make sure that the money going out is act...
136. How and When to Scale - An Interview with Jason DeRose 11.10.2022 34:09
I'm excited for you to hear my interview with Coach Jason DeRose. Jason owns multiple gyms as well as a growing supplement, and real estate company to boot. Needless to say, he knows a thing or two about scaling. While it appears to be all rainbows and unicorns, Jason is no stranger to struggle. He opens up about what it was like to go from a gym "failing" to finding even greater success. Jaso...
135. How Much is Your Money Worth? 04.10.2022 17:04
We've all heard of the importance of starting to invest early. "Time in the market" is the key since we can't time the market. It's an interesting topic to discuss at this time where the stock market is having a rough go. I'm not sure about you but I went from feeling like I had all the time in the world to realizing I don't have as much as I thought in a heartbeat. In today's show, I share my...
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