PEARLER
Your Fairy Webmother
A podcast for solopreneurs building unapologetic, heart-led brands online. Hosted by me, Katie Zana of PEARLER - an OG millennial web designer and all-round digital fairy (with an Aussie accent). We go deep into my favourite topics: ꩜ Intuitive business ownership꩜ Authentic branding꩜ Spiritually-infused web design꩜ Cringe-free marketing꩜ The nitty gritty tecchy stuff꩜ Using templates to quantum leap your biz꩜ Squarespace, Shopify and Flodesk emailSisters who identify as hyper-creative, neurospicy, weird, woo or taboo will feel at home here. Cos for us, business *is* THAT deep.
Where to listen?
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Episodes
THE ARCHETYPE BENEATH YOUR MUGGLE JOB TITLE 05.05.2026 24:02
꩜ → artist feeling suffocated being a 'graphic designer'? intuitive mystic feeling forced into linear time? healer who despises job titles at all?? in this ep, I explore 4 archetypes that sit at the core of most of my client's job titles: artist, the healer, the mystic and the courtesan - and what they actually desire beneath their “muggle” job titles. i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ- ✓ why so man...
THE CLIENT-TO-BESTIE PIPELINE 09.07.2025 15:43
in this first episode, i’m talking about the real ROI of my business: fangirls, friends and full-blown besties that started in the DMs and became soul-level connections. this is what I call the client-to-bestie pipeline™ and it's why relational business is not just “nice to have” - it’s the whole bloody point. i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ- ✓ how to attract aligned clients through authentici...
SELLING SANS CRINGE 09.07.2025 13:42
in this episode, i unpack why selling can feel SO charged. especially for femme, neurodivergent, intuitive people who carry a healer archetype + how we can reframe it with softness, magnetism and integrity. less barking, more beckoning. let’s make it weird and high-converting. i yap to you about -ˋˏ ༻❁✿❀༺ ˎˊ- ✓ the feminine self-sacrifice wound in business ✓ masculine vs. feminine marketing traps...
THE WITCHIEST SH*T ON MY WEBSITE 09.07.2025 10:04
let’s talk intention, spellcraft, unicode sparkles and reverse manifestation, cos your website isn’t *just* a sales tool. it’s a digital altar. in this episode, i finally crawl out of the spiritual closet (fully) to share the most magical things i bake into my sites + templates + how you can enchant your own brand ecosystem with love, weirdness, and aesthetic witchery. i yap to you about -ˋˏ ༻❁✿❀༺...
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