Your Digital Marketing Journey

Join me as I interview Sima and Deepma, the founders of The Confident Communicator . College friends, who then became business partners, Sima and Deepma are passionate about providing much-required communication skills to children. Through their workshops, they provide a platform for children to be comfortable expressing themselves. You can check out their website here . 0:52 Deepma kick-starts th...

Podcast listener base has been steadily growing over the last few years but has picked up speed in 2020. For a business, this is an opportunity to create content that listeners like and can relate to the brand. A business podcast can help drive brand awareness and eventually become a lead magnet. Link to download the podcast guide. My course on Graphy This podcast is part of the weekly blog that I...

80% of marketers say that videos help them increase sales. And why not, people watch 100 mins of video every day! Marketing through video connects you with your audience. So, let’s find out how to use video for marketing. · Explainer video example from Google Voice · Product demo video by Asana · FAQ type video by Dyson · My customer testimonial video My course on Graphy This podcast is part of th...

43% of people use social media to research a brand. And brands know that what people see on social media can influence them to buy. Businesses can use social media to generate leads and sales organically. So, in this episode, I’m sharing 6 tips to strategize your business’s social media. Link to the blog for the infographic. Link to my course on Graphy. This podcast is part of the weekly blog that...

Networking helps to build trust about your business and gains you referrals. And in today’s world, a lot of networking is done through social media. Let’s look at how you can network using your social media profiles. Read my blog about being a thought leader on LinkedIn. Link to my course on Graphy. This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital ma...

Landing pages are often used for paid campaigns to drive traffic to a specific page after people click an ad. But if you have evergreen content on that landing page, then you can use it to bring organic traffic to your page, all year round. Let’s look at what SEO landing pages are and how to use them. Link to Zoho’s landing page This podcast is part of the weekly blog that I write to help entrepre...

Webinars are a good way to connect with new customers and drive sales. You have the undivided attention of people for 30-45 mins. An they will have a chance to know more about how your business can help them. So, plan one for your business today with the tips I give you in this episode. If you want to see an example of a pre-recorded webinar, check out my webinar to introduce you to digital market...

Did you know that companies that nurture leads generate 50% more sales-ready leads at 33% lower cost? Lead nurturing is the process of keeping in touch with your leads and nudging them towards making a purchase from you. In this episode, I will help you devise your lead nurturing strategy. Read the blog here . Here are the links that I refer to in this episode. S1 Ep14 - Improve your email marketi...

What is organic marketing?   Any marketing that is free, is called organic marketing.  In this episode, I provide more information about organic marketing. I first discuss the advantages and disadvantages of organic marketing when compared to paid marketing. Next, I give you a 4-point checklist to complete before you start organic marketing for your business. This podcast is part of the...

Starting next week, I'll be covering 8 organic growth strategies for your business. I'll also talk to an entrepreneur who will share her/his experience with organic strategies. Tune in for season 2!

Relevant organic search traffic is the best kind for your website. In this episode, I talk about how to use Google Search Console to understand where this traffic comes from. Once you know that, you can take actions to improve this traffic.  Read the blog here: https://bit.ly/2CTmgZy This ends Season 1 of my podcast. I'll be back with Season 2 soon!

Email marketing is not dead, yet. With the right email marketing strategy, you can continue to stay in touch with your leads and nudge them towards a purchase.  In this episode, I will talk to which metrics are good indicators of performance. As a next step, I talk about what actions you can take to improve that performance. Read the blog: https://bit.ly/38Wcm5o

Optimising your ads to improve your social media marketing performance is a key part of digital marketing. In the second part of this topic, I will talk about additional metrics that you can use to optimise your ads. These metrics are demographics based and help you to maximise the ad performance. Read the blog: https://bit.ly/2VTDGvB

Know about the metrics that improve your social marketing ad performance. In this episode, I will talk about different metrics and what they mean. For each metric, I will tell you how you can improve them by looking at the results.  Read the blog: https://bit.ly/2VAeGcP

Marketing with website analytics data as your guide can improve your strategy significantly. I will talk about the important metrics of your website, that you can see in Google Analytics. I explain them in detail in the blog. I have also included a bonus strategy document that will help you plan your marketing strategy using the website analytics data. Read here: https://bit.ly/3ecwukC

Digital marketing analytics data tells you how your marketing strategy is performing and where to improve it. Through this episode, I will help you get started on your analysis. I will introduce you to various channels whose performance impact you the most. In subsequent episodes, I will pick each one of the individually and go into the details of the data. Read the blog: https://bit.ly/2MJuHZi

I interview Chandni Dassani, founder of Etaasa . I want to know how she created her brand's marketing strategy and executed it.  1:04 Chandni talks about why she wanted to start this business.  2:43 Etasaa's marketing is done in-house by Chandni. She explains how she researched the customer to identify their niche.  4:37 When Etasaa migrated their marketing online, they made a decis...

Automating your tasks can help your marketing campaigns to be more effective. I will talk about two such tools - Zapier and IFTTT - that helps to automate your tasks. Both have their advantages, which I have covered in this episode. Read the blog here: https://bit.ly/2XtxuKR

What is a LinkedIn influencer? And how does it help market your brand? In this episode, I tell you some of the things you can do to improve your influence on LinkedIn. I give you simple tips to improve your post reach, which helps maximum people to know about you and your brand. Read the blog here: https://bit.ly/3bFD2XH

Email marketing is an effective strategy to stay connected with your customers. In this episode, I talk about the 3 type of emails that you can start with. These emails will help you to kick-start your email marketing. Read the full blog here: https://bit.ly/2YWBsOG

How do you reach new customers on an ongoing basis? In this podcast, I will talk about what leads are and how to generate leads for your business. I share a 4-step approach to create your lead generation strategy. Read the full blog here:  https://bit.ly/35yq2lf

In part of this topic, I talk about how to improve our Facebook page metrics. I will look at reach, engagement and follower count of your Facebook page and provide tips to improve each of them. Read the full blog here: https://bit.ly/3eYmcWX

It is important to know which metrics in Facebook provide you with an indicator of success. In part 1 of this topic, this episode covers the 3 most important metrics. I explain about the industry benchmarks for each metric and what insights can be gleaned from those metrics. Read the full blog here: https://bit.ly/2Yb2f9l

Instagram is a great platform to interact with your followers and gain new ones. In this episode, I will share some strategies on how to increase your reach. I talk about a hashtag strategy and using stories to increase your engagement  Read the full blog here: https://bit.ly/2xeqqss

I will talk about WhatsApp Business and how businesses can use it to promote their products. WhatsApp Business has certain features that help a business manage it's communication and improve it's reach. Let's look at the features of creating automated messages, away messages and product catalogue. Read the full blog here: https://bit.ly/2W02NfG