Pallavi Tyagi

Your Digital Marketing Journey

Business EN ↓ 100 episodes

Need help on your digital marketing journey? Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business. Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful. Intro music: Guitar Strut by Lorenzo's MusicOutro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops

Be sure to visit the podcast's website and support the creator: www.26techservices.com

Author

Pallavi Tyagi

Episodes

S7 Ep1- Unboxing Entrepreneurship: Growing through partnerships 14.07.2022 30:59

With our very first guest, Dr. Sonali Dasgupta, we literally ‘unbox’ our first episode of ‘Unboxing Entrepreneurship’.   We talked about how she has used partnerships with other businesses to grow her business!   Dr. Sonali Dasgupta is the founder of STEMonsters - a learning ecosystem for children. She is a research scientist by profession, an entrepreneur by choice, an educator by passi...

S7: Introduction to Unboxing Entrepreneurship 08.07.2022 0:34

Presenting a new season! "Unboxing Entrepreneurship" series is for all you budding entrepreneurs and business owners! I will be joined by many entrepreneurs from different fields, sharing their expertise. Launching from next week! Stay tuned.

S6 Ep 9- Setting goals as a Small Business - The Why and How! 27.05.2022 6:19

You may have started your business because you're passionate about something, but that vision can quickly turn into a nightmare if you're not careful and don’t have any direction to follow. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their busin...

S6 Ep 8- Factors to Consider while Switching Marketing from Offline to Online 20.05.2022 7:00

Switching marketing from offline to online? There are many factors to consider but it gets easier if you know your audience inside-out.  Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please...

S6 Ep 7- How to Approach Marketing for a Niche Audience? 13.05.2022 7:04

The trait of a successful business serving a niche audience is being a specialist that caters to a specific group of people. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through th...

S6 Ep 6- What are the different stages of customer awareness for a Business? 06.05.2022 7:36

Customer awareness is a crucial concept for any business.  Let’s look at the different stages of customer awareness you need to know. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do...

S6 Ep 5- How to Market your product or service when your Buyers are not the Users? 29.04.2022 6:04

When the buyers and users are not the same, the key is to find a strategy to keep a balance between both parties and keep them aligned! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so...

S6 Ep 4- 5 Reasons Why Seeking Customer Feedback is Important for a Small Business 22.04.2022 7:28

Let’s dive deep into what happens when you start validating the viability of your product or service through customer feedback. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through...

S6 Ep3 - Why WhatsApp Marketing is a boon for Small Businesses? 15.04.2022 8:39

A quick and handy communication tool is a must to have for communication & transactions with your audience.  Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the conta...

S6 Ep2- What is a USP and why every Entrepreneur MUST have one? 08.04.2022 6:41

If you don’t have a defined USP, you’ll have a hard time convincing your ideal customers as to why should be buying your product, that's the reason why an Entrepreneur must have a USP. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses...

S6 Ep1- Entrepreneurial Marketing – Everything you need to know! 01.04.2022 8:17

S5 Ep10 - Marketing mistake 9: Not investing in marketing partnerships 11.02.2022 6:40

Marketing partnerships with other businesses for is an easy way to increase your reach.  Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26...

S5 Ep9 - Marketing mistake 8: Not saying what customers want to hear 28.01.2022 4:46

Are you making the mistake of only talking about yourself? What customers want to hear is how you can help them. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact fo...

S5 Ep8 - Marketing mistake 7: Not having a 360 degree approach to digital marketing 21.01.2022 5:30

Working with one marketing channel alone is not recommended. Here's why you need a 360 degree marketing approach. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact f...

S5 Ep7 - Marketing mistake 6: Not knowing the important digital marketing KPIs 14.01.2022 6:26

For marketing to be successful, you have to focus on the correct digital marketing KPIs. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Tech...

S5 Ep6 - Marketing mistake 5: Not being consistent 17.12.2021 5:57

"Marketing is a marathon, not a sprint" Understand that marketing takes time to show results, so be consistent. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact for...

S5 Ep5 - Marketing mistake 4: Not having a customer persona 10.12.2021 7:34

If you're selling to everyone, then you're selling to no one! In this episode I talk about the importance of customer personas for your business. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, pl...

S5 Ep4 - Marketing mistake 3: Are you getting enough marketing conversions for your budget? 03.12.2021 6:33

How do you know if your marketing campaign performed well? Here's how to determine the conversion rate of every marketing channel. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so thro...

S5 Ep3 - Marketing mistake 2: Not having a marketing budget for a small business 26.11.2021 7:17

Not having a marketing budget for your small business can jeopardise your growth. Here's how you can plan one. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form...

S5 Ep2 - Marketing mistake 1: Difference between sales and marketing 19.11.2021 5:32

In this season, we are talking about the common marketing mistakes that entrepreneurs make.  The first one I'm going to discuss is a fairly typical one, especially for product-based businesses. And they make the mistake of focusing just on sales rather than marketing. Before we go into why this mistake is so crucial and how to fix it, let's grasp the difference between sales and marketing. Bo...

S5 Ep1 - My journey | How to market your business as a first-time entrepreneur 12.11.2021 7:05

Welcome to the fifth season of my podcast! This season, I’m going to talk about my personal story as an entrepreneur and then a marketer. I’ll be sharing the learning from my entrepreneurship journey in the hope that it helps you understand how to market your business. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog th...

Friday Funda 6 - Whose job is it to market the company? 15.10.2021 1:32

Do you believe that marketing is just the marketing team's job? Actually, marketing is more than a new ad campaign, an email series, or a promotion. Simply put, it is talking about your business to as many people as you can. So, from the last employee to the business owners, marketing must be a part of everyone's job description. Book a free 30-mins 1:1 consultation with me or check out my free ma...

Friday funda 5 - Help your customers to help your business 08.10.2021 1:25

This may sound counter-intuitive, but you'll be surprised how effective it is! Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Ser...

Friday Funda 4 - Understanding your buyer's journey 01.10.2021 1:33

What is a buyer journey and why do you need it? Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their businesses. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services. Liked what you heard? Su...

Friday Funda 3 - How to pitch to a buyer? 24.09.2021 1:29

Welcome back to another edition of the 'Friday Funda' marketing instructional series. If you keep talking about 'what you do,' the conversation will become tedious. This is what your buyer is least interested in. So, let's get started and learn how to make the conversation interesting for your buyer. Book a free 30-mins 1:1 consultation with me or check out my free marketing resources . This podca...