Gary Marra
Your Customer, Your Success
Your Customer, Your Success is a business leadership podcast focused on how client-centric strategy drives sustainable business growth. Hosted by Gary Marra, Client Strategy Advisor, the show features candid conversations with founders, executives, and operators who understand that leadership behavior, operational discipline, and client focus are part of the same growth engine. Each episode explores the connection between customer experience, employee experience, governance, and financial performance. Guests share practical lessons on building durable client relationships, scaling with clarity...
Where to listen?
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Episodes
Corporate Social Responsibility Today: How CSR Drives Loyalty, Talent, and Trust with Suzanne Smith 10.12.2025 46:47
In this episode of Your Customer, Your Success, Gary sits down with Suzanne Smith, a nationally recognized voice on social impact and corporate social responsibility (CSR). Suzanne is the founder and CEO of Social Impact Architects, creator of the Social Trendspotter blog, a TEDx speaker, and a professor of social entrepreneurship, CSR, and ethical leadership&nb...
What Kitchens Teach Us About CX: The Power of Mise en Place 26.11.2025 14:11
In this Thanksgiving solo episode, Gary breaks down one of the most fundamental concepts in the culinary world — mise en place (“everything in its place”) — and shows how it offers a powerful operating principle for customer experience, client success, and leadership. Using stories from busy kitchens, real-world onboarding challenges, and decades of experience working with complex inst...
Social Media Customer Care: Conversations That Drive CX ROI with Brooke B. Sellas 19.11.2025 51:52
Social Media Customer Care: Conversations That Drive CX ROI — with Brooke B. Sellas Guest: Brooke B. Sellas — Founder & CEO of B Squared Media , author of Conversations That Connect , LinkedIn Learning instructor, adjunct lecturer, keynote speaker, and host of the Social Media CX Podcast . Episode Summary In this episode, Gary sits down with Brooke B. Sellas to discuss...
Pulling CX Off the Rocks: Fixes, Fundies, and the Future with JP Dumas 12.11.2025 47:41
🎙️ Your Customer, Your Success — Episode 32 Pulling CX Off the Rocks: Fixes, Fundies, and the Future Guest: JP Dumas, CX & Retention Strategist, Founder of CX & Growth Strategies LLC, and Partner at CX on the Rocks Most companies don’t lose customers in one big splash...they lose them in many small, inconsistent ones. In this episode of Your Customer, Your Success, Gary Marra s...
The Human Side of AI in Customer Success: Efficiency, Adoption & the Human Touch with Alon Ahronberg 29.10.2025 43:42
🎙️ Episode 31: The Human Side of AI in Customer Success | Efficiency, Adoption & the Human Touch Guest: Alon Ahronberg, Vice President of Customer Success at Atera In this episode, Gary Marra talks with Alon Ahronberg about how he is applying artificial intelligence to help reshape Customer Success at Atera. Alon explains why his team treats AI not as a cost-cutting tool but as a way to...
YOLO Solo III: Managing Relationships by Decoding Behavior, Defusing Conflict, and Leading with Clarity 22.10.2025 38:37
In this solo episode, Gary shares his insights on Managing Relationships — the mindset and models behind working more effectively with people, especially those who are challenging. Whether you're in Customer Success, leading a team, or navigating cross-functional relationships, understanding human behavior is essential to leading more effectively. Gary walks you through the OCEAN...
Manifesting Better CX: From Cybersecurity to Customer Loyalty with Alison Dixon 08.10.2025 42:02
In this episode of Your Customer, Your Success , host Gary Marra sits down with Alison Dixon , Chief Customer Officer at Portnox , to explore what customer experience looks like in one of the world’s most high-stakes industries — cybersecurity . Alison shares how she built Portnox’s CX organization from the ground up, why time-to-value matters more than ticket c...
Agentic AI, What's Hype and What's Reality: Chris Hood on What It All Really Means 24.09.2025 41:47
Summary In this episode, Gary Marra and Chris Hood delve into the concept of Agentic AI, exploring its definitions, misconceptions, and the reality versus the hype surrounding it. They discuss the importance of prompts in AI functionality, the distinction between agentic AI and automation, and the current state of AI applications. The conversation emphasizes the need for realistic expectations reg...
Customer Success Beyond SaaS: Amber Monroe on Healthcare CX 10.09.2025 42:59
Summary In this episode of Your Customer, Your Success , Gary Marra sits down with Amber Monroe , Senior Vice President of Customer Experience at Paradigm Senior Services . With two decades of leadership in healthcare, Amber has mastered the art of turning complex systems into meaningful relationships that deliver measurable impact. From revenue cycle management and compliance to...
CX, EX, and Everybody on the Bus: Driving Real Change in Organizations with Kris Wauters 27.08.2025 59:51
CX, EX, and Everybody on the Bus: Driving Real Change in Organizations with Kris Wauters Why real change starts with people, not technology — and how leaders can bring everyone on board. In this episode of Your Customer, Your Success , Gary Marra speaks with Kris Wauters, founder and Managing Director of Gung-Ho Management, about the real drivers of transformation: people, culture, and leade...
Turning Culture into Customer Success: CEO Insights from Matt Feiner 13.08.2025 41:20
Summary In this conversation, Matt Feiner, a transformational CEO with over 30 years of experience, shares insights on leadership, corporate culture, and the importance of listening to employees during times of change. He discusses his journey of taking over a company after a long-standing CEO, the challenges of evolving corporate culture, and the significance of hiring for cultural fit. Matt emph...
Coaching for Success and Reduced Turnover with Francie Jain 30.07.2025 41:22
Summary In this conversation, Gary Marra speaks with Francie Jain, the founder and CEO of Terrawatt, about the critical role of coaching in organizations. They discuss how Terrawatt operates as a B2B coaching marketplace, emphasizing the importance of psychological safety in fostering employee engagement and reducing turnover. Francie shares insights on the measurable outcomes of coaching programs...
YOLO Solo II: Agentic AI, Savannah Bananas, and Aerated Putting Greens 23.07.2025 28:53
Summary In this solo episode of Your Customer, Your Success, Gary Marra discusses various topics, including the misconceptions surrounding agentic AI, the innovative customer experience strategies of the Savannah Bananas, and a unique approach to golf course management. He emphasizes the importance of understanding AI's limitations, the need for engaging customer experiences, and how to turn poten...
How Trust Fails When Blame Leads — Escaping the Villain Trap with Chris Gillen 09.07.2025 51:25
Summary In this conversation, Chris Gillen, CEO of Caller Base AI and author of The Villain Trap, discusses the dynamics of leadership accountability, the impact of blame culture on organizations, and the importance of employee experience in delivering great customer experience. He introduces the concept of the 'Villain Trap,' where leaders often blame others for failures instead of taking account...
Fixing the Job Search Experience with Bill Kasko: Real Talk from a National Recruiting CEO 25.06.2025 55:25
Summary In this conversation, Gary Marra speaks with Bill Kasko, President and CEO of Frontline Source Group, about the current state of the job market, the impact of technology on employment, and effective job search strategies. Bill shares insights on the importance of a strong professional network, the unique People. Process. Service. ™ framework his company employs, and the innovative five-yea...
CX and Democratizing Financial Planning: Shruti Joshi’s Triple Win Approach at Facet 11.06.2025 43:38
Summary In this conversation, Shruti Joshi, President and COO of Facet Wealth, discusses the transformative approach to financial planning that focuses on accessibility and member-centricity. She highlights the challenges faced by millions of Americans who lack access to quality financial services and explains how Facet Wealth's flat fee model builds trust and encourages meaningful client relation...
From Imposter Syndrome to Influencer: Rachel Provan’s Leadership Playbook for First-Time Managers 28.05.2025 55:08
Episode 19: From Imposter Syndrome to Influencer: Rachel Provan’s Leadership Playbook for First-Time Managers SUMMARY In this episode of Your Customer, Your Success , Gary Marra sits down with Rachel Provan, founder of Provan Success and host of The Psychology of Customer Success . Rachel shares her journey from a high-performing individual contributor to an overwhelmed first-time mana...
The Psychology Behind Retention: Building Customer Success by Design with Alyssa Nolte 13.05.2025 35:28
In this engaging conversation, Gary Marra is joined by Alyssa Nolte who shares her unique journey from a startup founder to leading TruVue, a customer intelligence platform. She discusses the importance of understanding customer psychology, common mistakes companies make in their approach to customer experience, and the significance of building trust and relationships with customers. Alyssa emphas...
Analyze First, Map Later: Dave Seaton's Approach to Effective Journey Mapping 29.04.2025 51:49
In this conversation, Gary Marra and Dave Seaton delve into the intricacies of journey mapping, focusing on the Dave’s DARMA method ™. They discuss the importance of understanding customer experiences, common pitfalls in journey mapping, and the steps involved in the DARMA method, and then purposely focus on the FIRST A or the “Analyze” phase. The conversation emphasizes the need for thorough rese...
YOLO Gary Goes Solo 22.04.2025 37:32
In this solo episode, Gary Marra reflects on his journey in podcasting, the importance of client experience, and the distinction between transactional and relationship-based business models. He emphasizes the need for businesses to manage relationships effectively, regardless of whether they operate in B2B or B2C spaces. The episode also touches on the implications of AI in customer interactions a...
From Soft Skill to Superpower: Strengthening Your Storytelling Muscle with Andrew Carothers 08.04.2025 45:33
In this conversation, Andrew Carothers shares his insights on the art of storytelling, emphasizing its importance in business communication with award-winning host Gary Marra. He discusses the role of storytelling in customer experience (CX) and how it can be used to inform and influence audiences. Andrew outlines a structured approach to storytelling, starting with understanding the purpose of co...
Outside the Box, Inside the Experience: How Mark Stern Unlocks CX 01.04.2025 53:03
In this episode, Gary Marra interviews Mark Stern, founder and CEO of the Custom Box Agency, to discuss how his company optimizes customer journeys through innovative physical box experiences. They dig into the power of packaging experience , the art of standing out in a crowded market, and how thinking outside the box —literally and figuratively—can revolutionize customer engagem...
BPO Evolution: How OP360 Delivers 5-Star CX Globally 18.03.2025 39:31
Summary In this episode of 'Your Customer Your Success', host Gary Marra speaks with Josh Nutter, Vice President of Business Development at OP360. They discuss the mission of OP360 in enhancing customer experience through outsourcing, the challenges faced in the industry, and the importance of training and managing outsourced teams. Josh shares insights on the role of AI in customer service, the m...
Managing Your Customer Journey Right with Stacy Sherman 11.03.2025 40:52
Summary In this episode, Gary Marra welcomes Stacy Sherman, a renowned Customer Experience (CX) leader, speaker, and author, to explore how businesses can create impactful customer journeys by aligning CX with business goals. Stacy shares her thoughts on what it means to 'do CX right’, emphasizing the importance of understanding the customer journey, empowering employees,...
Bridging the Trust Gap with Involvement Culture with Tim McCleary 04.03.2025 54:27
Bridging the Trust with Involvement Culture - Tim McCleary, Episode 11 In this conversation, Tim McCleary discusses the critical role of company culture and employee engagement in driving organizational success. He introduces the concept of 'involvement culture,' which emphasizes trust, empowerment, and connection among employees. Tim highlights the alarming statistics of employee disengagement an...
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