Your Christmas Light Business | Systems, Marketing, Pricing, Make Money, Start a Business

This episode is a little different. Instead of covering a specific topic, Cory pulls back the curtain and shares what's been happening inside the business during the month of May and how Paradise Lights is preparing for the upcoming Christmas season. From family vacation and business lessons learned while being away, to residential renewals, commercial contract follow-ups, inventory organization,...

A lot of successful Christmas light companies start as side hustles. In fact, that's exactly how many business owners get their start. But at some point, if you want premium customers, better employees, higher pricing, and real business growth, you have to stop operating like it's just extra money. In this episode, Cory talks about the advantages of starting small, why the side hustle model works...

Ever get done with Christmas light takedowns and wonder what you’re even supposed to focus on next? Feel like every season turns chaotic because things never fully get organized after Christmas? Want to stay busier year-round and avoid starting every season behind? In this episode, I’m breaking down my list of things every Christmas light installer should be doing after takedown season ends if the...

In this episode, Cory breaks down the real pros and cons of residential vs commercial Christmas lighting based on real-world experience in the industry. From pricing, scheduling chaos, and customer expectations to property managers, callbacks, cash flow, and upsell opportunities, this episode dives into what each side of the business actually looks like behind the scenes. If you’ve ever wondered w...

If your employees are constantly asking different people the same questions, stepping on each other’s toes, or nobody really seems to know who’s responsible for what — this episode is for you. In this episode, Cory talks about how adding structure and clear employee titles helped reduce confusion, improve communication, and create more accountability inside his lighting business. We break down why...

In this episode of Your Christmas Lighting Business, I’m breaking down 3 things I would do completely differently if I was starting or trying to grow a Christmas light business today. From pricing mistakes and undercharging jobs to building better systems and figuring out how to stay busy year-round, I’m sharing some of the biggest lessons I learned the hard way while growing my lighting business....

In this first episode of Your Christmas Lighting Business, I’m sharing how I got started in the Christmas lighting industry — from learning the business in Kansas to moving to Florida and starting completely from scratch with no customer base, contacts, or roadmap. I’ll talk about some of the biggest lessons I learned early on, mistakes I made trying to grow the business, and what building a light...