Your Business Bestie

Everyone is fighting for attention online—but what if your next best customer doesn't come from Instagram or Facebook? In this episode, we're talking about the offline guerrilla marketing strategies that still work and why they may be the missing piece in your business. Inspired by the early marketing tactics that helped build Kendra Scott into a household name, you'll discover how real-world conn...

Is your business in a slower season? Before you start cutting your marketing budget, pausing your emails, or disappearing from social media, listen to this episode. One of the biggest mistakes entrepreneurs make is treating every slowdown like a crisis. But the businesses that survive—and eventually scale—aren't the ones that avoid slow seasons. They're the ones that know how to use them. In this...

Have you ever looked at a piece of content you created and thought, "This makes perfect sense... why isn't anyone buying?" The answer might be simpler than you think. In this episode of Your Business Bestie , we're diving into one of the biggest marketing blind spots business owners face: creating marketing for people who think exactly like they do. You'll learn about the four different buyer type...

If you feel like you're constantly posting, creating content, showing up on stories, and still struggling to create predictable revenue, this episode is for you. In this episode of Your Business Bestie , we're breaking down one of the biggest misconceptions in online business: Social media is not a sales strategy. Because social media was never designed to consistently convert on its own. Inside t...

If you've ever thought email marketing was outdated, this episode is for you. In this episode of Your Business Bestie , we're breaking down why email is still one of the highest ROI marketing channels available and why so many brands are leaving money on the table by doing it wrong. Because email isn't dead. Bad email is. Inside this episode, we cover: Why email continues to outperform other marke...

If your Instagram disappeared tomorrow, would your business survive? In this episode of Your Business Bestie , we're breaking down why not owning your audience is one of the most expensive mistakes you can make in business and why email is not optional if you want consistent, scalable growth. Because if you don't own your audience, you don't own your growth. Inside this episode, we cover: Why rely...

If you're relying on Instagram or TikTok for growth, you're building on rented land. In this episode of Your Business Bestie , we're breaking down why Pinterest is one of the most underrated growth channels right now and why it should not be optional in your marketing strategy. Because Pinterest isn't social media. It's a search engine that drives consistent, intent-based traffic over time. Inside...

If you're using AI to make business decisions, this episode might change the way you think about it. In this episode of Your Business Bestie , we're breaking down the dangerous side of AI in business and why relying on tools like ChatGPT for strategy could actually be costing you money. Because the problem isn't AI. It's how it's being used. Inside this episode, we cover: Why AI amplifies a lack o...

If your marketing feels like a bunch of disconnected efforts and your revenue reflects it, this episode is for you. Inside this episode of Your Business Bestie , we're breaking down what it actually takes to turn scattered marketing into a system that works together. Because growth doesn't come from doing more. It comes from doing the right things, in the right order, with the right strategy behin...

If you've been doing all the things in your business—but your growth still feels inconsistent—this episode is for you. Welcome to Your Business Bestie: Strategy, Systems & Scaling. In this first episode, I'm pulling back the curtain on who I am, how I got here, and why I'm so passionate about helping women build businesses that actually scale. Because this isn't just another marketing podcast. Thi...