You Should Talk To

Finding a good agency partner is not an easy task, and there are many critical factors to consider when picking out a new vendor — from trust and honesty to quality of work and accountability. But in the end, it's your relationship with the agency that matters most.  In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Casey Terrell, the CMO of Krystal. They talk ab...

Episode Summary Finding a reliable and trustworthy agency is never easy, and many different factors go into picking the best external vendor for your business. However, sharing the same values with your agency should be at the top of your list. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Mario Paganini, the VP of Marketing at Stord. They chat about the benefits...

In this episode of YouShouldTalkTo, our host Daniel Weiner welcomes Olga Andrienko, the VP of Brand Marketing at Semrush. Olga and Daniel get into the concept of gated content and the importance of agencies. They discuss building a brand, building a personal brand, and the difference between big agencies and smaller, specialized agencies. Guest-at-a-Glance 💡 Name: Olga Andrienko, VP of Brand Mark...

It's not uncommon for marketing agencies to present their offer as one of a kind. But, in reality, it doesn’t always work like that, as they often come across a client whose expectations they cannot meet. Therefore, the key to success lies in honesty and specializing in one or two things that will make an agency worth considering. In this episode of YouShouldTalkTo, we are joined by Drew Bruc...

Increasingly, businesses are seeing the benefits of partnering with a good marketing agency. But only some are open to suggestions or allow the agency to take the lead. Of course, as a client, you will have the final say, but encouraging open communication will help you take a project/campaign to the next level.  In this episode of YouShouldTalkTo, David Manders Jr, the WaterCraft Advertising Supe...

Brands cannot achieve everything alone, so their external agency partners are essential. And agencies could provide brands with more creativity, better design, decisive leadership, technical capabilities, etc. But for a successful partnership between a brand and an agency, both parties must have mutual understanding and trust. This is why companies are increasingly moving towards smaller, independ...

Branding decides how your audience feels about your company. A great promotion or marketing campaign may be enough to get a new customer through the door, but how that customer thinks about the brand determines whether or not they'll return. And many agencies can help you with that. While a lot of agencies are good at certain things, 80% of them wouldn't be suitable for you. Good agencie...

A successful client-agency is based on mutual communication and trust, but there are so many other factors, like proactiveness and creativity, that go into a successful client-agency collaboration. However, at the end of the day, the agency you choose to partner with should make your life easier. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Hedy Payghambari, the...

A good agency partner is often hard to find, and if you want to make your client-agency partnership work, you need to look for expertise and professionalism. But it's not only about the quality of work; it's also about the client-agency experience. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Tori Barlow, the VP of marketing at Allbound. They chat about...

Every company aims for a good reputation and puts a lot of effort into creating it. The same is the case with marketing agencies. But, it's a matter of luck to find one agency that can close every gap. Therefore, asking for recommendations is the number one thing to do, especially if you are a first-time agency seeker.   In this episode of YouShouldTalkTo, Leigh Chesley, the chief customer of...

Not all client-agency relationships work out. And if you've ever worked with an external agency, you know that there's a lot that goes into building a successful partnership. But transparent communication is one of the most critical aspects of creating a good agency experience. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Jennifer Chasteen, the CMO of S...

Episode Summary The client-agency relationship is a two-way street, and many factors go into building a strong relationship with an external agency.  But mutual trust is critical; so, prioritize trust and transparency over everything else if you want to make your partnership work long-term. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Allison Sparks, the head of...

Finding an external vendor is not an easy task, and you have to dig deep to find someone who truly meets your expectations. But there are many different types of agencies and approaches to choose from; so, how do you choose the right one for your company? In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Jodi Lebow, the director of Global Demand Gen at Hexagon. They t...

Community is very important, and as our guest aptly puts it, communities are the new Google. Therefore, as a business, if you want to be known within a community, you have to build a strong brand for yourself. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Kathleen Booth, SVP of Marketing at Pavilion. They talk about the rise of communities in the last few years, w...

When a company is looking to outsource work, it aims for a top-quality agency employing first-class professionals. But alongside quality work, mutual respect and trust turn a one-time collaboration into a long-term partnership. Therefore, building a culture of open communication is critical as it allows both parties to be clear about what is expected from whom and the steps required for reaching t...

According to Alan Magee, VP of Marketing at Empire Portfolio Group, big brands will always need general agencies, but most smaller, mid-sized brands are looking for partners who are experts in their niche. In this episode of YouShouldTalkTo, Alan gets into the difference between marketing for big brands and individual franchisees and how the marketing field has changed over the years. Alan and our...

Working with an agency is a huge time-saver as it allows you to focus on your expertise instead of jumping through hoops to do everything by yourself. But it takes patience to find the right agency to join forces with. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Bulbul Hooda, the CMO of Vella Bio, to discuss the benefits of working with an external partner. They...

To be successful in any industry, you need people, processes, and tools. But not all companies, especially at the beginning, have enough resources to do everything in-house. Therefore, they turn to agencies and freelancers to help them fill in the gaps. In this episode of YouShouldTalkTo, Nicole Wojno Smith, VP of Marketing at Tackle, joins our host Daniel Weiner to discuss company-agency/freelanc...

Episode Summary Collaboration between a company and a creative agency or a freelancer is inevitable these days. But finding a high-quality and trustworthy agency or an individual can be challenging. Thus, it is critical for any business to look for a team that invests in client-agency relationships. After all, a good relationship results in the desired end product.  In the first episode of YouShou...