You Should Talk To

In this week’s episode of YouShouldTalkTo, Srishti Handa and I talk about the pitfalls of AI, the skills she used to climb the corporate ladder, and how she and her team maintain the best agency relationships.  At this point, Srishti is done with cold calls. That means emails, DMs, and actual phone calls - do not call her. In fact, she was once the second most cold called person in the office! The...

In this week’s episode of YouShouldTalkTo, Anna Grant tells us why consumers are going offline and how her team is meeting that challenge head-on.  Anna starts us off with a hot take: she believes that a brand's issues with growth have little to do with driving traffic and more to do with positioning. Too many brands invest heavily in driving more visitors to their websites, assuming that an...

In this week’s episode of YouShouldTalkTo, Michele Morris tells us why consumers are going offline and how her team is meeting that challenge head-on. Consumers today are more connected than ever through smartphones and social media platforms, but they’re also starting to crave that IRL connection. This contradiction is driving a renewed interest in in-person experiences - meeting with friends at...

In this week’s episode of YouShouldTalkTo, Anne Mejia discusses how she strengthens her agency relationships and how a single phone call can make client/agency communication a whole lot simpler.  Modern marketing leaders need to balance innovation and brand integrity in an increasingly changing online landscape. There is a time and place for everything, including AI. Anne stresses that marketing l...

In this week’s episode of YouShouldTalkTo, Eric Tessel shares the worst cold calls he’s ever gotten on LinkedIn and the huge shift he’s seeing as everyone seems to be returning back to basics. There is still a level of professionalism and balance that has to be recognized when reaching out to potential clients. While standing out is important, there is a fine line between being memorable and appea...

In this week’s episode of YouShouldTalkTo, Meghan Irwin shares details of the pitch that blew her and her team away and how she’s being discerning about the shiny new tools AI companies are pushing out.  As we discuss Meghan’s newest agency partnership, facilitated by YouShouldTalkTo, of course, past agency experiences shape future decision-making. When teams go through a challenging partnership,...

In this week’s episode of YouShouldTalkTo, Ana Malmqvist shares what it really takes to build brands in a marketing environment that rewards speed, visibility, and constant output. Even if those rewards don’t help the company grow long-term. Ana Malmqvist offers a candid look at how modern marketing teams are navigating shifting consumer behavior, like trusting influencers over classic marketing,...

In this episode of YouShouldTalkTo , our host Daniel Weiner sits down with CMO of Petzey, Ameetess Dira, for a forward-looking conversation about leadership, marketing, agency partnerships, and the responsibility brands have to operate with purpose. At the core of Ammetess’s work is the drive to choose intention over noise and clarity over chaos. There is already so much bad in the world, and the...

In this week’s episode of YouShouldTalkTo, Kurt Uhlir shares his philosophy about marketing. It’s about trust, curiosity, and partnership. In today’s rapidly changing marketing landscape, it’s easy to get distracted by the latest dashboards, metrics, and buzzwords. But in reality, we need to be thinking about the big picture, rather than who gets credit for every little win. Kurt Uhlir opens the s...

In this week’s episode of YouShouldTalkTo, Jeff Jenkins shares what keeps him up at night as a CMO and how he looks to the younger generation for ideas on keeping consumers' attention. In an industry that’s constantly evolving, one thing is very clear: the pace of change isn’t slowing down. Marketing today is shaped by innovation that moves at lightning speed In essence, they are being asked...

In this week’s episode of YouShouldTalkTo, Angela Johnson shares her sharp insights on what it takes to thrive as a marketing leader in today’s increasingly fast-paced marketing world. From redefining customer engagement to reimagining internal leadership, Angela offers an in-depth look at how brands can stay relevant, resilient, and rooted in purpose as they move into the new year and beyond. Mar...

In this week’s episode of YouShouldTalkTo, Tony Billmeyer and Daniel Weiner dive into what it’s like to create and execute marketing strategies in the cannabis industry. The cannabis industry is standing at a pivotal moment. With federal legalization looming as a possibility, the question is less about “if” and more about “when.” Timing and structure will shape the path forward, but the real advan...

In this week’s episode of YouShouldTalkTo, industry leaders Nandini Anitha Nandakumar and Daniel Weiner dive into the realities of today’s marketing landscape.  Marketers have the difficult task of capturing their audience's attention while still staying true to their core brand. On top of that, consumers in the beverage industry aren’t exactly loyal; they have so many options that they don’t...

In this week’s episode of YouShouldTalkTo, Josh Martin and Daniel Weiner explore what it really takes to create standout social media marketing in an era dominated by fast content, algorithmic noise, and brand FOMO.  Josh kicks things off with a very strong opinion about repurposing content: yes, reuse it, but make it native. Simply copying and pasting won’t cut it anymore. A post that works for I...

In this episode, we’re talking to Makoto Rheault-Kihara, VP of Growth at Hopper. Marketing in the travel industry is changing in more ways than one. Leaders are looking into streamlining the travel booking process as much as possible. This means using every tool to their advantage, including AI. The travel marketing world has exploded with possibilities now that AI has been introduced to the indus...

In this episode of YouShouldTalkTo , we sit down with Hillary Settle, VP of Digital at the iconic undergarment brand Hanky Panky, to talk about how modern marketing is evolving and what that means for brands that want to stay relevant. From AI strategy to influencer marketing, Hillary brings a refreshingly honest take on what’s working, what isn’t, and why getting back to the basics of human conne...

In this episode our host Daniel Weiner sits down with Jeff Crow, CEO of TapMango. He shares his wisdom about the best marketing strategies he’s seen, including how we can improve the role of marketers for 2025, the radical impact of AI, and the timeless importance of strategy, storytelling, and courage in leadership.  Jeff kicks off with a strong stance on AI, one that I have to agree with. While...

In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Justine Fisher, VP of Marketing at bartaco. From teaching marketers to speak fluent "finance" to breaking free from cookie-cutter creative briefs, Justine shares incredible gems of information for anyone trying to thrive in today's hyper-saturated marketing world. With experience that spans successful restaurant b...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Robert Dimson, Associate Vice President of Product Marketing at Cox Automotive, Inc. We are a quarter of the way into the new year, and 2025 has still proven to be a bit more unstable than we’d like it to be. Consumer spending is still down, the idea of a recession is still looming, and it’s getting harder and harder...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with T.R. Wilhoit, VP of ECommerce at Case-Mate. The internet is now a huge part of our lives and that means it’s a huge part of ecommerce. We not only have to keep up with the ever-changing trends, but we also have to see which evergreen strategies are actually still evergreen. To get ahead, we’re speaking to someone who...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Joe Artime, VP of Marketing at Moe's Southwest Grill. As a VP, Joe knows that his job is all about finding the right balance between two extremes in order to get the job done. For example, when asked about the phrase ‘doing more with less,’ he encourages marketers to consider it a time for growth. While budgets...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Mark Huber, VP of Marketing at UserEvidence. Trusting your gut has been a recurring theme in this podcast and Mark’s episode is no different. No matter how good the numbers are, it’s the human element that helps you and your company stand out. Mark has found this to be true in marketing and in life.  Mark gets tons o...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Steph Hoppe, the Vice President Omnichannel Marketing at Casey's. Casey’s is a well-known Midwest giant and they are currently launching a brand new coffee venture. Steph and her team have been pouring over the data they’ve collected for weeks. But she’s also realizing that sometimes you have to ignore the data...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Kimberly Bean, the VP of Integrated Marketing + Menu Strategy at Papa Johns. Kimberly has had an unconventional career path, having worked in operations before pivoting to marketing. Nevertheless, she’s glad that she did. She loves introducing people to newer and tastier experiences with Papa Johns. Kimberly is an in...

In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with this week’s guest Jennifer Hopkins, the SVP of Marketing at Sonar. Jennifer is a powerhouse in the marketing industry and has personally witnessed how much the industry has changed over the years. Everything from cold calling to consumer spending is completely different from when she started.  One thing that stood ou...