YOU KNOW THIS ISN’T IT

I spent more than $100,000 hiring some of the biggest names in online business to help me build my brand. What I learned nearly broke me. Not because they were bad at what they do. Because I handed over authority for my business to people who couldn't possibly know what I knew. This episode is about the design flaw hiding underneath the online business industry: the belief that someone else knows...

"Thank you for confirming what I already knew." That's what I said to myself when my business mentor looked at me after six years and told me he didn't know why it wasn't working. Not devastation. Not defeat. Relief. Because if I did everything right and it still wasn't working, the problem was never me. The problem was the blueprint. In this episode we start dismantling the cultural conditioning...

This is episode 1 of YOU KNOW THIS ISN’T IT. It’s my origin story. It’s probably yours too. Because somewhere along the way, I stopped building for myself without even realizing it. And if you’re here, there’s a good chance you did too. In this episode, I trace the path from a nine-year-old entrepreneur selling candy around her neighborhood to building a business exactly the way I was taught to bu...