You Herd It Here

Big brands may dominate the billboards—but micro-brands are dominating culture. In Episode 24 of You Herd It Here , Kassie and co-host Sofia break down why 2026 is the year of precision, not volume —and how hyper-focused brands are outperforming broader strategies online. From micro-communities and niche audiences to trust-driven content and scalable systems, this episode explores what it really m...

Burnout, chronic stress, and misinformation aren’t signs that your body is broken—they’re signals asking for support. In Episode 23, Kassie sits down with Dr. Jessika Negrin , board-certified Doctor of Acupuncture and founder of Gatherise Wellness , to unpack how modern medicine, holistic care, and social media can work together to heal, educate, and empower. From nervous system regulation and acc...

In Episode 22 of You Herd It Here , Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026. The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveal...

You’re craving connection, searching for your people, and wondering how to build a community that feels real —but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career. From coworking desks to international trips, art clubs to suppe...

You’re overthinking, second-guessing, and holding back—but not because you lack talent. In Episode 20, Kassie and Lizzie Eaton break down how empathy, listening, and a little confidence can transform your career, your content, and your community. From customer experience and communication to building a foodie brand without the cringe, this episode is your reminder that showing up authentically is...

In Episode 19 of You Heard It Here , Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead. From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the m...

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back. From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond. 🎙 Subscribe & follow @youhearditherepodcast for more ep...

So you boosted a post… and nothing happened? In Episode 17, Kassie and Sofia break down why that is—and what actually works when you're spending real money on social. From targeting and budgeting to creative and data, this is your no-fluff Paid Ads Playbook. Whether you’re new to ads or scaling campaigns, learn how to run paid social that actually performs. 🎙 Subscribe & follow @youheardithere...

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die. Whether you...

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one. In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the s...

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe. In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room. 🎯 No fluff, just a real convo bet...

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process? In Episode 13, Kassie and Sofia break down the good, the bad, and the cringey of using AI in social media—from time-saving hacks to brand voice nightmares—and how to strike the right balance. 🤖 Real talk, no tech-bro jargon—just smart ways to use AI w...

What do high-budget brand campaigns, cinematic drone shots, and podcasts that actually stick have in common? According to Adam Lalani, it all comes down to powerful storytelling that captures attention and drives action. In this episode, Kassie sits down with the founder of Lalani Media to talk about what makes branded content perform in 2025, why YouTube is winning, and how podcasting is still fl...

Is your social media strategy just... not selling? 🤷‍♀️ In this episode, Kassie and Sofia break down the content funnel —a game-changing way to turn casual scrollers into loyal customers without sounding like a used car salesman. You’ll learn: 📌 What the funnel actually is (in plain, non-cringe terms) 📌 Why "salesy" isn't about selling , it's about timing 📌 How to attract, engage, and convert...

How do you make B2B content actually connect? Aisha Sheik, Global Digital Marketing Manager at IGEL, joins us to break down how to bring real personality to LinkedIn, avoid sounding like a robot, and stand out in a crowded feed — no matter your budget.👀 🎙 Subscribe & follow @youhearditherepodcast for more episodes like this, and if you enjoy it — leave us a review! It helps more marketers fin...

Feeling overwhelmed by your social media to-do list? If you're stuck in a loop of inconsistent posting, drowning in DMs, or simply burnt out by the content grind—this is your sign. In this episode, we break down the real indicators that it's time to bring in a social media manager or agency. Whether you're scaling your brand or saving your sanity, we’re talking strategy, budget, expectations, and...

Drowning in content chaos? You might be ready to hire a social media pro. This episode covers the signs it's time to outsource, what to expect from an agency or freelancer, and how to get the best ROI for your budget. 🚨 If social media feels like a chore and not a business tool, press play on Wednesday 09/10. Then tag us @youhearditherepodcast and let us know your biggest takeaway!

What do high-rise listings, viral real estate reels, and 1.8 million TikTok likes have in common? 👀 For Joe Vairo, it’s just another day in the South Florida market. In this episode, Joe joins Kassie to break down how social media is transforming real estate—from TikToks that turn into $2M deals to creating content that builds real trust. Plus, why Fort Lauderdale is blowing up, what new agents g...

What do high-rise listings, viral reels, and 1.8M TikTok likes have in common? For Joe Vairo, it’s just another day in South Florida real estate. 🏙️ Stream Episode 8 on 09/03 — and find out how social media turns content into clients.

Content creation doesn’t have to feel like a second full-time job. In this episode of You Herd It Here , Kassie and Sofia share how batching, scheduling, and repurposing can help you create smarter, not harder. From practical tools like Later, Hootsuite, and Agorapulse to simple mindset shifts like “done is better than perfect,” you’ll learn how to build a content system that fits your life. Disco...

Episode 7 “Batching, Scheduling, Repurposing: Content Planning That Doesn’t Drain Your Soul” will change the way you think about creating and planning content.🧠 Whether you’re running a business or building a personal brand, this episode gives you the tools to post smarter, not harder. 🚀 Dropping 08/27. 🔔 Like, comment, and subscribe to catch new episodes. Follow us @youherditherepodcast

From Allure to Glamour and Good Housekeeping , journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product. They explore how social media reshaped the industry, what makes a trend truly...

💄 Beauty meets social media. In this episode, Kassie Meiler sits down with journalist Marci Robin (Allure, Glamour, Good Housekeeping) to unpack how captions became the new headlines, what makes beauty trends go viral, and why authenticity always outperforms the hype.

You don’t need to be on every platform—you need to be on the right ones. In this episode of You Herd It Here , Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

You don’t need to be on every platform—you need to be on the right ones. In this episode of You Herd It Here , Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you. 📊 The most overhyped & under...